III. Vision for O‘ahu Tourism

The O‘ahu DMAP vision was created based on feedback provided by the Steering Committee at multiple meetings.

By 2024, together with the community, the visitor industry will be rooted in mālama – to take care of this place and each other.

O‘ahu will live in joy, abundance, and resilience because visitors and residents understand what is pono, share common goals, and have respect for each other and the environment.

IV. Goal

The goal of the DMAP is to r ebuild, redefine and rese t the direction of tourism over a three-year period.

V. Objectives

There are six objectives to achieve the goals and vision of the O‘ahu DMAP.

OBJECTIVE 1

Create positive contributions to the quality of life for O‘ahu’s residents.

OBJECTIVE 2

Support the maintenance, enhancement, and protection of O‘ahu’s natural resources.

OBJECTIVE 3

Ensure the authentic Hawaiian culture is perpetuated and accurately presented in experiences for residents and visitors, materials, and marketing eforts.

OBJECTIVE 4

Maintain and improve visitor satisfaction of their experience on O‘ahu.

OBJECTIVE 5

Strengthen the economic contribution of O‘ahu’s visitor industry.

OBJECTIVE 6

Increase communication and understanding between the residents and visitor industry.