Star Combo Pharma Ltd Visual Identify Guidlines October 2017 - Vision 1
About this Visual Identify Guidelines Welcome to the Star Combo Pharma Ltd Visual Identify Guidelines. These guidelines exist to make us look consistently awesome. Please follow these guidelines as you create marketing materials, internal and external communications. Our brand is more than our logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is recognizable as Brightland International Group. This guide will help to familiarize you with the core brand elements to assist you in designing and producing dynamic and powerful communications with a degree of flexibility.
Star Combo Pharma Ltd Visual Identify Guidelines • Table of Content
Table of Content Basic System
Office System
1.1 Logo Overview..........................................................1
2.1 Business Card.........................................................12
1.2 Logo Production Specifications.................................2
2.2 Letterhead...............................................................13
1.3 Exclusion Zone..........................................................3
2.3 Email Signature.......................................................14
1.4 Minimum Size............................................................4
2.4 Brochure..................................................................15
1.5 Logo Colour...............................................................5
2.5 Power Point Presentations......................................16
1.6.1 Logo & Background - Colour Background..............6
2.6 Banner.....................................................................17
1.6.2 Logo & Background - Image Background..............7 1.7 Colour Palette............................................................8 1.8 Typefaces..................................................................9 1.9 Photography Style..................................................10 1.10 Graphic Identity.....................................................11
Basic System Visual Identify Logo Overview / Logo Production Specifications / Exclusion Zone / Minimum Size / L o g o C o l o u r / Logo & Background - Colour Background / Logo & Background - Image Background / Colour Palette / Typefaces / Photography Style / Graphic Identity
Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.1 Logo Overview The logo is the most important asset of Star Combo Pharma Ltd. The logo should be applied to all the communication materials to convey a consistent and unique brand image. It is the most immediate representation of the business, its people, and the brand to the world.
Main Logo： Used on formats when the logo is the main element
Vertical Masterbrand： Prefered Logo, Used in offical promotional materials
Horizontal Nasterbrand： Used for special occasion
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Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.2 Logo Production Specifications Taking "x" and "y" as a standard for comparison, the proportional relationships of the logo width, height and the letter spacing should be referred to the figure on the right
3x
45°
2y
Takeing use of the width of "M" as x, height of "M" as y to measure and organize three different logo types.
y x
xx
10y
y
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Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.3 Exclusion Zone “Exclusion Zone� refers to the amount of space that must be maintained between the logo and other elements. In order to ensure the ideal legibility and effectiveness of the logo, do not put any text or graphic elements into the recommended minimum protected zone. This zone also establishes the minimum distance between the logo and the edge of any print documents or associated marketing collateral.
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Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.4 Minimum Size There are no predetermined sizes for StarCombo International Group logos. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo.
Digital Minimum Size：
Printing Minimum Size：
100px
25mm
100px
25mm
100px
25mm 4
Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.5 Logo Colour The StarCombo International Group logo has only one main colours: StarCombo Blue. The assistant colour are used for extened usage of the logo, for example, visual elements development and Font Colour. Please refer to “1.6 Logo & Background” to acquire the riles of how does the color is used on different backgrounds.
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Main Colour:
Assistant Colour:
Star Combo Blue
Deeper Blue
White
Typing Black
Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.6.1 Logo & Background - Colour Background When used on different colour backgrounds, Star Combo Pharma Ltd logo has three optional colours : full colour logo, full colour logo on white circle and white logotype logo. Full colour logo can be placed on white or grey-scale (≤ 40K) background.
Blue
Deeper Blue
White
20K
40K
60K
80K
100K
Full colour logo on white circle can only be used when the background colour is near to Star Combo Blue. White logotype logo are used on Blue or grey-scale (between 40K to 100K) background.
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Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.6.2 Logo & Background - Image Background Star Combo Pharma Ltd logos can also be placed on a clean image background. The logo colour should be decided by the image background.
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Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.7 Colour Palette Primary Colour
There is one primary colours: StarCombo Blue. CMYK colour values are typically used for printing. RGB colour values are typically used for screen displays. Please choose the correct colour values in accordance with the medium used.
Star Combo Blue
Secondary Colour
The secondary colours are Deeper Blue and Typing Black. Different tints of the grey can also be used for small portions or texts.
