HVACR BUSINESS 2022 MEDIA KIT by HVACR Business

2022 MEDIA KIT

WE’RE IN THE BUSINESS OF HELPING BUSINESS

HVACRBUSINESS.COM

GUIDE TO PROFITABLE COMMUNICATIONS

Our goal at HVACR Business is to provide business owners and managers with the very best business management advice and concepts available. For the last fifteen years, we’ve delivered owners and senior level executives high quality, relevant content. HVACR Business is the established authority on matters of business management. Our subscribers recognize our subject matter is a staple for reliable business management advice, trends and information. Our mission, Improving Business Performance Through Editorial Excellence, is what sets us apart from our competition. We find, recognize and share winning management techniques that help HVACR contractors build strong and profitable companies. Business owners who have a strong desire to succeed seek out the experts found within our pages, who write on such relevant topics as leadership, strategy, management, finance, sales, marketing, training and more. Our content is available in print and digital formats. Our print editions, website, blog and eNewsletters are a perfect complement for busy business leaders. Throughout our history, we’ve created great relationships with our readers based on communication and trust. HVACR Business delivers your key marketing communication messages to top decision makers across the HVACR industry.

MEET THE RESOURCE THEY TRUST MOST FOR BUSINESS INFORMATION By focusing exclusively on the business side of hvacr contracting, our family of communication vehicles has gained the trust of top-level managers, nationwide. For the last decade, owners, CEOs, presidents and vice presidents have called us “powerful, helpful and their most trusted resource for business information.” These owners and managers have no time to waste. They read, value and use the information they find in HVACR Business, our website and our enewsletters.

79.9% OF SUBSCRIBERS PASS HVACR BUSINESS AROUND Every issue is passed along to an average of 3.1 people creating a huge audience of hvacr professionals. They share, discuss and file the publication for future reference.

SUBSCRIBERS READ MORE THAN HALF OF EVERY ISSUE These busy leaders know that we won’t waste their time.

READERS RESPECT EVERY ONE OF OUR BUSINESS EXPERTS 9 out of 10 readers find our experts useful in helping them manage their business. READERS RESPOND TO ADVERTISERS 72.3% have purchased products they saw advertised in HVACR Business magazine.

SELLING

TO HVACR CONTRACTORS IS A TOP DOWN AFFAIR

In the hvacr contracting industry top-level managers are involved in 78.9% of all purchasing decisions. Top managers typically have a hand in every aspect of managing the business, from deciding what brands and products the firm will represent, to the many products and services they will buy. If you can’t persuade the boss, you’ll never sell your products. In fact, 97% are involved with which brands to carry and recommend to customers.

INVOLVEMENT IN VARIOUS STAGES OF THE HVACR PRODUCT/SYSTEM BRAND SELECTION PROCESS

They’re HUNGRY for information they can trust In an environment that has never been more competitive, they know that knowledge is power and seek it out in HVACR Business.

97%

are Involved in Which Brands to Carry and Recommend to Customers

93% (identify needs, prepare plans, research mfrs., work on RFPs, etc.)

Compared to 4-5 years ago

Less Important

No Change

91% (meet with reps evaluate products, compare options, make recommendations)

88% (make final decisions themselves, share in final decisions, approve brand recommendations of others)

56%

Say Business Management Skills are Far More Important

36%

Say Business Management Skills are More Important

92%

indicated Business Management Skills Are More Important

3% 0

Not Involved

EARLY Stage

MIDDLE Stage

FINAL Stage

These are the people with the power to make a difference in your business, and their main interest is improving their business so that it operates better and more profitably. This is the reason HVACR Business has become such an important part of their lives. Top managers matter and they read HVACR Business.

Business is always on their MIND 88.5% of these top decision-makers say business management information is very important.

They SHOULDER a lot of responsibility 64.1% have sales of $1 million or more.

They are HANDS-ON Managers and need help to stay a STEP ahead. Business management skills have grown in importance for a wide range of reasons • Planning for growth requires more knowledge and insights • Differentiating their company takes greater skill • Customers are more demanding; sharper strategies/tactics are required • There are more competitors and they are more aggressive • Profitability is more complex and stronger management skills are necessary • Hiring/training/retaining employees has become more difficult • Developing the proper marketing mix is more complex • Greater financial investments mean greater risks

CONTRACTORS

HIGH YIELD

Contractors come in all sizes. On average, the HVACR contractor has gross revenues of about $3.8 million with a median of approximately $1.5 MILLION. Their growth is shown in the fact that two-thirds are experiencing revenue expansion versus last year, with only 4% seeing declines. Overall, that nets out to a 13% GROWTH IN SALES. And that trend will continue — with three-quarters projecting revenue growth — A NET OF ABOUT 15%.

