THE HVACR MANAGEMENT MAGAZINE
TERRY Tanker Publisher ttanker@hvacrbusiness.com HEATHER Langone Managing Editor hlangone@hvacrbusiness.com MEGAN LaSalla Art Director mlasalla@hvacrbusiness.com
ADVERTISING STAFF ERIC Hagerman National Sales Manager Tel 216-409-3246 ehagerman@hvacrbusiness.com TERRY Tanker Publisher Tel 440-731-8600 ttanker@hvacrbusiness.com
BRUCE Sprague Circulation Manager bs200264@sbcglobal.net BARBARA Kerr VP Operations bkerr@hvacrbusiness.com
HVACR Business, founded January 1981, is a monthly national trade magazine serving contractors, mechanical engineers, manufacturers, manufacturer representatives, wholesalers, distributors, trade associations, and others in the heating, ventilating, air conditioning and refrigeration (HVACR) industry primarily in the U.S. The editorial focus and mission of HVACR Business is to provide business owners and managers with the very best business management concepts available. Critical topics covered include leadership, management, strategy, finance, sales, marketing, training, education, staffing, operations, human resources, legal issues, customer service and more. We are dedicated to helping contractors master these key management skills and provide them with the resources necessary to build strong, profitable companies. Every effort is made to provide accurate information, however, the publisher assumes no responsibility for accuracy of submitted advertising and editorial information. Copyright©2022 by JFT Properties LLC. No part of this publication may be reproduced or retransmitted in any form or by any means, including, but not limited to, electronic, mechanical, photocopying, recording or any information storage retrieval system, without the prior written permission of the publisher. Unauthorized copying may subject violators to criminal penalties as well as liabilities for substantial monetary damages up to $100,000 per infringement, costs and attorneys’ fees. This publication should not be utilized as a substitute for professional advice in specific situations. If legal, medical, accounting, financial, consulting, coaching or other professional advice is required, the services of the appropriate professional should be sought. Neither the authors nor the publisher may be held liable in any way for any interpretation or use of the information in this publication. The authors will make recommendations for solutions for you to explore. Any recommendation is always based on the authors’ research and experience. The information contained herein is accurate to the best of the publisher’s and authors’ knowledge; however, the publisher and authors can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. Subscription Rates: Free and controlled circulation to qualified subscribers. Non-qualified persons may subscribe at the following rates: U.S. and possessions: 1 year $48; 2 years $75; 3 years $96; Canadian and foreign, 1-year $108 U.S. funds only. Single copies $8. Subscriptions are prepaid, and check or money orders only. Subscriber Services: To order a subscription or change your address, write to HVACR Business, 31674 Center Ridge Road, Suite 104, North Ridgeville, OH 44039 or call (440) 731-8600; or visit our Web site at www.hvacrbusiness.com. For questions regarding your subscription, please contact bkerr@hvacrbusiness.com. HVACR Business (ISSN 2153-2877) Copyright ©2022 is published monthly by JFT Properties LLC,31674 Center Ridge Road, Suite 104, North Ridgeville, OH 44039, Phone: 440731-8600. Periodicals postage is paid at North Ridgeville, OH and additional mailing offices. (USPS 025-431) POSTMASTER: Send address changes to HVACR Business, 31674 Center Ridge Road, Suite 104, North Ridgeville, OH 44039.
31674 Center Ridge Road, Suite 104 North Ridgeville, OH 44039 Tel: (440) 731-8600 Web site: www.hvacrbusiness.com (ISSN: 2153-2877)
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PUBLISHER’S PAGE
BY TERRY TANKER
One Small Editorial for Fleet Design, A Big Change for the Industry
W
elcome to HVACR Business’ 15th edition of the Tops in Trucks Fleet Design Contest. Over the last several months, many of you were introduced to our Managing Editor, Heather Langone, via her editor’s page. Leading up to this issue we’ve had many discussions on the history behind the contest. The most important of which was why did we start the contest? Simple. As I traveled around the country making sales calls to advertisers, I saw too many white service vans with orange ladders driving around. To me, it seemed like a huge opportunity for us to help contractors market their products and services more effectively. I thought an issue about fleet design would be a great source of editorial content for the publication, and a natural fit for our largest advertising category – automotive. Surprised?
CELEBRATING
As I travel around the country now… white service vans with the orange ladders are more of an exception than the rule. We take pride in the fact that we’ve played a part in that change.
Up until the chip shortage, the group included Ram, Ford, GM, Nissan, and Mercedes Benz – all vying for the lucrative contractor market. Our metrics show the HVACR Business readership, accounts for over 500,000 vehicles including service vans, trucks, box trucks, and sales cars. So, you can see why we’re an attractive buy for the automotive industry. As I travel around the country now, it appears to me those white service vans with the orange ladders are more of an exception than the rule. We take pride in the fact that we’ve played a part in that change along with contractors who wanted a guaranteed marketing investment. We’ve demonstrated many times how the return on investment pays off. And, for additional information on that topic turn to page
18, where you’ll find our guest columnist, Emily Newton’s article, Take Advantage of the Power of Fleet Wraps. According to the article, statistically, you can expect to reach 30,000 to 70,000 potential customers per day, with a service vehicle that is wrapped depending on the size of the city in which you are located. I’d like to thank all our contestants for participating and congratulate our winners, runners-up, and honorable mentions. Since this is our 15th Anniversary of the contest, our Art Director, Megan LaSalla put together a wonderful collage of all our past winning entries (pages 20-21). And, a special shout out goes to Carmine Galletta and his team at Gallett Air Inc. in Long Island NY, for being our first winner and a thought leader and leading the pack with fleet design for decades. To see what goes into a winning fleet design, turn to the last page of the issue and read our 20 Questions interview with one of this year’s winners, Chad Collins from Pride Plumbing Heating & Cooling.
We hope you enjoy the issue and if you’re considering wrapping one or all of your vehicles and have questions, please reach out to us. We’d be happy to share what we’ve learned over the years. On July 1st we’ll be launching a new website and we’ll be dedicating a special section on the site to all things “fleet” so keep an eye out for future announcements on the launch. One final note and special request – if you enjoy this publication please go to the website and click on “Subscription Center” in the lower left and renew your subscription today. Like many things paper, printing and postage have all seen a double-digit increase. Our ability to carry subscriptions past the 24-month mark is over. We need to hear from you! Subscribe and renew today! u
HVACR BUSINESS JUNE 2022
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