Museum of Contemporary Art

Museum of Contemporary Art HUSSAM ALZAHRANI | 03660454 | ACADEMY OF ART UNIVERSITY | GRADUATE SCHOOL OF INTERIOR ARCHITECTURE AND DESIGN | MAY 2015

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Table of Contents

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1 INTRODUCTION

ANALYSIS

6 Abstract

3 CASE STUDY 26 Contemporary Arts Center

8 Jeddah, City of Art

14 Site

28 National Art Museum of China

10 User & Client

20 Building

30 De Young Museum

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DEVELOPMENT

FOCUS AREAS

34 Design Concept

52 Lobby

38 Programming

58 Atrium

70 Biography

40 Floor Plans

60 Exhibition

71 Resume

46 Sections

64 Cafe

71 Bibiliography

6 ABOUT

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INTRODUCTION

Abstract Jeddah, City of Art User & Client

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Abstract

Jeddah is well known as the main contemporary art hub of Saudi Arabia. There are many artists and quite a few small and private galleries as well as established public museum in the city. A tourism based city like Jeddah that has seasonal population, still has a large number of artists that need a year round opportunity to showcase their work. My proposed museum is located at the end of a permanent sculpture installation that runs the length of Cornish road leading to this building. This site has had a long relationship with art because this open-air sculpture zone has been present since the 1970 ‘s.The area has the opportunity for future expansion due to the city’s growth and development of public spaces and buildings.The Museum aims to generate dialogue and learning within a wider artistic sphere, and will revolve around art (painting, sculpture

and art performances). The museum will represent a variety of contemporary Saudi artists, working in diverse media, across the countries Through the gallery’s exhibitions, the museum will provide a platform for Saudi and International artists alike.

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Jeddah, City of Art

A common phrase when talking about Jeddah is Jeddah Ghair, which roughly translates into Jeddah is different. And indeed it is. Different not just because of it’s liberal outlook when comparing it to the other cities of Saudi Arabia, but because of the high emphasis on the arts. Upon first glance, you’ll notice that Jeddah’s roads are full of unusual and unique monuments and sculptures. The concept behind these sculptures located on crucial roundabouts across the city (which are called Meedans locally or squares) was to encourage art in public spaces. A focused community effort during the oil boom of the 1970’s and 1980’s, these crucial roundabouts are “head-turners”. Jeddah has become the Saudi Arabia’s showcase of contemporary, conceptual, traditional and modern artwork of local and international artists. The city regularly features various art exhibitions, workshops, auctions, and art shows at various galleries, exhibition centers and halls. It has more than 15 famous art galleries including The Gallery, Ayyam and the Atelier.The city has three historical art museums including the Abdul Rauf

Khalil museum, which showcases the heritage and traditions of the Kingdom of different eras.

They also have displays of ancient Saudi and Islamic art.Jeddah contains a large number of modern open-air sculptures and works of art, typically situated at its roundabouts. The new open-air sculpture museum at the Corniche street includes works by a variety of artists, ranging from the obscure to international stars such as Jean/Hans Arp, César Baldaccini, Alexander Calder, Henry Moore, Joan Miró and Victor Vasarely.People that grew up in Jeddah are very fond of these roundabouts and relate to them visually. They not only beautify the city but make Jeddah an art-space open for the public and make art an embedded part of the local culture.

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Tall Camel Sculpture

Sunflower Fountain.

Cars Accident Sculpture .

Contemporary Art Sculpture .

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Client Profile

ART JAMEEL is arts and culture initiative

art Jameel

Abdul Latif Jameel Community Initiatives

–was createdto form partnerships with art organizations worldwide to foster and promote a thriving arts scene inside the MENAT region, support the development of creative enterprises, and develop cultural exchange programs to encourage networking and knowledge sharing.Art Jameel has a longstanding partnership with the Victoria & Albert Museum in London providing the Jameel Prize for contemporary art and design inspired by Islamic tradition. The Prize was conceived after the redesign and redisplay of the V&A’s Jameel Gallery of Islamic Art, which opened in July 2006. Art Jameel is also the founding partner of Edge of Arabia, The Crossway Foundation, Jeddah Art Week, 1001 Inventions and The Archive.