Have Substantial REVENUES and Expectations for SIGNIFICANT GROWTH in Revenues and Profit $3,855,000

AVERAGE ANNUAL GROSS REVENUES (HVACR Business Audience)

EXPECTED CHANGE IN PROFITABILITY

CHANGE IN BUDGET GROSS REVENUES

CHANGE IN GROSS REVENUES Average Projected Net Change = +13.1%

Average Projected Net Change = +14.7%

68%

(next 24 months)

76%

Decreasing

Increasing Margins Q1

18%

23%

25%

No Change

78%

Decreasing

Increasing Margins

Number of Active Customers and Prospects (HVACR Business Audience)

HAVE L ARGE, EXPANDING BASES OF ACTIVE CUSTOMERS AND PROSPECTS

RESIDENTIAL CUSTOMERS & PROSPECTS

LIGHT COMMERICAL CUSTOMERS & PROSPECTS

COMMERICAL/ INDUSTRIAL CUSTOMERS & PROSPECTS

TOTAL CUSTOMERS & PROSPECTS

94%

96%

73%

100%

2,287

402

267

2,930

Number Selling to this type of customer Average # of Active Customers/Prospects

Build relationships with those who have large, expanding bases of customers and prospects. Three quarters or more sell to all80 three market sectors — residential, light commercial and commercial/70 industrial customers. All totaled,60 each contractor is now selling to almost 3,000 different customers50 and prospects.

Trend in the Number of Customers Serviced (Next 2 - 3 Years)

RESIDENTIAL Customers

80%

76%

Q3 70 60 50

COMMERCIAL/INDUSTRIAL Customers

52%

44%

You can also see that they expect to close even more new30 business over the next few years20 ... with more than three-quarters projecting their residential and10 light commercial customer base to 0 grow even larger. And, almost half expect to grow their commercial/ industrial customers.

LIGHT COMMERCIAL Customers 80

2% Decrease

19%

10 0

No Change

Increase

2% Decrease

22% No Change

Increase

4% Decrease

No Change

Increase

AUDIENCE PROFILE HVACR BUSINESS SUBSCRIBERS

BUSINESS BREAKOUT Contractor Wholesaler / Distributor Other

TITLE/ OCCUPATION BREAKOUT 30,252 - 88.7%

Owner/Partner & Owner Management

26,565 -

3,206 - 9.4%

77.9%

642 - 1.9% 100%

WHICH TYPES OF WORK DOES YOUR FIRM PERFORM?*

Corporate Management

3,160 - 9.3%

Sales/Sales Management

1,730 - 5.1%

Service Management

1,504 - 4.4%

Technical/Engineering Management

663 - 1.9%

Other Functions

478 - 1.4%

Air Handling

72.3%

Boilers, Residential

41.5%

Boilers, Commercial

26.3%

INWHICH WHICH IS IS YOUR YOUR FIRM IN FIRM INVOLVED?* INVOLVED?*

New Construction Residential 42.8%

RESIDENTIAL

89.4%

87.2%

100%

Air Conditioning/Ventilation

}

Repair Replacement Residential

75.3%

Building Automation & Controls (Thermostats)

49.3%

Controls

61.2%

Cooling, Residential

83.2%

New Construction Commercial Industrial

Cooling, Commercial

66.7%

48.7%

Duct Fabrication

54.3%

Energy Management

45.6%

Fans

50.2%

Geothermal

49.2%

Hydronic Heating

53.1%

IAQ

58.6%

Ice Makers

37.3%

Motors, Compressors & Drives

41.2%

1–4

20.4%

Piping

63.7%

5–8

11.9%

Refrigeration

55.8%

9–16

10.1%

Service

75.4%

17-25

9.5%

Sheet-Metal Fabrication

57.3%

26-50

7.5%

8.5%

51-99

7.1%

49.6%

100+

6.7%

Warm-Air Heating Water Heaters

Service Residential

76.2%

COMMERCIAL

Light Commercial 60.2%

Repair Replacement 61.6%

Service Commercial / Industrial 55.6%

Q1 0

*Percentages may not add up to 100% because of non-responses.

NUMBER OF EMPLOYEES*

80 Q7 Q6 Q5

Advertiser

A division of Harvey Research, Inc.

Report

In September 2021 we commissioned a readership study with Harvey Research Inc. As with all research, data and reference points aid greatly in understanding the information being presented. To that end, we asked Harvey to provide us with results from other B2B publishers on an anonymous basis so that we could better understand the percentages and rankings of our study. Harvey provided us with statistical averages over a four year period for both B2B and consumer titles - over 500 research projects. Based on the percentages below you can clearly see how well HVACR Business performed against a substantial baseline of data.

AUDIENCE AND ADVERTISING RESEARCH SINCE 1953

READER ACTION METRICS HVACR BUSINESS

HARVEY NORMS: 2016-2020 JANUARY 2020 ISSUE

TRADE BOOKS

CONSUMER BOOKS

TRADE + CONSUMER

Recommended purchase

34%

23%

35%

26%

Bought products

64%

18%

20%

19%

Referred ad/article to others

45%

43%

60%

43%

Discussed ad/article with others

50%

52%

61%

53%

Requested additional info

n/a

23%

11%

22%

Visited advertiser’s website

59%

55%

44%

52%

Visited magazine’s website

19%

39%

41%

39%

Net Reader Action

95%

87%

84%

88%

30 Min.

32 Min.

50 Min.

34 Min.

95%

89%

96%

90%

Time Spent Reading Issue Overall Reader Purchase Influence/Intent

Two of our favorite slides from the Harvey study clearly illustrates the relationship our readers have with HVACR Business. On average, readers spend 30 minutes with each issue of our magazine. And, one of the most impressive statistics about HVACR Business is the length of our relationship we have with our readers. The average is 6 years. 47% have been subscribers for 7 years or more and even more impressive is 30% have been subscribers for ten years or more. If you’re looking for a publication that can help you build your brand and continuity with the customers over time — it’s an easy choice — HVACR Business.

