Hutch Brand Book

Page 1


Table of Contents 03

Our Story

04

Our Values

08

Campaigns

11

Events

13

Press


Our Story

03

Established in 2010 by New York native Daniel Saponaro, Hutch is a women's contemporary fashion brand headquartered in NYC. Renowned for our effortless, feminine designs, Hutch is celebrated for creating bold, flattering, and versatile pieces. Every garment reflects Daniel's passion for vibrant colors, imaginative prints, and timeless elegance. Hutch is now carried in over 350 boutiques nationwide and sold on Anthropologie, Nordstrom, RentTheRunway, Nuuly, and will start selling online with Saks Fifth Avenue and Bloomingdales for our Spring 2024 collection.


Our Values

04

Hutch takes pride in our commitment to size inclusivity, ensuring that our fashionforward styles cater to diverse body shapes and sizes.


Our Logo

05


Our Prints

06

Hutch is a print-focused brand that delivers 11 months per year and offers at least six prints within each delivery. Almost all prints on the line are made in-house by the design team who loves to create the prints using everything from watercolors and ink to entirely digital tools. The design process starts with color palettes and print concepts, helping to give every season a unique story and feeling.


Campaigns

08

SPRING 2024

SWIM & RESORT 2023

HOLIDAY 2023

FALL 2023

SUMMER 2023

SPRING 2023


The Collection - Spring ‘24

07


Seasonal Collections

08

Outerwear

Swim


Retailers

09


Retailers

10


Events

11

West Hollywood

Santa Monica

Nashville

& more!


Celebrities

12

Hutch is not only loved by our customers, but has been worn by A-list celebrities such as Lucy Hale, Iskra Lawrence, Mary Fitzgerald, and Shanina Shaik.

@iskra

@charitylawson

@shaninamshaik

@themarybonnet

@saltyblonde

@loganrae_hill

@katee.bartlett

@remibader


Press

13


Sales Inquiries

14

Hutch Sales Team

Showrooms

Nikki Koutoufaris Director of Sales & Merchandising Nikki@hutch-design.com

Northeast Harwood Showroom lindsay@harwoodshowroom.com jami@harwoodshowroom.com

Kari Sheldon Senior Sales Manager Kari@hutch-design.com Leah Knotoff Senior Account Executive Leah@hutch-design.com Kristen Castro Senior Account Executive Kristen@hutch-design.com Tia Mercedes Gross Junior Account Executive Tia@hutch-design.com

New York Office 224 W 35th. Fl. 4 New York, New York 10001

Southeast James Paul Apparel Group james@jamespaulapparel.com hello@jamespaulapparel.com West Coast & Southwest Focus Showroom alex@focusshowroom.com, ryan@focusshowroom.com gabrielle@focusshowroom.com

PR Inquires Ryan Lombard Director of PR Ryan@hutch-design.com


www.hutch-design.com

@hutch_design

@hutch_design


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