FLE ST ET DE SIGN CONTE
BRIGHT & BOLD
BY PETE GRASSO
V
isibility goes a long way toward keeping your company top of mind, and there’s no better way to market your company than through your fleet of vehicles. Now in its 14th year, our annual Tops in Trucks Fleet Design Contest celebrates excellence in design, creativity and the contractors who embrace this bold form of marketing. “This year’s winners have a complete common theme across their fleets: Bright and bold, easily recognizable branding”
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HVACR BUSINESS JUNE 2020
“My best advice is do not cut corners … if you can’t do it and you can’t go 100 percent, don’t do it at all.” — Emily McGrath, Comfort Cavalry says Joseph Kalinowski, creative director for the Content Marketing Institute. “In addition, the large and identifiable logo or icon is paired with minimalistic copy. The company’s pertinent contact information is unencumbered and placed where the eye can easily be drawn to it.” Brightly colored, attractive vehicle
wraps make your company vehicles stand out from all the other cars on the road. Unlike radio ads or print ads that interrupt a potential customer, a well-done truck design attracts attention without disturbance. Customers can easily spot your message without distraction from what they’re doing.
Branding can be expensive — but it doesn’t have to be. Many contractors have found that investing in fleet branding is an easy and affordable way to get their company’s name in front of potential customers … as long as it’s done right. “When looking at this year’s fleet winners, if their vehicle is parked outside a residence or driving down the road, the first thing that would draw my attention is their logo/icon and bold colors,” Kalinowski says. “Notice that each of these vehicles have a logo that serves as a large focal point on the vehicle. The winning designs recognize that brand recognition is key.”
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