HOW TO HIRE CO-WORKERS Think of the hiring process as a sales presentation — putting your best foot forward will net results. BY RON SMITH
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ecruiting people is much different than hiring people. Recruiting is the practice of getting people interested in working for your company. Hiring is the practice of convincing people that your company is the one they should choose as their place of employment. In fact, hiring is only the second of six elements that must be addressed in properly staffing a company. The six are (in this order): recruiting, hiring, orientation, training, motivation and retention. It’s time to put to rest the phrase, “You
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Experienced and skilled service technicians and installers are in high demand and can go work most any place they desire. To hire them, you must be an employer of choice. just cannot find or hire good people anymore.” That is absolutely wrong and you must start your recruiting and hiring practices by refusing to accept that notion. I’ve owned and managed four different HVACR contracting companies and have
HVACR BUSINESS FEBRUARY 2021
consulted and been associated with hundreds of others. I know better. The reason many companies have problems hiring and retaining competent co-workers is simply because the companies have not created a pleasant workplace environment.
Experienced and skilled service technicians, installers and other co-workers are in high demand and can go work most any place they desire. To hire them, you must be an employer of choice. Many good things that happen in business are a result of sales. That includes hiring. Think of hiring someone as presenting convincing reasons why they should work in your company rather than another company. Sounds like an effective sales presentation to me! Think for a moment of a replacement-equipment sales presentation. We
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