READERSHIP OF HVACR BUSINESS Time “How much time do you spend reading an issueReader of HVACR BUSINESS, either in print or digital format?” Less than 15 minutes 12% 15 – 30 minutes 39% 31 – 45 minutes 25% 46 – 59 minutes 15% 1 – 2 hours 7% More than 2 hours 1% No Response 1% Total 100%

“How long have you been a subscriber?”

31 – 45 minutes

25%

46 – 59 minutes

15% 1 – 2 hours 15 – 30 minutes

39%

7% no response

Less than 15 minutes

12%

Reader Subscriber Years

1% more than 2 hours

Less than 1 year 1 – 2 years 3 – 6 years 7 – 9 years 10+ years No Response Total

9% 14% 29% 18% 29% 1% 99%

no response

1% Less than 1 year

9% 10+ years

29%

7 – 9 years

18%

1 – 2 years

14%

3 – 6 years

29%

Average: 5.7 years

Average: 29.7 minutes The average number of readers, per copy, for the January 2020 issue was 3.1, comprising a total potential reading audience of 97,650.

2022

EDITORIAL CALENDAR

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

• The Craft of Communication • Acquisition Financing • Take Budgeting To A New Level • SWOT Analysis For The New Year • The Importance of Stress Testing Your Wealth Strategies

• Service Agreements Part 1 • Successful Recruiting Strategies and Employee Retention Tactics • Software Solutions • Four Types of Financial Advisors • Consider Changing Net Profit Per Hour In Slower Times Of The Year • Incentive Programs Do They Work?

• Service Agreements Part 2 • Building Retail Sales • How to Sell Replacement Air Conditioning • Charitable Giving The Tax Wise Way • Get Ready For Spring – What Maintenance Net Profit Per Hour Do You Want To Earn? • How Company Culture Impacts Your Co-Workers

• Service Agreements Part 3 • Selling Residential Cooling Upgrades • Practical Tips for Selling Home Performance • How To Calculate The Price For Second and More Maintenance Systems • Playing the Long Game To Build Wealth • Two Things You Should Never Do With Your Maintenance Agreement Program

• Training A Three Part Series: How to Provide A Quality Training Program In Your Company #1 • How To Manage Change In Your Company • Choosing an Executor For Your Estate • How to Design a Great Website • Trailing Profit and Loss Graphs and What They Mean • Making The Transition From Planning to Doing

• Training A Three Part Series: How to Provide A Quality Training Program In Your Company #2 • Trailing Ratio Graphs And What They Mean – Part 1 • Tops In Trucks Fleet Design Contest Winner • Buying Fleet Insurance • Fleet Maintenance Budgeting • Buying a Fleet GPS System • Seven Tips for Leading a Fleet Redesign

• • • •

MONTHLY COLUMNS

• • • •

20 Questions Publishers Page Succession Planning Ruth King on Finance

PRODUCT FOCUS

• AHR Expo Product Showcase Innovation Award Winners • Spot Cooling • HVACR Tools & Test Equipment • Press Fitting Technology • VRF Equipment • Zoning Products • VRV Equipment • Safety Gloves

• Residential Geothermal Systems • Plumbing: Water Heaters, Piping, Valves and Fittings • Commercial Rooftop Systems • Air Handlers • Dual-Fuel, Central-Station, Heat Pumps/AC

• Refrigeration Tools That Drive Field Performance • Smart Thermostats • Temperature Controls • Zoning Products, IAQ • Commercial Unitary • VRF Systems • Cleaning Chemicals • Humidification Controls & Equipment

• Condensing Units, Coils, Heat Pumps, Ductless Mini-Splits • Commercial Air Distribution • Air Handlers • Fans and Fan Systems • Blowers • Ventilation • VRV Equipment • Safety Equipment

• Commercial Cooling and Refrigeration, Filters, Instruments, Testers, IAQ • Commercial Air Handlers, Fans and Blowers, Ventilation Systems • Spot Cooling • Valves & Fittings • Filters • Uniforms

• Van and Truck Accessories • Racks • Shelves • Tools • Batteries • Tires • GPS • Safety Equipment

2/1 • 2/7/2022

3/1 • 3/7/2022

4/1 • 4/7/2022

5/2 • 5/9/2022

SPECIAL REPORT

• Training: In Person & Virtual Both Have a Place AD CLOSE • MATERIALS DUE

12/1 • 12/9/2021

1/3 • 1/7/2022

2022

MEDIA KIT

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

• Training A Three Part Series: How to Provide A Quality Training Program In Your Company #3 • Trailing Ratio Graphs And What They Mean – Part 2 • Holding On To Top Employees • The Many Benefits of Building a Family Brand • Growth By Acquisition • How to Finance Your Growing Company

• Building Strong Leadership Teams • The Importance of Family Governance • Trailing Ratio Graphs And What They Mean – Part 3 • Ten Strategic Errors in Your Sales Process • Increasing Business Valuation • Successful Digital Marketing

• Culture Driving Strategy • We The Family - The Importance Of A Family Constitution • 7 Deadly Sins of Sales Management • Do Your Marketing Activities Make Sense From A Financial Perspective? • How To Measure Your Marketing Results

• Negotiation Basics • Boost Your Accessory Sales • Preparing Heirs For Their Inheritance • Fall Maintenance Contests – How To Make Sure They At Least Break Even • Data Mining Your Customer List, Software for HVACR • Why Should Customers Do Business With You

