Tr−êng §¹i Häc Th−¬ng M¹i
HËu cÇn th−¬ng m¹i ®iÖn tö GV: Lôc ThÞ Thu H−êng
Logistics
HËu cÇn TM§T Logistics
E-Commerce
• Môc tiªu & nhiÖm vô cña HC? • Néi dung cña ho¹t ®éng HC? • HiÖu qu¶ cña HC trong TM§T? • Khã kh¨n & th¸ch thøc cña HC trong TM§T? • C¸c yÕu tè cÇn thiÕt ®Ó vËn hµnh HC TM§T?
Logistics
HËu cÇn TM§T Tæng quan vÒ hËu cÇn TM§T H¹ tÇng c¬ së cña HËu cÇn TM§T HËu cÇn ®Çu ra TM§T HËu cÇn ®Çu vµo TM§T ChiÕn l−îc hËu cÇn TM§T
Logistics
Quan ®iÓm tiÕp cËn hËu cÇn TM§T “The new must be born out of the old” (Latin phrase)
• T×m hiÓu vÒ hËu cÇn kinh doanh • T¸c ®éng qua l¹i gi÷a TM§T & HC • Sù ®ãng gãp cña CNTT ®èi víi HC • §iÒu tr×nh qu¸ tr×nh hËu cÇn trong m«i tr−êng kinh doanh míi
B2C e-Logistics Giao hµng
Kh¸ch hµng
NhËn §§H
KiÓm tra tµi chÝnh
Qu¶n trÞ §§H “Cöa hµng”
“S©n sau”
KiÓm tra hµng dù tr÷
XuÊt hµng
Tµi liÖu tham kh¶o Tµi liÖu b¾t buéc [1] PGS.TS. §oµn ThÞ Hång V©n (2006). Qu¶n trÞ Logistics. Nhµ xuÊt b¶n Thèng kª. [2] Bayles, D. L. (2001). E-commerce Logistics and Fulfillment: Delivering the Goods. Upper Saddle River, NJ, USA, Prentice Hall. [3] Bauer, M.J. et al (2003). E-Business: The Strategic Impact on Supply Chain and Logistics. Cousil of Logistics Management Press.
Tµi liÖu tham kh¶o Tµi liÖu khuyÕn khÝch [4] Reynolds, J. (2001). Logistics and Fulfillment for e-business A Practical Guide to Mastering Back Office Functions for Online Commerce. Pearson Education. [5] Ross, D.F. (2002) Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships. Palgrave Macmillan [6] Poirier, C.C. and Bauer, M.J. (2000). E-supply Chain: Using the Internet to Revolutionalize Your Business. Prentice Hall [7] Lawrence, F.B et al (2003). E-Distribution. Thomson SouthWestern.
§¸nh gi¸ kÕt qu¶ häc phÇn • §iÓm chuyªn cÇn (10%) • 9-10 ®iÓm: cã mÆt ®Çy ®ñ & tÝch cùc ®ãng gãp x©y dùng bµi • 0 ®iÓm: nghØ häc qu¸ 40% = ko ®ñ t− c¸ch dù thi
• §iÓm thùc hµnh (30%) • Bµi tËp c¸ nh©n • Bµi tËp nhãm (thuyÕt tr×nh & th¶o luËn trªn líp) • Bµi kiÓm tra
• §iÓm thi hÕt HP (60%) • Thi viÕt • 2 hoÆc 3 c©u / 90 phót
§¸nh gi¸ kÕt qu¶ häc phÇn • Bµi tËp c¸ nh©n: 10 ®Ò bµi tËp Mçi SV chän 1 ®Ò Yªu cÇu viÕt 3-4 trang ®¸nh m¸y TuyÖt ®èi kh«ng ®−îc sao chÐp bµi cña nhau Thêi gian nép bµi 19/10
• Bµi tËp nhãm: Mçi líp chia 4 nhãm Mçi nhãm chän 1 doanh nghiÖp TM§T (trong n−íc/qtÕ) S−u tÇm tµi liÖu &ph©n tÝch ho¹t ®éng hËu cÇn cña DN ThuyÕt tr×nh tr−íc líp 15-20 phót Nép b¸o c¸o viÕt Thêi gian 24/11 – 5/12
C©u hái? Tr¶ lêi
Logistics