— Niels Vitsœ Living better with less that lasts longer.
LOOKBOOK
An honest luxury brand for the modern woman, HUØNG NGUYEN is driven by a personal and distinct voice that balances the virtues of Vietnamese tailoring and hand-crafted traditions with the slow living and design principles of Scandinavia. HUØNG NGUYEN creates a permanent direct-to-consumer collection of reimagined wardrobe classics and lifestyle objects: womenswear, accessories, bedding, home fragrances and ceramics. Each piece is crafted from noble materials selected for their exceptional quality – pure silk, virgin wool, bamboo, among others – with a refined, understated aesthetic to transform everyday simple pleasures and remain relevant for years to come. Cultural idiosyncrasies are celebrated through subtle yet distinctive details to evoke a sense of discreet luxury which must be felt and experienced. Producing exclusively on a made-to-order basis, HUØNG NGUYEN pays tribute to the Vietnamese tailoring culture and pursues the Scandinavian philosophy of doing everything as well as possible, instead of as fast as possible. Through a process of rationalisation and meticulous elimination of excess, even the smallest features are tested and fine-tuned to adapt to the complexities of a woman’s life. Every piece has a story that holds an imprint of the hand that has touched it and the accumulated know-how that only come from years of experience. HUØNG NGUYEN communicates its product origins – in honour of the people, culture and traditions – to encourage customers to ‘buy better’ and bring them back in touch with where their product comes from.
of Vietnamese craftsmanship and Scandinavian slow living.
HUØNG NGUYEN aspires to represent the most refined qualities
With an emphasis on simplicity, tactility, and the celebration of natural materials
PRODUCT RANGE
HUØNG NGUYEN focuses on simple design, superior quality and a pared-down product selection to deliver the perfect core pieces that transcend occasion, climate and culture. Designed to elevate the everyday, the permanent capsule collection of clothing and accessories stands for a grown-up female gaze and unapologetic confidence. Classic wardrobe staples are reimagined and silhouettes manipulated, punctuated by eccentric accents. Cultural references, concepts and design details are deconstructed and recontextualised to create new meanings. The colour palette features a broad array of neutral, earthy and muted shades that highlight the pure lines of the silhouette and compliment the body. Each item can be transformed and worn in different ways, as well as styled and paired effortlessly together. Woven pieces are cut and sewn by tailors in Vietnam, while knitwear is handmade in Norway and the Faroe Islands – intimately connected to their origins and people. Signature silk and linen are sourced directly from local craft villages in Vietnam. The finest organic wool comes from free-roaming sheep in Norway and the Faroe Islands, where they live on unfertilised grass in the mountains all year round. Deadstock technical fabrics from responsible Italian mills are used exclusively, keeping them in use and out of landfill or incineration.
FJELLDUKEN
Oversized high-neck cocoon coat with patch pockets and belt inspired by the waterproof protective wind-breaker called “Fjellduken” which literally translates to “mountain cloth” – specially created for the Norwegian Army, in combination with the wrap-around cocoon shape of the tarpaulin used as outdoor sun shades or to cover construction sites in Vietnam.
Size Range Small - Medium - Large Made-to-Order Lead Time
4 - 8 weeks
Trims Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam and Augsburg, Germany Fusible Interlining 60% CO 40% VI Sourced from Ho Chi Minh City, Vietnam and Buire-Courcelles, France
Snow White Pure Linen
Darkest Black Felted Wool
100% LI
100% WV
Fabric sourced from Hanoi, Vietnam
Fabric sourced from Lillehammer, Norway
Cut and sewn in Hanoi, Vietnam
Cut and sewn in Stavanger, Norway
USKEN
Relaxed-fit poncho with frayed raw edge finshing in homage to the wool blankets found in nearly every mountain cabin all over Norway, accented with vertical pintucks typifying the wood paneling of the cabin – together reflecting the intrinsic sense of “kos” which can be loosely interpreted as cosiness in English.
Size Range One Size Made-to-Order Lead Time
4 - 8 weeks
Trims Silk Sewing Thread 100% SE Sourced from Augsburg, Germany
Caramel Brown Soft Wool 100% WV Fabric sourced from Lillehammer, Norway Cut and sewn in Stavanger, Norway
HANOI’95
Boxy single-breasted blazer with single vent, belt and hidden belt slits in the side seams for desired fit and styling, in reference to an old photograph showing the slouchy way in which tailored men’s blazers were worn in the 90’s in Vietnam, complimented by large utilitarian patch pockets as a recurring motif throughout the collection.