• 4 Steps to Improving Employee Performance • You Need a Cohesive Wealth Management Team • How Much Does Holiday Time Off Really Cost? • Design the Right Business Plan for the New Year • Hire the Right Employees for the New Year

• Building High Performance Teams • Financial Questions (And Answers) To End 2022 • Here’s Why You Need To Update Your Estate Plan • IT Security — You Need It • Are You Properly Insured for the New Year? • Field Service Tools and Software

• • • •

MONTHLY COLUMNS

• • • •

20 Questions Publishers Page Succession Planning Ruth King on Finance

20 Questions • 20 Questions • 20 Questions Publishers Page • Publishers Page • Publishers Page Succession Planning • Succession Planning • Succession Planning Ruth King on • Ruth King on • Ruth King on Finance Finance Finance

• • • •

20 Questions Publishers Page Succession Planning Ruth King on Finance

• Residential Single & Multi-Zone Ductless Split Systems • Heat Pumps, Geothermal Systems and Accessories • Refrigeration Recycling Equipment • Unit Coolers • Freezer Technology

• Residential Zoning Equipment, Home Automation, Thermostats • Commercial Compressors, Motors, Drives and Refrigeration Equipment • Ducted Products • Humidifiers • Uniforms

• Residential Furnaces • Heat Pumps • Geothermal and Radiant Heating Systems • Commercial Building Automation & Controls • Zoning Products • VAV • Energy Management • Smart Thermostats

• Technology: GPS, Laser Tools, Apps, Handheld Devices • Commercial Boilers, Heat Pumps, Geothermal • VRF Equipment • Duct Cleaning Systems • Tools and Test Equipment

• Software & Apps: • Diagnostic Tools & Design/Engineering Equipment Software, BIM, • Instruments: Smartphone Gauges, Hand Apps, Estimation Tools, Multimeters, Software, Business Anenometers, Air Management/ Hoods, Tool Bags, Finance Software • Spot Heating • Refrigeration Equipment Components and Humidification Equipment Controls and • Safety Equipment Equipment

8/1 • 8/8/2022

9/1 • 9/8/2022

10/3 • 10/7/2022

* Editorial submissions should be sent to ttanker@hvacrbusiness.com for consideration.

PRODUCT FOCUS

SPECIAL REPORT

AD CLOSE • MATERIALS DUE

6/1 • 6/7/2022

7/1 • 7/8/2022

11/1 • 11/8/2022

2022 RATES & SPECS 1 PAGE

$7,499

Full page with bleed: Live Area: 9 1/4" x 11" Trim Size: 10" x 12" • Bleed Size: 10 1/4" x 12 1/4" Full page no bleed: 9 1/2" x 11"

2 PAGE SPREAD $14,998

Both pages with bleed: Live Area: 19" x 11" Trim Size: 20" x 12" • Bleed Size: 20 1/4" x 12 1/4"

3/4 PAGE

$6,600

2/3 PAGE

$5,995

1/2 PAGE

$3,990

Full page:

2-page spread:

Live Area: 9 1/4" x 11" Trim Size: 10" x 12"

Live Area: 19" x 11" Trim Size: 20" x 12"

Bleed Size: 10 1/4" x 12 1/4"

Bleed Size: 20 1/4" x 12 1/4"

6 7/8" x 11" vertical or 9 1/4" x 8 1/4 standard

6 7/8” x 9” standard

4 1/2" x 11" vertical or 9 1/4" x 5 3/8" standard

1/3 PAGE

$3,300

1/4 PAGE

$2,499

1/8 PAGE

$1,545

3/4 page standard

2/3 page standard

1/2 page vertical

(6 7/8" x 11")

(6 7/8" x 9")

(4 1/2" x 11")

4 1/2" x 7 1/2" standard

2 3/16" x 11" vertical or 4 1/2" x 5 3/8" standard or 9 1/4” x 2 1/3” horizontal

1/2 page horizontal 1/3 page standard

4 1/2" x 2 1/2" standard

(9 1/4" x 5 3/8")

(4 1/2" x 7 1/2")

1/4 page vertical (2 3/16" x 11")

Electronic File Specs (No Film Will Be Accepted): Acceptable

File formats: 1. PDF (Please embed all fonts set your settings to Press Ready). 2. Illustrator EPS (Please outline all fonts and make sure images are embedded within file). 3. TIFF (300 d.p.i. with a max ink density of 280% (4/c) and 85% (1/c). All halftones should have a 4% or more highlight dot and no more than 90% shadow dot). Postscript Type 1 fonts only (no TrueType) CMYK or 1/c ONLY, NO PMS COLORS. Acceptable Media: CD via mail, Email (bkerr@hvacrbusiness.com 440-731-8600) We are not responsible for grammatical or spelling errors; that responsibility lies with the advertiser and/or their designer. If ad size differs from specs, we will run what is provided or charge the advertiser our hourly rate to make the necessary changes.

