TAKE ADVANTAGE OF THE POWER OF FLEET WRAPS
Photo credit: Magnolia Heating & Cooling
BY EMILY NEWTON
H
VACR contracting is a competitive business. While demand is high, so is the supply of firms and workers offering these services, so contracting businesses must do all they can to stand out. Fleet vehicle graphics are one of the best ways to do that.
Fleet vehicle wraps can make far more impressions a day than other marketing channels.
Small businesses like HVACR contracting firms often spend just over 1% of their revenue1 on advertising. That doesn’t leave much room for ad variety, so contractors need to prefer the most effective, cost-efficient marketing channels. Fleet vehicle graphics, specifically fleet wraps, are the ideal solution for most contracting firms. Vehicle wraps are heavy-duty vinyl graphics that adhere to virtually any vehicle surface. They cling tightly to exteriors and are often indistinguishable from paint at a distance. However, unlike painted
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HVACR BUSINESS JUNE 2022
Fleet wrap benefits match all the advantages of a billboard but with the added benefits of mobility. Wherever companies go during the day, they’ll advertise their services.
TRUCK SIDE ADS LEAVE LASTING IMPRESSIONS
When people think of marketing strategies, vehicle design and decals may not be the first thing that comes to mind. However, they’re often a better advertising solution than billboards, internet ads, and other media for this industry.
FLEET WRAP: THE BENEFITS
the building contractors are working in.
Photo credit: LCS Heating & Cooling
designs, they’re easily interchangeable. Contractors can use these wraps to decorate fleets with the company name, contact information, mottos and more. Here are a few of the most significant fleet wrap benefits when used as an advertising medium.
CONTINUOUS ADVERTISING ON YOUR TRUCKS Fleet vehicle wraps can make far more impressions a day than other marketing channels. Unlike TV or internet ads, wraps are continuously visible to anyone
who sees the vehicle. Potential customers can’t click away or change the channel. Since vans move throughout the city as contractors work, there is the potential to reach a broader audience. According to a study by the Transportation Advertising Council of America (TACA) one vehicle advertising generates between 30,000 and 70,000 daily impressions – and those impressions have a high efficacy rate. As contractors drive to a job, everyone they pass will see their information. Passers-by will see their van-side advertisement parked in front of
Fleet wrap advertising benefits go beyond the number of people they reach. They also leave a longer-lasting impression, too. Studies show that 91% of people notice truck side ads2 and can recall their details days later. These impressions are powerful enough to motivate further action, too. Twothirds of people say their first impression of a company came from fleet vehicle graphics, and one-third based their buying decision on it. That level of memorability and motivation is rare across other advertising media. Fleet wrap ads are often simple, portraying little more than a short slogan, attractive design, and basic contact information. This simplicity helps people remember the colorful designs. People also see it repeatedly if they’re near the vehicle in traffic, www.hvacrbusiness.com