Edge of Arabia

was founded by British artist Stephen Stapleton, with Saudi artists Ahmed Mater and Abdulnasser Gharem in the mountains of South Western Saudi Arabia, in March 2003. What began as an unlikely friendship and artistic collaboration is now an internationally recognised platform for dialogue and exchange between the Middle East and western world. As a non-profit social enterprise, Edge of Arabia is committed to reaching new audiences and improving understanding through free exhibitions, publications and public programming. To date, Edge of Arabia has welcomed 300,000 visitors to its exhibitions, distributed over 50,000 books & catalogues worldwide and reached a wider audience of over 10,000,000 through a dedicated communications campaign.

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User Profile

This project would be relevant to anyone involved or interested in art both locally or internationally .The primary target user is the artist. Jeddah has a largest number of active contemporary artists using a variety of media .

The museum will be an art hub in addition to a platform for their artworks. The second group would be local people who have an interest in contemporary art . Also, visitors who come to visit Jeddah from other parts of the country.

There are many thousand of people who live around Jeddah and visit it almost on every vacation and holiday. For instance, in summer 2014, 45,000 local tourists visited Jeddah.

The third group of users are Tourists and Pilgrims because Jeddah handles more than two million pilgrims who pass through the city on their way to Makkah during the Hajj season.

The last group of users are students, because museums are very important in social studies courses to help students understand the value of art and it’s role in society.

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ANALYSIS SITE BUILDING

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Site

The city of Jeddah is located in the middle of the eastern coast of the Red Sea known as the ‘Bride of the Red Sea’ and is considered the economic and tourism capital of the country. Its population is estimated around 3.4 million and it is the second largest city after Riyadh, the capital. The foundation of the city of Jeddah is dated back to around 3000 years

al city containing mountain and desert areas.

3. Biodiversity because there is a great diversity of sea life in the Red Sea and because of the diversity in the desert environment.

4. Urban diversity from the civilizations that passed through Jeddah.

Based on these points Jeddah has been formed in aesthetic urban planning and ar-

when groups of fishermen used to settle in it after their fishing trips. After Islam, the city transformed into a port to welcome pilgrims (Hajjis) coming by sea for the Holy Pilgrimage in Makkah. To this day, Jeddah is the main passage for both sea and air pilgrims as well as those traveling by road. Jeddah has grown during the last two decades of the 20th Century, which made the city a center for money and business in the Kingdom of Saudi Arabia and a major and important port for exporting non-oil related goods as well as importing domestic needs. Jeddah is a diverse city in all areas including: 1. The diversity of ethnicities and cultures because of the pilgrims importations.

2. Geographical diversity for being a coast-

chitecture buildings that show its ability to accept any new style. This is what helped me to select Jeddah to be the headquarters for the Contemporary Art Museum to give an added value to Jeddah holdings of aesthetic values.

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Jeddah map

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The Jeddah Corniche

Alrahma Masjid Diar Al Bahr Tower Faisal street King Abdulaziz Road MOCA Sara Tower Masjid Golden Tower

Red Sea Mall

Corniche street

Shirton Hotel

The Jeddah Corniche is the 30 km coastal resort area of the city of Jeddah. Located along the Red Sea, the corniche features a coastal road, recreation areas, pavilions and largescale civic sculptures as well as King Fahd’s Fountain, the highest fountain in the world.

The Jeddah Corniche derives its name from the originally French and Italian term for a coastal road, especially a road along the face of a cliff. The adopted design of the Corniche adds an artistic touch along its course by placing sculptures and other artwork at roundabouts and on streets running alongside the Corniche. Most sculptures and artworks can be found along the northern and central parts of the Corniche. Jeddah is renowned worldwide for housing the largest number of sculptures and artworks by famous international artists such as Moore, Arp, and Miró.