1/4 page horizontal 1/4 page standard (9 1/4" x 2 1/3")

(4 1/2" x 5 3/8")

1/8 page (4 1/2" x 2 1/2")

ADVERTISING POLICIES AGENCY COMMISSIONS Standard 15 percent commission is offered to recognized agencies for contracted space when payment is received within 30 days of invoice date. If an invoice remains unpaid after 60 days, the 15 percent agency discount is forfeited, and the gross amount becomes immediately due and payable. ADVERTISER INFORMATION Payment of all invoices is due 30 days from the invoice date. A finance charge of 1.5 percent per month will be assessed for all invoices over 30 days. Advertisers more than 60 days in arrears must pay outstanding invoices or submit cash with order before current insertions will be accepted. All applications for credit must be submitted 45 days in advance of first insertion. Advertiser and advertising agency are jointly and severally liable for payment. HVACR Business will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. If an agency has any past due balance exceeding 90 days, HVACR Business policy dictates that the client be directly notified

of such deficiency and be informed that the client is jointly and severally liable for any past due payment. RATE POLICY AND CONTRACT PROVISIONS All insertion orders for advertising are accepted subject to the terms and provisions of the current advertising rate card. Publication of the advertisement represents acceptance of the order. HVACR Business will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms or conditions of this rate card, or any amendment thereof. Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all of the terms and conditions of the rate card applicable to the issue in which such insertion is to be published. Failure (by advertiser) to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and publication of the advertisement will be made and charged for upon the terms of the rate schedule then in force without further notice. Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and supersede any other information published in previous rate cards, directories, media

guides or rate and data services. HVACR Business will not honor rates or data derived from these sources unless in conformance with the rate card. All advertisements are accepted and published entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the advertiser and/or agency will indemnify and hold the Publisher harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark and copyright infringement, and other claims based on the contents or subject matter of such publication. The Publisher reserves the right to reject any and all advertising which the Publisher feels is not in keeping with the publication’s standards, policies, and principles. The Publisher reserves the right to add the word “Advertisement” close to any advertisement that, in the Publisher’s sole judgment, too closely resembles editorial. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within the control of the Publisher.

The Publisher’s liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any advertiser’s materials. As used in this section, the term “Publisher” shall refer to HVACR Business. SHORT RATE POLICY Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Short rates will be based upon frequency earned against published and negotiated rates. CANCELLATIONS Any contract or insertion order may be suspended or canceled on or prior to the issue closing date printed on the editorial calendar. Rate adjustments, if any, will be made upon confirmations or the change in frequency.

Tops in Trucks Fleet Design Contest

SIGNATURE ISSUE FLE ST ET DE SIGN CONTE

Sponsorship Opportunity

ALIGN YOUR MESSAGE WITH CONTRACTOR EXCELLENCE! The Tops in Trucks Fleet Design Contest is our annual salute to outstanding fleet vehicle advertising and graphic design. Since the inception of the contest 15 years ago, thousands of HVACR contractors have submitted entries. Throughout the years, our Tops in Trucks Fleet Design Contest has been one of the most popular features and issues of the year. Contractors of all sizes enter the contest and look forward to reviewing the most creative and well executed designs.

CONTACT YOUR SALES REP FOR

SPONSORSHIP PROGRAM

PRICING

Your company logo will be included on all Tops in Trucks Fleet Design Contest promotions, including: • Your logo on 4 full page print ads promoting the contest • Your logo on Digital advertising promoting the contest on hvacrbusiness.com year round • Your logo on 6 ads in the Ahead of the Curve enewsletter • Your logo on 3 call for entries eblasts to our entire subscriber list • Your logo on Tops In Trucks Fleet Design Contest cover feature story in the June 2022 issue • Your logo on Tops In Trucks Fleet Design Contest landing page at hvacrbusiness.com/topsintrucks • Your logo on the Official Contest Entry Form

eNEWSLETTER OPPORTUNITIES 100% TRUE OPT-IN {

All subscribers have asked to receive these e-newsletters in their inboxes each month. Ad Sizes

468 x 60 web banner $1,250 net

120 x 600 skyscraper web banner

$1,500 net

5 Keys To Giving Employees Good Feedback 5 Ways To Be More Persuasive Flattening Out Seasonality 9 Steps for Reducing Your Exposure to Employee Injury Fraud How to Avoid 9 Common Sales Call Errors 5 Reasons To Invest In Training Now

Net Rate

Rectangle (120 x 90)

$1,250

Skyscraper (120 x 600)

$1,500

Banner (468 x 60)

$1,500

Big Box (468 x 350) *

$1,800

AHEAD OF THE CURVE

5 Keys To Giving Employees Good Feedback Providing feedback to your employees about their job performance is vital.

Ahead of the Curve features web exclusive articles, business insights, industry news and products.

5 Ways To Be More Persuasive The top five ways to increase your influence and persuasion.

Distribution: First week of each month

Flattening Out Seasonality Service agreements, marketing and diversity will make for smooth sailing year-round. How to Avoid 9 Common Sales Call Errors Use these tactics instead to make the most of your opportunities . 5 Reasons To Invest In Training Now Think you can’t afford it? Here’s why you can’t afford not to train.

468 x 60 web banner $1,500 net

120 x 90 square banner

$1250 net

700 x 60 web banner $1,500 net

Danfoss Breaks Ground on New Turbocor Manufacturing Facility Baltimore — Danfoss recently announced the groundbreaking on its new manufacturing facility in Tallahassee, Florida, on Sept. 21 American Standard® Heating & Air Conditioning Recognizes Four Esteemed Dealers as 2021 Winners of the Building a Higher Standard Awards American Standard® Heating & Air Conditioning announced its fourth annual Building a Higher Standard award winners – a prestigious honor recognizing the brand’s distinguished, independent dealers from across the country.