The Percentage of Color Uses
The percentage of color uses explained the recommoned percentage of the utilize of each colour to make up a propomtional materials. Deeper Blue
White
Typing Black
60%
25%
10% 5%
The Percentage Of Color Uses 8
Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.8 Typefaces For Printing
In order to have the type details effectively reflect the brand personality, and to have a clear and coherent visual hierarchy between the headline and body text, we specified the following brand fonts for Latin letters.
For Dgital
Arial Bold Italic: Used for Head line
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 — &*#@?!/+(.,:;)
Arial should be used for standard communications for online, web and Microsoft office documents.
Arial Italic: Used in sub-headlines, subtitles or body text that needs to be emphasised
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 — &*#@?!/+(.,:;) Arial Regular: Used in general text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 — &*#@?!/+(.,:;) 9
Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.9 Photography Style It is important to keep communications simple, and only select or create images that are relevant to the Star Combo Pharma Ltd Visual Identify. An image should only be used if it adds meaning to your communication; don’t use it for decoration or to fill space. There are several key elements to be considered when creating an image for Star Combo Pharma Ltd:
HEALTHY & POSITIVE PROFESSIONAL & RELIABLE CLEAR & DIRECT
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Star Combo Pharma Ltd Visual Identify Guidelines • Basic Visual Identify
1.10 Graphic Identity Our graphic identity is more than just our logo, typeface, and colours. An important part of our graphics look and feel are the use of circles. Used as a backdrop to our branding, the triangle provide a subtle but engaging graphic look and feel to all our communications.
Basic Graphic Element
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Office System Visual Identify Business Card / Letterhead / Email Signature / Brochure / Power Point Presentations / Banner
Star Combo Pharma Ltd Visual Identify Guidelines • Office System
2.1 Business Card The front displays with the vertical masterbrand and StarCombo Pattern. The back side contains all the information and the Horizontal Masterbrand.
Front Side
Size: Australian Standard 90mm x 55mm. Paper Thickness Limitation: at least 400gsm. Print Technique: Colour Print.
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Front Side Vertical Masterbrand
1
Vertical Masterbrand in white Logorype
Back Side Name Arial Bold Italic | Star Combo Blue | 15pt
Position Title
Back Side
2 2 3
5
3
Arial Regular | 90k Grey | 8pt
Person Contact Information
4
Arial Regular | 90k Grey | 6pt
Main Logo
5
Main Logo
Company Website Arial Italic | Star Combo Blue | 7pt
12
6
4 6
Star Combo Pharma Ltd Visual Identify Guidelines • Office System
2.2 Letterhead The writing paper must be A4 for easy filing. Star Combo Pharma Ltd Horizontal Masterbrand is used at the top-left corner and contact information is placed at the Bottem. Horizontal Masterbrand
1
1
Horizontal Masterbrand Full Colour
Company Contact Information
2
Arial Regular | 60K Grey | 6pt
2
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Star Combo Pharma Ltd Visual Identify Guidelines • Office System
2.3 Email Signature E-mail signatures are to have the following required information in English. Name
1
Arial Bold Italic | Star Combo Blue | 15pt
Position Title
2
Arial Regular | 90k Grey | 8pt
Vertical Masterbrand
3
Vertical Masterbrand in White Logotype
Personal Contact Information
4
Arial Regular | White | 6pt
Notes
5
2 3
Arial Bold Italic | Star Combo Blue | 12pt Arial Regular | 60K Grey | 6pt
Printing Tips
1
6
Arial Bold Italic | Star Combo Blue | 12pt
5
6
14
4
Star Combo Pharma Ltd Visual Identify Guidelines • Office System
2.4 Brochure Please Follow the brochure tamplate to create brochure.
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Star Combo Pharma Ltd Visual Identify Guidelines • Office System
2.5 Power Point Presentations This page contains the general requirements for business-use PowerPoint documents produced for Brightland International Group. A PowerPoint presentation is a pivotal medium that integrates the company's image internally and externally. The specifications in this guideline should be strictly complied in PowerPoint presentations.
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Star Combo Pharma Ltd Visual Identify Guidelines • Office System
2.6 Banner The Banner Sample shows the style of the visual language which Star Combo Pharma Ltd present to the pbulic. Please follow the design style and refrence "1.7 Logo & Background" to select images and use graphics to create banner and other promotion materials.
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