The Corniche is lined with numerous facilities and services, such as playgrounds, amusement parks, lush landscape, and spacious paved areas, as well as many shaded seating, walking and jogging areas for families to enjoy the sea view. The park has a la-

goon and 15-m high waterfall with many rides as well as a pirate ships, the largest merrygo-round in Saudi Arabia, seven restaurants, party rooms, a theater, and a games arcade.

The park also has a large number of retail outlets for souvenirs and soft toys for children.

The seafront is also a great place for visitors to spend time. Many people like to go fishing, while others enjoy horse riding, bicycling, and motorcycling. Also located here is the Al-Rahma Mosque, which is a popular attraction to visitors because it built on stilts over the Red Sea. It is one of the most visited mosque in Jeddah by pilgrims and tourists .It is famous by its nickname, the “Floating Mosque”. Another beautiful mosque is the Island Mosque with its simple and stunning white architecture, which turned to a peaches and cream shade with time. It was built in 1988 on a tiny island just off the Northern Jeddah Corniche. The Island Mosque was designed by the Egyptian architect Abdel-Wahed El-Wakil.

This Mosque reflects the architecture of traditional Egyptian mosques. He won the 1989 Agha Khan Award for his design.

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Al Rahma Masjid

The Island Mosque

View from the south side of the Corniche

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Analysis Sun Path

Jeddah is usually sunny all year long but gets cloudy during the Winter time with few days of rain.The climate in Jeddah is mostly very hot throughout the year. In the summer time, the temperature can reach 110 째F in the afternoon and 95 째F at night. In the winter season, Jeddah also keeps its warm weather with temperatures reaching 65 째F in the afternoon and approximately 69째F at night. Northwesterly winds blow consistently often moving very quickly as a result of the pressure difference between the land and water. This pressure produces moisture which has a strong impact on inanimate objects and living creatures.

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Circulation Movement

Wind and Views Primary Circulation Secundary Circulation Pedestrian

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Wind Path Viwes

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Building

Faisal Street

Red Sea Sara Tower

Golden Tower Corniche Mosque Corniche Street

The Jeddah Science and Technology Center (JSTC) is located in a prominent position on the Jeddah cornice and stands out as an city icon, with unobstructed views towards the Res Sea. The Jeddah Science and Technology Center was owned and built originally by Saleh Kamel ( saudi businessman) as a non-proft community center. It was in operation from 1991 to 2006, and considered a famous landmark center in the western part of Saudi Arabia, which is located in Jeddah city.The center was a source of scientific information and an educational entertainment destination for many students in the city through hands-on science exhibits, visual displays of technology use, much like the Exploratorium in San Francisco. Temporary exhibits were changed at least twice a year. In 2006, the center experienced a decline in attendance and had to close.

It’s users weren’t responding to the program any longer because the enterprise did not keep up with current technology.

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The building views from the Chorniche Road.

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Current Floor Plans

The Jeddah Science and Technology Center has 4 floors. The total height is 86 Ft. and the total square footage is 27.836 Sqft.The center was originally designed for students as education through entertainment exhibit. As shown in the current floor plan, most of the first floor was used for reception with hall in the front and cafeteria in the back of the building.

Also the typical floors were used as showroom for technology and in some areas open to below . At the roof level there is a dome and was used for conferences and lectures.

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Ground Floor

Typical Floor

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CASE STUDY Contemporary Arts Center National Art Museum of China De Young Museum

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Contemporary Arts Center

Cincinnati’s Contemporary Arts Center is the first built project in the United States by celebrated London-based architect Zaha Hadid.

