xpression Guide Book
Ou
r
Story
We are Expression, the brand that men love. Expression began for men who look for a style while staying in fashion. Men feeling great and comfortable is our main intersest in this era of looks. Expression is here to not only make you look great but have the best quality of apparel and accessories.We strive into making you the man you want to be.
1
M aning of name e
EXPRESSION -The process of making known one’s thoughts or feelings -Showcasing who you are
2
Who e Are W
We ARE: • Style • Fashion • Visual • A different approach • Affordable • Casual • Serious about our craft • Designers • Professional We are NOT: • Forgotten • Expensive • Eye sore • Judging • Lady apparel
3
Typography
Castellar
xpression “FORTUNE FAVORS THE BOLD” 1 2 3 4 5 6 7 8 9 10 !@#$%^&*
4
Colors
Artic Plate
Deep Caribbean
5
Artic Plate
HEX #75BAD9 RGB
117, 186, 217
CMYK
52, 11, 7, 0
PANTONE 0821U
6
Deep Caribbean
HEX #1B2C33 RGB
27, 44, 51
CMYK
84, 66, 58, 61
PANTONE 539CP
7
Identity
Primary Logo
xpression Brandmark
Wordmark
xpression 8
Logotype Grayscale Primary Logo
xpression Brandmark
Wordmark
xpression 9
Do Nots
xpression Do NOT stretch
xpression Do NOT change color
xpression Do NOT change type
xpression Do NOT Distort 10
Collatoral
xpression
xpression
n
io
ss
re xp
11
“Impression comes from Expression”