Size Range Small - Medium - Large Made-to-Order Lead Time
3 - 6 weeks
Trims Corozo Buttons 100% CZ Sourced from Binh Duong, Vietnam Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam Fusible Interlining 60% CO 40% VI Sourced from Ho Chi Minh City, Vietnam
Snow White Pure Linen
Darkest Black Raw Silk
100% LI
100% SE
Fabric sourced from Hanoi, Vietnam
Fabric sourced from Hanoi, Vietnam
Cut and sewn in Hanoi, Vietnam
Cut and sewn in Hanoi, Vietnam
NGŨ
Oversized double-breasted blazer with long belt and hidden belt slits in the side seams for desired fit and styling, paying tribute to the ancient Vietnamese traditional garment (áo ngũ thân) representing the five fundamental bonds and five constant virtues within Confucianism – where “ngũ” represents the number five.
Size Range Small - Medium - Large Made-to-Order Lead Time
3 - 6 weeks
Trims Corozo Buttons 100% CZ Sourced from Binh Duong, Vietnam Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam Fusible Interlining 60% CO 40% VI Sourced from Ho Chi Minh City, Vietnam
Stone Grey Fine Wool 100% WV Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Darkest Black Raw Silk 100% SE Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
TONKIN
Adjustable tie-strap cowl-neck camisole reinterpreting the historical Vietnamese bodice worn by women as an undershirt (áo yếm), in addition to taking cues from the race bibs worn by Norwegian skiers in the 60’s – to be worn on its own or over another garment to create shape.
Size Range One Size Made-to-Order Lead Time
2 - 4 weeks
Trims Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam
Snow White Pure Linen 100% LI Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Oak Beige Water-Repellent Cotton 100% CO Fabric sourced from Como, Italy Cut and sewn in Hanoi, Vietnam
Stone Grey Fine Wool 100% WV Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Darkest Black Raw Silk 100% SE Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
GÁNH
Signature oversized shirt inspired by the supersized shirts with “money pockets” worn by street vendors (gánh hàng rong) in Vietnam and the concept of daywear pyjamas to reimagine classic men’s shirting, featuring large asymmetrical patch pockets and hidden shoulder straps to allow the shirt to be worn off-the-shoulder.
Size Range Small - Medium - Large Made-to-Order Lead Time
3 - 6 weeks
Trims Corozo Buttons 100% CZ Sourced from Binh Duong, Vietnam Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam Fusible Interlining 60% CO 40% VI Sourced from Ho Chi Minh City, Vietnam
Snow White Pure Linen 100% LI Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Sugar Cane Beige Water-Repellent Parachute Nylon 100% PL Fabric sourced from Como, Italy Cut and sewn in Hanoi, Vietnam
Stone Grey Fine Wool 100% WV Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Darkest Black Raw Silk 100% SE Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
HAFRSFJORD
High-rise palazzo trousers with side-buttoned opening through the side seam pocket for ease, transforming the Vietnamese wide-legged trousers typically worn under the traditional dress “áo dài“ – accented by a cummerbund waistband and front pleats to also draw on the silhouette of the three swords monument commemorating the historic Battle of Hafrsfjord which resulted in the unification of Norway.
Size Range Small - Medium - Large Inseam length 28” - 30” - 32” - 34” Made-to-Order Lead Time
3 - 6 weeks
Trims Corozo Buttons 100% CZ Sourced from Binh Duong, Vietnam Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam Fusible Interlining 60% CO 40% VI Sourced from Ho Chi Minh City, Vietnam
Snow White Pure Linen 100% LI Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Sugar Cane Beige Water-Repellent Parachute Nylon 100% PL Fabric sourced from Como, Italy Cut and sewn in Hanoi, Vietnam
Stone Grey Fine Wool 100% WV Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Darkest Black Raw Silk 100% SE Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
SƠN
High-rise knee-length “mountain” shorts with side-buttoned opening through the deep side seam pocket for ease, alongside a cummerbund waistband and front pleats in a boxy fit that gives an androgynous expression, reflected further in the name “Sơn” meaning mountain in Vietnamese.
Size Range Small - Medium - Large Inseam length 12” - 14” - 16” - 18” Made-to-Order Lead Time
3 - 6 weeks
Trims Corozo Buttons 100% CZ Sourced from Binh Duong, Vietnam Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam Fusible Interlining 60% CO 40% VI Sourced from Ho Chi Minh City, Vietnam
Snow White Pure Linen 100% LI Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Oak Beige Water-Repellent Cotton 100% CO Fabric sourced from Como, Italy Cut and sewn in Hanoi, Vietnam
Darkest Black Raw Silk 100% SE Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
RÓ
Oversized roll-neck jumper with detachable sleeves – a modular take on the traditional Faroese fisherman’s jumper (skipstroyggjan) – hand-knitted using untreated and undyed organic wool yarn (samfingið tógv) from free-roaming sheep with a high content of natural lanolin for water-repellency.
