The Lion Ranch Habitat Logo Proposal
Message
The Lion Habitat Ranch is in need of a visual identity, with consistency across platforms. I have created an identity, complete with a color scheme, logo, and typefaces to be used. This will allow the Lion Habitat Ranch to grow, and become more easily identifiable, while being more visually appealing to consumers, allowing buisiness to grow.
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The Lion Ranch Habitat Logo Proposal
Colors
Earth tones felt the most fitting for The Lion Habitat Ranch the more I looked at it. I played with bright reds, and tribal tones, but they were not perfect. While red can radiate energy, it also signifies blood, which is not an ideal correlation to the ranch. I moved on to cooler earth tones, representing the land the lions thrive in. Water, sun, and food are all necessary to their survival, and the muted tones represent the land. Yellow is not only used as an earth tone, but for what it represents as well. Yellow signifies caution, a perfect representative and reminder of the great beasts beside you, as well as warm youth, and optimisim. The Lion Habitat Ranch is a family friendly activity, and radiates youthful fun.
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Typefaces Helvetica Neue Helvetica Neue is to be used for headlines, titles, and subheads. Medium Italic is to be used for title and headlines, and Regular for sub-heads.
Adobe Garamond Pro Adobe Garamond Pro is to be used for body text. Regular is to be used for body, and Bold Italic is to be used for emphasis.
The Lion Ranch Habitat Logo Proposal
Sketches Preliminary Sketches Early on I played with the idea of having a lion silhouette next to the type, as well as within the type, but quickly flushed the idea out. I tested hand lettering to give it a fun, and warm touch. This felt too warm for the subject in the end. Despite the playful look, this option felt less legible than I would like it to be.
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Monochrome Logo
The Lion Ranch Habitat Logo Proposal
Full Color Logo
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Shirts
Shirts may be used as an income source in the gift shop, in addition to uniforms for all volunteers. The Lion Ranch Habitat Logo Proposal
Usage Badges
Badges may be used as an identity card for employees and volunteers for access permissions on grounds.
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Conclusion
The visual change and consistency across platforms will not only strengthen the brand, but improve buisiness for Lion Habitat Ranch. The fresh look will drive catch eyes of new customers, and draw in previous customers interested in LHR’s change. The gift shop sales will improve as well with new, visually appealing merchandise.