Connect Your People to Your Purpose Defining your mission is important, but don’t overlook the obvious. Your team can either accept or deny this mission. It’s your job to achieve a favorable outcome. 120 x 600 skyscraper web banner

$1,500 net

468 x 350 web advertisement $1,800 net

120 x 600 skyscraper web banner

For your team to execute their mission, you must establish expectations and ensure your team understands it. Read more >> 468 x 60 web banner $1,500 net

Create a Legacy through Servant Leadership Inspire Purpose in Your Employees Create a Sense of Belonging A Purpose-Driven Culture is Essential to Company Success Your Comfort Zone is a Liar 468 x 60 web banner $1,500 net

$1,500 net Brass Knuckle® Red Warrior SmartFlex (BK504) Gloves

Carrier Home App

SUCCESS FACTORS

Success Factors eNewsletter features industry best practices and advice from some of the most successful High Yield Contractors in the industry.

Distribution: Last week of each month ACCEPTABLE FORMATS Formats accepted - jpgs and static gifs only.

CUSTOM EBLASTS Looking to take your message a step further, design your own custom content and let us send it to a custom list pulled from our subscribers. The options are endless. SPECS

HTML File with text and graphics. All images need to be RGB and uploaded to FTP server, link needs to represent where it resides within the html code. CSS file if applicable for text formatting. Webmail 7.0 - [Test]:Just Announced: Revolutionary Digital Manifolds from Testo!.eml

2/16/21, 5:03 PM

[Test]:Just Announced: Revolutionary Digital Manifolds from Testo! From: "HVACR Business" <questions@hvacrbusiness.com> Date: 02/16/2021 04:56PM To: <megan@mhldesigns.com> 4/28/2021

Webmail 7.0 - The Net Zero Home is Within Reach with LG.eml

The Net Zero Home is Within Reach with LG

From: "HVACR Business" <questions@hvacrbusiness.com> 4/28/2021 Webmail 7.0 - The Net Zero Home is Within Reach with LG.eml Date: 04/27/2021 02:30PM To: <megan@mhldesigns.com>

Don't Miss All the Beneﬁts of Being a Nest Pro. From: "HVACR Business" <questions@hvacrbusiness.com> Date: 10/19/2021 10:54AM To: <megan@mhldesigns.com>

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The Net Zero Home is Within Reach with LG From: "HVACR Business" <questions@hvacrbusiness.com> Date: 04/27/2021 02:30PM To: <megan@mhldesigns.com>

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LG Air Conditioning Technologies presents a whitepaper on the eﬃciency for net zero energy residential homes using LG Multi V™ VRF Systems. This analysis compares LG single-phase VRF and other conventional Heating, Ventilating, and Air Conditioning 4/28/2021

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energy homes LG Multi V™ VRF Systems. This analysis compares LG achieve carbon dioxide reduction andKit netHVAC zero Based onresidential the study, the LGusing VRFgoals + Hydro single-phase and other conventional energy homes forVRF the future. system provided energy eﬃciency increasesHeating, rangingVentilating, and Air Conditioning 4/28/2021

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within the six markets These types increases achieve carbon dioxidetested. reduction goals andofnet zero Based on the study, the LG VRF + Hydro Kit HVAC in eﬃciency arefor necessary forWebmail HVAC7.0 technology energy homes the future. - The Net Zeroto Home is Within Reach with LG.eml system provided energy eﬃciency increases ranging achieve carbon dioxide goals and netsystem zero from 44% to 67% overreduction the standard baseline

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within the six markets tested. These types of increases

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HIGH-IMPACT PRINT ADVERTISING When you’ve got an important announcement, you may want to consider adding some additional oomph to your ad messaging by taking advantage of HVACR Business’ High-Impact Print Advertising programs. HVACR Business Advertising approaches print advertising creatively through a wide range of positions, creative units and printing techniques, including:

• Cover tips • Gate Folds • Front Cover French Gatefolds • Inserts • Polybagging • Belly Bands • Posters

4 Page Wrap Cover

8 Page Poster

Belly Band

sept

4 Page Wrap Cover

THOUGHT LEADERSHIP

How HVACR Business Positions Customers Through our “BUSINESS INSIGHTS” Program to be Viewed as Thought Leaders.

» We’re offering industry leaders with a story to tell the opportunity to be featured in a unique format called “Business Insights”.

» Each Business Insight takes the form of a sponsored two-page Q&A feature interview between the

magazine’s publisher or editor and a company executive, market leader, or customer of your choosing.

» Because each Business Insight takes the form of a conversation, it’s uniquely suited to position your company as a “thought leader” providing solutions to problems faced in the complex world of contracting.

» You select the topic, and we’ll work with you to draft appropriate questions. We’ll interview the thought

leader and draft their responses based on a telephone interview. Questions and answers can be based on established marketing objectives.

» Each interview includes 4-6 questions along with associated answers together with a photo of interviewee and a supporting full page advertisement.

» The two-page spread will be seen by approximately 100,000 readers. This includes 31,500 subscribers and 2 pass-a-long readers.

» We have dozens of samples and formats to select from. Pricing for print, digital or print and digital is available upon request.

» Sponsors of the thought leadership format will also

receive a standalone PDF of the layout which can be used for your own content marketing purposes.

SPECS

750-950 Word count article provided in word doc with high res profile photo 300 DPI at least 3 inch & full page ad PDF at 10 x 12 with .125 bleed to complete the spread.