With the move to this dynamic new building, the first free-standing home for the Center’spioneering programming, the CAC will become one of the most centrally located contemporary arts institutionsin the USA. Unlike other recent works to receive such press in Cincinnati, the CAC is the first major project to go up in the city’s somewhat declining downtown. In response to the metropolitan setting of the building, Hadid developed the concept of the “urban carpet”, to draw in pedestrian trac inherent to a downtown area.

The “urban carpet” is articulated by a seamless run of concrete that begins outside the building, continues into the mezzanine level and eventually curves upward at the far end of the building behind the stairs. Though in theory this concept seems admirable it’s not very visible. In fact, if it were not for fact that the concept was highly publicized in the Cincinnati area during the design process, it would be missed by many if not all visitors.

The public lobby, where everyone enters, is downtown and central to the city so people who are just walking around can go in and have a coee downstairs or hang around the lobby or go upstairs to quickly see a show. It is a very accessible building It’s not a compact building and there is a degree of transparency on the ground and above. So it’s every time you confront the space you have a dierent experience.

At ground floor of the lobby walls of glass is as open as can be, with a minimum of structure and no change in level between the inside and outside. The hall of the building seems to be part of the street, with the city and other buildings across the street. Furthermore, the roof of the hall looks like a large bas be glimpsed on the upper galleries. The hall takes all the heights, providing light throughout the building. A grand staircase was suspended throughout the hall, creating a clear sense of movement and dynamism. Flights through a vacuum in unanticipated long stretches and intersections of oblique and acute angles, you reach the top six floors of exhibits

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National Art Museum of China

The architectural concept in the design for the NAMOC is based on uniting dualities; past and future, day and night, inside and outside, calm and dynamic, large and small, individual and collective. The two volumes of the building reference ancient Chinese ‘stone drums’, large drum-shaped stones bearing inscriptions in ancient Chinese. The exteriors of the two volumes are illuminated by art projections, creating a vast media facade as a contemporary translation of the ancient stonedrum inscriptions.

The main focus of the design is to create optimal and varied spaces for the display of art; Spaces of dierent character, but all oering extensive lighting possibilities and ample wall space in order to provide artists and curators with the optimal conditions in which to display their work and communicate their ideas. The design further incorporates high levels of circulation space, with the internal organisation divided into dierent routes, each guiding the varying visitor groups around themed sequences of art and additional programmes.

Whilst the architecture of the museum is

represented by the ancient artifact of the stone drum, the art within represents its spirit, or its “essence”. In the same way that the agile strokes of ink in a Chinese painting give spirit to a blank piece of paper, the art collection gives spirit to the museum.

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De Young Museum

Constructed of warm, natural materials including copper,stone, wood and glass, the new de Young blends with and complements its natural surroundings. Ribbons of windows erase the boundary between the museum interior and the lush natural environment outside, and four public entrances segue naturally from the park’s pathways, welcoming visitors from all directions. The building’s dramatic copper facade is perforated and textured to replicate the impression made by light filtering through a tree canopy, creating an artistic abstraction on the exterior of the museum that resonates with the de Young’s tree-filled park setting. The building’s copper skin, chosen for its changeable quality through oxidation, will assume a rich patina over time that will blend gracefully with the surrounding natural environment. The northeast corner of the building features a 144-foot tower that gently spirals from the ground floor and aligns at the top with the grid formed by the streets of the Richmond and Sunset neighborhoods surrounding the park. A public observation floor offers panoramic views of the entire Bay Area.

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DEVELOPMENT Design Concept Programming Floor Plans Sections

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Design Concept Speech Bubble

In my former career, I was a cartoonist. one of the most common devices we used were speech bubbles. Speech bubbles are considered a universal artistic icon that represents the speech or thoughts of a given character in printed form. With the development in the 20th century, the appearance of speech balloons have become increasingly standardized. Speech bubbles are used not only to include a character’s words, but also emotions, voice inflections and unspecified language.

