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Welcome Welcome to Ogilvy & Mather Ukraine, the Agency of the Year in Ukraine and the WPP Agency of the Year in CEE. Our clients look for professional advertising partners that can help them creating effective and innovative campaigns. With this little exercise we would like to get a feeling of how you think and how well you can formulate your ideas. Ogilvy was founded by a copywriter, and he liked everything to be written well, short and fun. Let始s start!
IDEALISM Give an example of idea that you have taken care of until its completion despite it being challenged.
CURIOSITY Give an example of the last time you have challenged the status quo.
CANDOR Describe the last time you have asked an uncomfortable question at a meeting.
COURAGE What is the bravest thing you have ever done in front of a client?
PLAYFULNESS What methods do you use to enable people to be themselves around you?
INTUITION Give an example of the last time you have made a decision based on your gut feeling.
What was the outcome?
FREE SPIRIT Give an example of perceiving one of your failures as an opportunity to learn.
PERSISTENCE When you are stuck and frustrated what do you do?
CREATIVITY What was the toughest creative idea you have ever had to sell? How did you do it?
What was the outcome?
DELIVERY How do you ensure that people follow up on their promises?
LEADERSHIP How do you inspire people around you?
SKILLS Please range the following skills so that they best represent who you are: (understanding of: BRANDS, DIGITAL, STRATEGY, FINANCE, PEOPLE MANAGEMENT, CREATIVE, COMMUNICATION, ADVERTISING, COOKING, PROMOTION, PRESENTATION, COST MANAGEMENT)
TASK 1 Instead of working on a successful brand it始s more fun to make brands successful. Can you think of a weak brand that you would like to revitalize? What would you suggest for that brand?
TASK 2 There is a lot of advertising for beer brands in Ukraine. But what do these actually stand for? Please clearly position various brands on the next page. Think of the names to give to the axis and explain your thinking in two sentences.
TASK 2
TASK 3 Name one local and one international pieces of advertising you like. Please explain why in one sentence.
TASK 4 What are the advertising ideas of those two ads?
TASK 5.1 The following two ads were done for Panamericana School Of Art And Design. They ask “How far does your creativity go?” Show us!
TASK 5.1
TASK 5.2
Your Name
The Position you apply for
How can we contact you?
THANK YOU! We hope you had fun and look forward to meeting you. Please submit print copy of this document to our office or email it. All entries will be handled confidential: Ogilvy&Mather Ukraine Oksana Sapiga/Martin Alles Chervonoarmiyska Str. 5 01004 Kyiv oksana.sapiga@ogilvy.com