TOPS IN TRUCKS FLEET DESIGN CONTEST
BY PETE GRASSO
I
n the 15th year of the Tops inTrucks Fleet Design Contest, HVACR Business received a record number of entries and a marked improvement in the quality of designs from years past. The competition was as close as it’s ever been, with many of the entries garnering respectable scores from the judges. Company vehicles are the main source of advertising for many HVACR contractors. And when that’s the case, the trucks better feature high quality, compelling vehicle graphics. HVACR contractors also must realize that an investment of several hundred to a few thousand dollars per vehicle means there’s little room for error. Bold, simplistic designs dominated the field, making a lasting impression on the judges as they scored each submission. Projecting the right image is crucial for positioning yourself in the marketplace and establishing brand identity. Nowhere is image more important for a contractor than on its most valuable asset — the fleet.
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HVACR BUSINESS JUNE 2021
FLE ST ET DE SIGN CONTE “The result has been phenomenal. The customers love it, and employees love it too … It has been very well received.” — Victor Rancour, Absolute Airflow Plumbing, Heating & Air Conditioning
Clean design, legible, eye-catching, great layout, strong colors — these are descriptions that describe all of this year’s honorees. Above all, however, the 2021 Tops in Trucks Fleet Design Contest winners, runners up and honorable mentions featured fleets that are simply outstanding.
WINNER
Absolute Airflow Westminster, Calif. | 50 vehicles VICTOR RANCOUR, OWNER When Victor Rancour started his business, Absolute Airflow Plumbing,
Heating & Air Conditioning, in 2018, he got his logo from a low-cost graphics service online. He thought it was good enough and didn’t give it a second thought as his company began to grow rapidly. “We grew to a $5 million in the first year, so I thought everything was good,” Victor says. “I thought our logo was good too, until I ran into Dan Antonelli from Kickcharge Creative at Service World Expo.” Antonelli, who had been following Absolute Airflow on social media, was complementary — but also honest — when he spoke to Victor. “He acknowledged how well my company was growing, but said that my logo was terrible,” Victor recalls. “He told me to give him a call when I was ready to get a real brand.” A couple of months passed before Victor, who kept that passing conversation in the back of his head, decided to act. “I was like, you know what, I want to grow to be a $100 million business quickly,” he says. “And I want to make sure
www.hvacrbusiness.com
