2 minute read
Cover story - Smirnoff Seltzer
TIME FOR SELTZ
The popularity of seltzer is sweeping the world and now Smirnoff is bringing its delicious and refreshing range to Kiwi consumers. But what is seltzer and why is it the next big thing for the New Zealand market?
SMIRNOFF, THE world’s #1 vodka brand, has launched its new Smirnoff Seltzer range in New Zealand through distributor Lion, giving Kiwis the chance to experience the latest premix innovation that is zero sugar, zero carbs and less than 70 calories per serve.
Seltzers are a new category for New Zealand and are defined as an alcoholic
mix made with sparkling water rather than soda or soft drink. It is a lower calorie option for consumers looking for a delicious refreshment without added sugar or carbs.
If you think you’ve heard of seltzers, it’s highly likely you have. Seltzers are taking the US market by storm and the category is currently growing at triple digit rates and has been for the last four years. The category, led by US brand White Claw, has seen success off the back of its very light, refreshing flavour.
Smirnoff Seltzer is the first international brand to bring this category across to New Zealand and is launching with three refreshing flavours: Natural Lime, Passionfruit, and Raspberry Rosé. The range is made from Smirnoff Vodka blended with sparkling water and a hint of all natural flavours.
It has a 5% ABV and given the current trends across New Zealand for refreshing lower calorie options, Lion is confident it will be a popular choice with Kiwis all year around. Smirnoff Seltzer comes in convenient slimline 250ml cans and will retail in 12-packs for RRP $25.99.
Smirnoff Assistant Brand Manager,
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Sophie McLeay, says Lion is delighted to bring the refreshing and delicious option of Smirnoff Seltzer to Kiwi consumers. “With the huge success of seltzer in the US, it’s very exciting to be leading the charge of seltzer here in New Zealand. Vodka premix drinks are already in good growth, so this zero sugar, zero carb offering will be a great addition to the category.
“What’s more, the slimline readyto-drink can makes it great for when you’re not feeling up to showcasing your mixologist skills. Just chill in the fridge, snap open and relax with your Seltzer. It’s great to be able give Kiwis another option for their Friday night drinks, so everyone can find something that suits their lifestyle.”
Now available!
250mL Smirnoff Seltzer cans
5% ABV, 250mL can 12-pack, RRP $25.99 • 5% ABV • Zero sugar and zero carbs • Less than 70 calories per serve
Three refreshing flavours: • Natural Lime • Raspberry Rosé • Passionfruit