HVAC R BU SI N ESS. C O M 15

ONLINE ADVERTISING SOLUTIONS HVACR Business Magazine

www.hvacrbusiness.com

HVACR Business Magazine

www.hvacrbusiness.com LEADERBOARD 728 x 90

LEADERBOARD 728LEADERBOARD x 90

Safety is Your Priority Pete Grasso 5

Marketing’s Biggest Secret Revealed Justin Jacobs 14

Monitor Profitability & Cash Ruth King 16

Create a WeatherEnhanced Business Scott Brinkley 17

What to Do if You’re Over-Insured Keven Prather 18

HVACRBUSINESS.COM JULY 2020 / VOL.15 / NO.7

728 x 90

$1,500/ 1 month

FORECASTING THE FUTURE Analyze trends regularly and frequently to develop a vision for your company’s growth and advancement. pg 8

ALSO INSIDE » Industry News ............................................................. 6 Special Report: Software for Business...... 10 Product Focus .............................................................. 20 20 Questions with Eddie McDonald Owner of Zen Air Heating & Cooling....................... 22

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Authors / Columnists

Business Advice Management Finance Strategy Leadership Legal Communications Sales & Marketing Staffing & HR Training & Education Publisher’s Page 20 Questions Tops in Trucks

Business Advice Management Finance Strategy Leadership Legal Communications Sales & Marketing Staffing & HR Training & Education Publisher’s Page 20 Questions web exclusives Tops in Trucks

Industry Resources HVACR News eNewsletters Products Stock Index AHRI Shipping Data Event Calendar Industry Links Mobile Apps Download Center The Blog Subscription Center Submit Press Releases Privacy Policy Contact Us

BILLBOARD BILLBOARD 819 x 240 819 x 240

BILLBOARD 819 x 240

(rotates with(rotates editorial) with

$1,250 / 1 month

HVACR news web exclusives

$1,500/ 1 month

Stock Index AHRI Shipping Data Event Calendar Industry Links RECTANGLE Mobile 180Apps x 150 Download Center

RECTANGLE RECTANGLE 180 180xx150 150

The Blog Subscription Center Submit Press Releases sales & marketing Privacy Policy Contact Us Mix the Perfect Sales Cocktail Amazing Transformations Communication Collaboration

ACCEPTABLE FO

RECTANGLE RECTANGLE 180 180 x 150 x 150 LEADERBOARD 728 x 90

RECTANGLE RECTANGLE 180 180 xx 150 150

20 questions

RECTANGLE 180 x 150

$1,500/ 1 month sales & marketing management

management

Mix the Break Perfect Through Salesthe Cocktail Menacing MiddleBreak Through the Menacing Middle VIDEO Miles Miles Amazing Transformations HOSTED) A Business Model is a Business A Business Model(YOUTUBE is a Business Communication Collaboration 262 x 156 Blueprint Blueprint Local and Global Implications of theLocal and Global Implications of the F-gas Regulation F-gas Regulation

leadership finance

VIDEO (YOUTUBE HOSTED) 262 x 156

strategy finance VIDEO

strategy

Service Matters Service Matters True Leaders Accept Responsibility True Leaders MarketAccept Rout Sinks Responsibility Stocks Market Rout Sinks Stocks $1,500/ 1 Opportunity Awaits in month Whole-HouseOpportunity Awaits in Whole-House Harness the Power of Teamwork Harness Profitable the Power Sales of Teamwork Turned into PositiveProfitable Sales Turned into Positive Performance Performance Cash Flow Cash Flow is Critical Don’t Be Afraid to Be the Boss Don’t Be Afraid to is BeCritical the Boss Your Brand Image Protect Your Brand Image Markets Chew into Earnings; Weak Markets Protect Chew into Earnings; Weak Outlooks and Revenues Weigh Outlooks and Revenues Weigh

SKYSCRAPER 160 x 600

training & education legal

communication legal

Create a Culture of Safety with YourCreate Risk a Culture of SafetyShouldn’t with YourBe RiskyRisk Management Three Cheers for Customer Management Shouldn’t Be Risky Service Fleet Fleet Business Business The Challenge and Celebration of Training is Crucial to ContractorTraining is Crucial Communication Legal Does to NotContractorMean Safe Legal Does Not Mean Safe Distributor Success Distributor Success Steps to Lawyer Satisfy an Unhappy Choosing the Right Lawyer is CrucialChoosing5the Right is Crucial When Safe Equals Savings When Safe Equals Savings Customer to Success to Success

RECTANGLE (180 x150) $1,250 / 1 month staffing & HR

ATS Formats accept ed - gif, animat ed gif HTML5, jpeg, FL ASH, JavaScrip t. There is no max imum playback length or no maximum number of loop s. There are no ot her specificatio ns such as frame rate (F PS). Media Max K Size 600k (ie. Usually 30-100kb) Less than 250KB. Vi deo must be hosted on YouTube.

