Main Logo

Our new identity has been designed to communicate a balance between old and new, heritage and modernity. Some things about our firm are changing enormously, and others – like our commitment to hiring and developing exceptional people – will always stay the same. We decided to embrace this inherent tension by making the idea of "high contrast" a guiding light for our new identity.The typeface is Frank Ruhl Libre.

The correct color for use in the DJT logotype is shown on the other page. This grey with a small tone of blue is a very active color which brings a trust to the letterforms. The color reflects the old and new character of DJT. It is intended to be used only on white or a light value neutral color background . DJT grey should not be used with other bright saturated colors, or medium and dark value colors, as they will dilute the effectiveness and impact of the DJT grey .

Further guidance for the use of the logotype in various color situations is contained on the following page. Also refer to the guidelines on color in the introduction of the publications section of this manual.

The logo anatomy is very important to know the propotions and the relations between the letters.

Logo Anatomy

The main logo

The main logo symbolizes the company in small and large sizes. It is the primary logo of the DJT company.

Secondary logo

The secondary logo contains the two key words which tell the users the main ocupation of the company.