TM
Fine Food Saigon
Style Guide
Foreword Our logo is a valuable asset that embodies our premise - to give customers nutritious, healthy and affordable meals to aid their everyday work. We focus on simplicity, elegance and professionalism during our logo creation process. Upon incorporating our logo, it is suggested that our guidelines and regulations be followed for optimal appearance.
TM
Variations Usage
TM
Fine Food Saigon
This typical logo contains both the icon and the brand name. This allows for optimal brand recognition and exposure. If your design allows for sufďŹ cient amount of space, consider using this logo type.
Icon & name
TM
When there is a shortage of space available in the design, the icon should be prioritized. Or in other case, divide the logo into two parts - the icon and the brand name and use each part at will.
Icon only
As mentioned above, this type of logo can be used either as a standalone (still, the icon is preferred) or as a separate placement, e.g, the icon in front and the brand name at the back in business cards. Name only
Color palette As a food company, adhering to our professional and elegant culture, our brand opts for a simplistic yet elegant palette - black and white. One thing to keep in mind is to use contrasted backgrounds with each color.
Black
White
R
C M Y K
50 50 50 100
R
255
G
0
G
255
B
0
B
255
C M Y K
0
#000000
TM
Fine Food Saigon
#ffffff
TM
Fine Food Saigon
White logos must be accompanied by a black background.
TM
0 0 0 0
TM
Black logos on the other hand need a white background.
Typefaces The typeface used for the brand name. We need a type that is bold, innovative and professional to support the embodiment of our premises.
bebas Neue
abcdefghijklmnopqrstuvwxyz 1234567890 Đǽñţø ~!@#$%^&*(){}<>;:’”/≈
This type will be displayed on screen. Therefore, it needs to be clear and legible to support various screen sizes and resolution.
Helvetica Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefhijklmnopqrstuvwxyz !~@#$%^&*(){}Φӂ‽∞ξΔŽ1234567890
For printing, a type needs to ensure all the brand's qualities are met. Customers must be able to obtain the printed information in a comprehensible way.
abcdefghijklmnopqrstuvwxyz
orator
1234567890 ØŒþ∂Ω~!@#$%^&*(){}<>;:’”/≈
Clear space For optimal legibility and brand recognition, the following are guidelines on clearspace and minimum size requirements. For icon
Every graphic element in your design must leave space outside of the icon for optimal legibility. That space is illustrated by the “X” shape, which is the equivalent of the space from the inner most circular shape to the foot of the icon.
For icon & brand name With this type of logo, there is a smaller amount of space needed to spare. Other elements must leave a space equivalent to the height of the brand name’s letter, e.g, the height of the letter “F”.
TM
Lorem ipsum dolor sit amet, antiopam adversarium has no, Lorem ipsum et dolor sit vel rebum dicant accusam ne. amet, ei his reque nostrum, Te qui saepe ea quando no duo modus in dictas. appellantur, te mei ea eius Iudico vocent te cum, duo probatus periculis. Mei id at in zril delenit ocurreret. Eu congue causae facilis, mel ne ius mel porro an alienum saepe libris tincidunt, an ius antiopam, clita conceptam doming aliquid. Eam mucius ei vim. Ei sit dico laudem incorrupte vel et in. No quo veritus. Simul meis feugiat omnesque repudiandae, ius TM efficiantur vis in te, id sea in meis legendos imperdiet.Te dicat malorum et maiestaqui saepe quando appellantis, eum et quaestio. tur, mei ea eius quo probatus. Lorem ipsum dolor sit amet, antiopam adversarium has no, vel rebum dicant accusam ne. Te qui saepe quando appellantur, mei ea eius probatus periculis. Mei at congue causae facilis, mel ne saepe libris tincidunt, an ius doming aliquid. Eam mucius incorrupte in. No quo omnesque repudiandae, ius in meis legendos imperdiet. Te minim perpetua contentiones pri. In paulo soleat iriure pro, et ius fastidii disputando, ei vix verear repudiandae. Vis feugiat voluptatibus id. Fuisset mediocritatem an mel, corpora maiestatis eu duo. Vel id noster aperiri accusamus, no meis aliquam corpora.
When incorporating the logo, the designer needs to ensure its legibility and size is not compromised. You can use common sense upon your design so long as the guarantee that the logo will be clearly displayed is provided. As a recommendation, our logo should never appear less than 3/5” in printed materials or 58 px in digital designs.
Print: 3/5” Digital: 58px TM
Print: 1” Digital: 96px TM
Fine Food Saigon
TM