CELEBRATING
OF FLEET DESIGN EXCELLENCE
FLE ST ET DE E T N O SIGN C
BY HEATHER LANGONE
T
he Tops in Trucks Fleet Design Contest is our annual homage to outstanding fleet vehicle advertising and graphic design. Small business owners understand the importance of high-visibility marketing, but particularly endemic to owners of HVACR, plumbing, and electrical businesses are the need to display marketing on the fleet vehicles as your team of technicians is out traveling throughout the community daily. As such, there is no better marketing tool than a moving billboard – otherwise known as a fleet wrap. Our winners have reported that not only do the fleet wraps bring a huge boon to business, but they increase company visibility and their presence in the community. One said that the
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HVACR BUSINESS JUNE 2022
All the following fleet designs displayed vivid, eye-catching, imaginative, and integrative messaging. In a word – superlative is the best way to describe this list of our 2022 Tops in Trucks Winners. community had grown to love seeing their trucks out on the road with such recognizable, innovative, and fun graphics. The Tops in Trucks Fleet Design Contest launched in 2007 and it is still one of our most popular issues. Over the years thousands of contractors have submitted entries, but this year’s winners particularly have advanced passed a stringent
set of criteria to emerge the best in the field. While the competition was fierce as always, a handful of entries stood out for their eye-catching, brilliant fleet designs. Although all the entrants were phenomenal, the fleet designs that we selected as winners, in this, our 15th iteration of the contest, displayed bold, colorful artwork
combined with imaginative, integrative company messaging. As one winner said, “We knew we needed something better than white vans. The fleet design was always in our plan and the community loves seeing our trucks on the road.” A clean, simple, design with fresh messaging is your company calling card. In our business, how you show up to the appointment, the appearance of the trucks, and the professional look of your fleet and drivers, are as important as how you finish the job. An impressive, well-designed fleet wrap will not only establish a brand identity but bolster the reputation and visibility of an already well-run business. This year, once again, all the Tops in
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