CONCEPT
RESEARCH LGBTQ+: lesbians, gays, bisexuals, transgender, queer and other. A popular variant adds the letter Q for those who identify as queer or are questioning their sexual identity, LGBTQ has been recorded since 1996. “Whether or not LGBT people openly identify themselves may depend on local political concerns and whether they live in a discriminatory environment, as well as on the status of LGBT rights where they live.” “Gay and lesbian issues - discrimination”. betterhealth.vic.gov.au. Better Health Channel. Retrieved 13 March 2015
History: 1988, in America . LGBTQ+ are almost according all marginalized people. Statistics: As of April 2016, 19 countries are recognizing same-sex marriages. Movies: The love of Siam(Thai), Farewell My Concubine(China), Brokeback Mountain(American)
RESEARCH
RESEARCH
Human right and equality:
“All men are created equal”
The Declaration of Independence, 1776
“All man are born equal”
Declaration of the Rights of Man and of the Citizen, 1789
MOOD BOARD
DESIGN DEVELOPMENT
DESIGN DEVELOPMENT
Consumer and Lifestyle
LGBTQ YOUTH CULTURE LGBTQI social movements, promotes equality amongst young members (usually above the age of consent) of the lesbian, gay, bisexual, transsexual or transgender, intersex and questioning (LGBTQ+) community.
Consumer and Lifestyle
LGBTQ COMMUNITY According to Herdt, “homosexuality” was the main term used until the late 1950s and early 1960s; after that, a new “gay” culture emerged. “This new gay culture increasingly marks a full spectrum of social life: not only samesex desires but gay selves, gay neighbors, and gay social practices that are distinctive of our affluent, postindustrial society”.
Marketing and Promotion
PROMOTION
Marketing and Promotion
TUTOR GROUP 2 GROUP 2D Georgina Downe g.downe0320161@arts.ac.uk Hung-Shun Huang h.huang0220164@arts.ac.uk Son Hyeon Jeong h.son3@arts.ac.uk Xiaofei Huang 186659s0285@163.com Wanting Zhao