Size Range Small - Medium - Large Made-to-Order Lead Time
8 - 12 weeks
Trims Corozo Buttons 100% CZ Sourced from Grassobbio, Italy
Natural White Pure Faroese Wool Yarn 100% WV Yarn sourced from Strendur, Faroe Islands Hand-knitted in the Faroe Islands
KLEM
Hand-knitted roll-neck jumper with loose open-knit stitch in soft kid mohair mixed with merino wool yarn for extra strength, hugging the body in a relaxed fit and playing on the idea of recreating the Vietnamese motorbike taxi drivers (xe ôm) sun protection underlayer as a knitwear piece.
Size Range Small - Medium - Large Made-to-Order Lead Time
6 - 10 weeks
Trims Not Applicable
Natural White Norwegian Mohair Wool Yarn 80% WMK 20% WE Yarn sourced from Svartdal, Norway Hand-knitted in the Faroe Islands
XÔ
Large square scarf crafted to a generous dimension and designed to translate the soft hydrophilic cotton washcloths essential to and specifically for newborn babies in Vietnam, lending itself to versatility as a necktie, headscarf or drape across the shoulders like a shawl.
Size Range One Size Made-to-Order Lead Time
1 - 2 weeks
Trims Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam
Snow White Pure Linen
Darkest Black Raw Silk
100% LI
100% SE
Fabric sourced from Hanoi, Vietnam
Fabric sourced from Hanoi, Vietnam
Cut and sewn in Hanoi, Vietnam
Cut and sewn in Hanoi, Vietnam
RẰN
Long rectangle scarf with subtle pintucks that add emphasis to the otherwise pared-pack piece, as a nod to the Vietnamese guerrilla scarf (khăn rằn) from the South and originally in checkered and striped muslin, as well as wood paneling to capture the essence of cabin life in Norway.
Size Range One Size Made-to-Order Lead Time
1 - 2 weeks
Trims Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam and Augsburg, Germany
Snow White Pure Linen 100% LI Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Stone Grey Fine Wool 100% WV Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Darkest Black Felted Wool 100% WV Fabric sourced from Lillehammer, Norway Cut and sewn in Stavanger, Norway
BØFF
Neckwarmer hood emulating the typically Nordic multifunctional seamless microfibre garment worn as an insulating face mask on the ski slopes, sweat band on the hiking trails or scarf in the cold – rendered in a fluid woven material to be worn beyond its functional intention.
Size Range One Size Made-to-Order Lead Time
1 - 2 weeks
Trims Silk Sewing Thread 100% SE Sourced from Tam Ky, Vietnam and Augsburg, Germany
Snow White Pure Linen 100% LI Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Fine Wool Stone Grey 100% WV Fabric sourced from Hanoi, Vietnam Cut and sewn in Hanoi, Vietnam
Darkest Black Felted Wool 100% WV Fabric sourced from Lillehammer, Norway Cut and sewn in Stavanger, Norway
FJELLDUKEN COAT
HANOI ‘95 BLAZER
TONKIN CAMISOLE
GÁNH SHIRT
HAFRSFJORD TROUSERS
SƠN SHORTS
XÔ SCARF
RẰN SCARF
BØFF NECKWARMER
RÓ JUMPER
KLEM JUMPER
USKEN PONCHO
GÁNH SHIRT
HAFRSFJORD TROUSERS
TONKIN CAMISOLE
SƠN SHORTS
NGŨ BLAZER
TONKIN CAMISOLE
GÁNH SHIRT
HAFRSFJORD TROUSERS
RẰN SCARF
BØFF NECKWARMER
FJELLDUKEN COAT
HANOI ‘95 BLAZER
NGŨ BLAZER
TONKIN CAMISOLE
GÁNH SHIRT
HAFRSFJORD TROUSERS
SƠN SHORTS
XÔ SCARF
RẰN SCARF
BØFF NECKWARMER
LOOKBOOK Photographer Shuwen Chen Models Ande Meijer Elite Model Management Simona Gumenikovaitė New Generation Model Management Hair and Makeup Artist
Kim Gorka
PRODUCT PHOTOGRAPHY Photographer Konstantin Sonnenkind
+31 (0) 6 45 15 13 81
huongshnguyen@gmail.com
@huongnguyenofficial
huongshnguyen