Inspired by the function of the speech bubble,I used two different shapes of speech bubbles to represent the dialogue between two different experiences. I created a type of bubble in 3 dimensions to house artworks .I am exploring 2 concept for this idea. In one, the shape is not entirely clear as a speech bubble until one enters the pod.The second is clearly designed to mimic a bubble and used as a wayfinding device to guide visitors to their designed location. A speech bubble has become clearly recognizable as international icon. It is my hope to use this symbol to represent the many levels of meaning found within commu-

nication and extrapolate this subtly to art and the artists expression.

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GALLARY

GALLARY

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Programming

Bubble diagrams show the relationship between the interior spaces.

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Building Type and Occupancy Groups Building type: I Occupancy groups: A (Assembly) B (Business) Elevators type Shaft Elevators – have machine rooms on the side

Occupancy Loads and Exits • 1 exit for every space with 1-50 people • 2 exits for every space with 50-500 people • Max travel distance to the exit is not more than 100’

RECEPTION

640

GIFT SHOP

800

LOBBY

2290

MULTIPLE-USE

2740

3

BOH

1190

2

SROTAGE

600

CAFE

4140

CLASS

1000

LECTURE

870

EXHIBITION A

6725

EXHIBITION B

6690

RESTROOM

750

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1 G

4 3

VERTICAL AXIS

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TOTALL

28,435 sq- ft

1 G

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Floor Plans

The ground is mostly a gathering place. As we see in the plan ,the main entry is located on the eastern side of the building. The reception desk and gift store is the first place the visitor will see. The lobby where the visitors meet and move to the second floor where the exhibitions reside. The multiple-use area provides a space for varied functions such as: live music performance, children play ground or temporary exhibit.

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1. MAIN ENTRY 2. RECEPTION 3. GIFT SHOP 4. LOBBY 5. MULTIPLE-USE 6. BOH 7. SROTAGE

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The art exhibitions begin on the first floor and continue to the roof level. the first floor is designed primarily to showcase various sculptures in a variety of scale and style. Also , on both sides of the building one will find atriums where big sculptures are presented .

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12 8. SERVICE ELEVATOR 9. EXHIBIT A 10. EXHIBIT B 11.ATRIUM 12. MECHANICAL ROOM

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The second floor has galleries on the sides of the building with some opening to galleries below. These galleries primarily show painting or art work meant to be exhibited on the wall.

This floor also houses a lecture room flooding in the middle of the atrium intended to show video, provide lecture space or meeting space

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9. EXHIBIT A 10. EXHIBIT B 13. LECTURE ROOM

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The third floor has mirrored spaces on the the north side for exhibition with a large area in the south open to the exhibition below . There is a classroom in this floor for teaching and experimenting with paint and art courses .

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12 9. EXHIBIT A 14. CLASS

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The fourth floor is where the cramps stopped and also this level is gathering space before get to the cafe level by stairs or elevator .This floor provide a wide views to the galleries below.

9. EXHIBIT A 10. EXHIBIT B 13. LECTURE ROOM

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The roof level has a cafe with a beautiful view to the red sea. An amazing architectural dome covers the cafe with Islamic pattern and opportunities for natural light to create interesting shadow pattern on the floor. The cafe is surrounded by sliding glass that allows the space to extend from inside to outside independent of the weather.

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15. CAFE 16.KITCHEN 17. OUTDOOR

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Sections

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Section 4 1/16" = 1'-0"

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The sections show a variety of heights for the interior spaces, and how some floors intersect with one another. As we see from the section on the left, the galleries are designed as double height to fit a larger sized artworks. The right section shows the classroom and lecture room ,which are located in the middle of the atriums.