HVACR 20news questions

Daikin Offers Worldwide Free AccessDaikin Offers Worldwide Freeof Access Wireless Energy Management BringsWireless Energy Management Brings Darrell Gross, owner MRS HeatingDarrell Gross, owner of MRS Heating to Patents to Patents 30% Energy Savings 30% Energy Savings & Cooling & Cooling Industry Resources Carrier Distributors Award Annual 4 Fundamentals of Creating 4 Fundamentals of CreatingAward Annual Carrier Distributors Richard Weaver, owner of Best in the Richard Weaver, owner of Best in the HVACR News Scholarships Scholarships Successful Customer Relationships Successful Customer Relationships West Air Conditioning & Heating West Air Conditioning & Heating eNewsletters HARDI Report 9.1 Percent HARDI Distributors Warning Signs of an Ineffective Warning SignsDistributors of an Ineffective Mike Rowe,Report creator9.1 of Percent Dirty Jobs andMike Rowe, creator of Dirty Jobs and Products RevenueSomebody’s Increase in July Leader Leader Revenue Increase in July Gotta Do It Somebody’s Gotta Do It

training & education SKY SCRAPER 160 x 600

editorial) (rotates with editorial)

$1,250 / 1 month

leadership

SKYSCRAPER 160 x 600

blog

communication

Three Cheers for Customer Service The Challenge and Celebration of Communication 5 Steps to Satisfy an Unhappy Customer

RECTANGLE RECTANGLE (180 x150) (180 x150) $1,250 / 1 month $1,250 / 1 month publishers publishers page staffing & HR page

Do Your Homework, Prepare for Sales Do Your Homework, Prepare for Sales Act Quickly Act Quickly Keep it Professional Online Keep it Professional Online Avoid the Customer Service Apocalypse Avoid the Customer Service Apocalypse Elevate Your Customer Experience Elevate Your Customer Experience Skillful Resolution Makes for Happy Skillful Resolution Makes for Happy Employees Employees

As an extension of HVACR Business, hvacrbusiness.com provides access to our full library of quality content. Stay up to date with what’s going on in the industry or find information on some of the latest and greatest products and apps the industry has to offer. In addition, hvacrbusiness. com features all of our great business management content.

DIGITAL ADVERTISING Specifications MONTHLY ADVERTISING – Net Rates Individual Website Ads

1 Month Campaign

1 Video

$1,500

1 LeaderBoard (728 x 90)

$1,500

Rotating Billboard (819 x 240)

1 Skyscraper (160 x 600)

$1,500

Welcome Mat (640 x 480)

1 Rectangle (180 x 150)

$1,250

RICH MEDIA

1 Week Campaign

1 Month Campaign

—

$1,250

—

* Ads rotate on pages throughout the site including home page, main landing pages, as well as secondary and tertiary pages. Except video, which only resides on home page.

Welcome Mat (640 x 480) $1,250 / 1 week

H VACRBUSINESS.C OM

http://www.hvacrbusiness.com

WEBSITE WELCOME ADS DOMINANT BRANDING, SUPERIOR PERFORMANCE A HVACRBUSINESS.com Welcome Ad is the most dominant ad position offered on our site. This exclusive position appears ‘run of site’ on any page a user enters (whether they first arrive via a bookmark or thru search). The Welcome Ad is a 640 x 480 unit that is featured in the middle of a white screen that covers the entire page for up to eight seconds. Your branding and message are the only thing visible and users can close the ad at any time.

Welcome Mat (640 x 480) $1,250 / 1 week

HVACRBUSINESS.COM

Welcome Ads Offer an Unrivaled Blend of Benefits: • It’s the most exclusive branding and awareness opportunity on HVACRBUSINESS.com • Your ad does not compete for any share of voice on the page. • Welcome ads are best performing ad unit.

How Does a Welcome Ad Work? • Welcome Ads are served exclusively before any page is loaded for a visitor. • When a Welcome Ad appears, no other items on the page are visible. • Site visitors are ‘cookied’ when they view a Welcome Ad. We limit how often they view it in a subsequent period, making sure they won’t find your message too intrusive. • The visitor can choose to close the ad at any time.

» PROVEN RESULTS 19

S D A R E P A P L L A W E T WEBSI 20

rbusiness.com

http://www.hvac

Wallpaper ach (250 x 1100 e

$2,500 / 1 mo

DOMINANT BRANDING, SUPERIOR PERFORMANCE A HVACRBUSINESS.com Wallpaper Ad is the most dominant ad position offered on our site. This exclusive position appears ‘run of site’ on any page a user enters (whether they first arrive via a bookmark or thru search). The Wallpaper Ad is a 250 x 1110 unit that is featured in the middle of a white screen that covers the entire page for up to eight seconds. Your branding and message are the only thing visible and users can close the ad at any time.

side)

nth

Welcome Ads offer an unrivaled blend of benefits: • It’s the most exclusive branding and awareness opportunity on HVACRBUSINESS.com

• Your ad does not compete for any share of voice on the page. • Wallpaper ads are best performing ad unit

How Does a Wallpaper Ad Work?

• WallpaperAds are served exclusively before any page is loaded for a visitor. • When a Wallpaper Ad appears, no other items on the pageare visible. • Site visitors are ‘cookied’ when they view a Welcome Ad. We limit how often they view it in a subsequent period, making sure they won’t find your message too intrusive. • The visitor can choose to close the ad at any time.

YOUR C ONNECTION TO

KEY DECISION MAKERS

HVACRBUSINESS.COM

Publisher TERRY TANKER ttanker@hvacrbusiness.com VP Operations BARB KERR bkerr@hvacrbusiness.com Sales ERIC HAGERMAN ehagerman@hvacrbusiness.com Art Director MEGAN LASALLA mlasalla@hvacrbusiness.com

Cleveland Office 31674 Center Ridge Road, Suite 104 North Ridgeville, OH 44039 Tel: 440.731.8600