NOT BIGGER. JUST BETTER.

The all-new Rheem® Endeavor™ Line

We understand that making equipment bigger was one way to meet the stricter M1 efficiency requirements. Instead, we chose to create the all-new Endeavor™ Line of furnaces, air conditioners and heat pumps. The result is more ENERGY STAR® qualified models and exciting features like Bluetooth® setup and diagnostics, multi-stage modulation and more. And by keeping the equipment the same size—or even smaller—replacements are a breeze. We think you’ll agree that the Endeavor Line is a pretty big deal.

regularly and use it as the reason why you’re all working so hard.

Teams will rally together around a mission that they believe in, especially when the going gets tough. If written and communicated properly, the mission can play a huge role in giving your team the motivation they need to push through the most difficult time of the year.

The Morale of Each Team Member

A team is a group of individuals choosing to work together to accomplish a common goal. If the individuals each love the company they work for, they’re far more likely to be motivated to behave like team players (selfless thinking), which is what we need from everyone during this time. Therefore, it’s important to regularly consider how the individuals in the business feel about the business they work for and constantly work at improving that morale if we want to have remarkable teamwork and good retention. I won’t be able to give this deep topic any justice here, but the bottom line is, if your morale isn’t in good shape, everything you do in your business is going to feel a lot harder than it should be – that is true, regardless of the season. The busy season will simply amplify any continued on page 10 morale issues that may exist. The most important piece of advice that I can give on this topic here is to try to resolve any individual morale issue that you become aware of immediately (the same day you learn about it). Don’t let it fester. Like cancer, the longer it’s left unattended, the stronger it grows.

Leaders Lead by Example

During the busy season when the field teams are out doing grueling physical labor, the entire leadership and office team should be as committed (internally) and available to help. Few things will kill team morale faster than knowing the leadership/office side of the business isn’t matching the frontline commitment. Many companies make this fatal error whether it be in outside sales departments, customer service, or this case, field service. During this time, find ways to ensure that everyone on the team is giving a similar level of support to the business – that means both within their departments and as a team. The first step to achieving this level of synergy is to talk about how you’re going to accomplish this goal in your planning meeting.

A few ideas that can get you started on brainstorming on this topic:

• Open Door Policy – Leaders are available by phone at all times when they have direct reports in the field.

• Check-Ins – Call or text team members that are out late.

• Provide and Communicate Support – Regularly ask how they’re doing or if you can help them in any way. This must be done genuinely. Your tone of voice and body language should be such that it says you truly care to know and are looking for an answer. When done properly this simple action is extremely powerful and validates team members who are working hard.

• Be Ready with Inventory – Grab things from supply houses for team members to save them time.

• Address Systems and Inefficiency – Look for opportunities to get your teams home sooner or to make their day go more efficiently.

• Review Schedules Daily –Leaders look for calls on the call board that could be pushed to another day or could be a waste of time.

Long story short, when the team feels supported and they can tell through your words and actions that you care about them, they will scale mountains for you. u

Justin Carrol is an esteemed entrepreneur and visionary. His professional journey is characterized by a dedication to personal and business growth, and a mission to elevate lives. Carrol began a career in the HVAC and plumbing industry in 1999 and by 2006, he had founded his own HVAC and plumbing company, Perfect Home Services. In November 2021, driven by an ambition to expand his mission in a more impactful way, Justin made the strategic decision to bring a private equity partner on board. This partnership infused the company with capital and paved the way for further growth and nationwide expansion. In 2023, fueled by his unwavering dedication to the mission of elevating lives, Carrol made the courageous decision to step down from his position. This year he embarked on a new chapter by launching Elevating Lives, a family and team memberowned venture based in Naples, Florida. Carrol’s commitment to his mission, coupled with his strong belief in the power of faith, is reflected in the exceptional reputation of the businesses he manages.