1. MAIN ENTRY 2. RECEPTION 3. GIFT SHOP 4. LOBBY 5. MULTIPLE-USE 6. BOH 7. SROTAGE 8. SERVICE ELEVATOR

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11 9. EXHIBIT A 10. EXHIBIT B 11.ATRIUM 13. LECTURE ROOM 14. CLASS 15. CAFE 16.KITCHEN 17. OUTDOOR

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Section 3 1/16" = 1'-0"

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Circulation Movement

The main entrance is located on the east side of the building, where visitors circulation begins. The visitors will use the stairs to move to the first floor. Form the first floor ,the ramp is the main element for visitor circulation, passing through atriums until the fourth floor.

D Ortho 1

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Views

The interior spaces provide multiple views, allowing visitors to not only see each exhibit, but also provide a landscape view to the outside. The Axonometric located on the right, marks the space that enable this.

For example,, the visitors standing on the ramp can see the sculpture inside the atrium , while also viewing The Corniche Road ,the main street entrance to the site. Furthermore, the outdoor seating on the roof provides a panoramic view to the Red Sea .

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Focus Areas Lobby Atrium Exhibistion Cafe’

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Lobby

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Atrium

Sketch

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Exhibition

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Cafe

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About Biography Resume Bibiliography

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Biography

I was born in the southern part of Saudi Arabia in Albaha city, and grow up in Jeddah city.

During my elementary school days I was interested in cartoons printed in the local newspaper and magazines. At that time I had a dream to become a famous cartoonist. That dream stock with me through my childhood. I believe that art is the greatest way to explore the world and culture. So, I went to the faculty of environment design at KAU University with strong belief that I can make change through architecture. During that time, I started to show my cartoons through the university newspaper and participated in many local cartoon computations some of which I won.

When I graduated in 2010 I found my way directly to study in the United States in order to explore new trends in art and architecture and extending my knowledge. I believe the architecture and interior design are two faces of a penny, from that belief I started doing my master’s degree in interior architecture and design at Academy of Art University. Studying at AAU encouraged my understanding of comprehensive design solutions and the ability to devel-

op unique design. Also an understanding of client and user needs, building codes, accessibility guidelines, and sustainability. At the same time I was presented a great chance to work as a daily cartoonist at (OKAZ newspaper), which is one of the biggest newspapers in Saudi Arabia. Also a chance to speak and present my cartoons at Outliers conference to Saudi students in USA. That chance opened the door to present my cartoons in Washington DC. I have a goal in my field, which is combine the cartoon style with architecture to create my own unique signature style.

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Resume

Profile

Education

Experience

Computer Skills

Date of Birth| 13/Aug / 1986 Citizenship| Saudi Gender| Male Status| Single Email | hussam.alzahrani1@gmail.com

King Abdul Aziz University, Faculty of Environmental Design Jeddah, Saudi Arabia Bachelor of Architecture, 2010

City of Jeddah, Saudi Arabia, 2007 - 2008

Onsite Architect

Autodesk: AutoCAD, 3ds max, Revit Adobe Photoshop, Illustrator and InDesign

• Produced measured drawings of buildings at historical site • Participated in the exhibition of the scientific trip to Hadramout Valley in Yamen.

Languages

Academy of Art University, School of Interior Architecture & Design, San Francisco, USA Master of Fine Arts, 2015

ZAHRAN Company, Jeddah, Saudi Arabia, 2009 Architectural Intern • Produced construction documents for high-rise office buildings Okaz, Jeddah, Saudi Arabia, 2012 -2014 Staff Cartoonist • Produced four social satire cartoons per week for a leading Saudi newspaper with a circulation of 250,000 readers.

Saudi Arabian Cultural Mission, Washington DC, USA, 2011 -2015 Staff Cartoonist • Produced tow cartoons per month

Arabic and English

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Bibiliography

web site http://.greenboxmuseum.com/ http://gulfartguide.com/ http://edgeofarabia.com/ http://theculturetrip.com/middle-east/ saudi-arabia http://.athrart.com/ http://ajpa.artjameel.org/

book Ayad, M., ed., 2014 Contemporary Kingdom: The Art Scene Now. Dubai: Canvas Central.

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