K ULEANA and Mālama

That’s certainly understandable, but as a growing number of travelers have come to realize, a trip to Hawai‘i can be much more than that if you make an effort to connect with the culture and spirit of this special place.

Fundamental to the character of these islands is the value of kuleana (responsibility). It is a value held dear by both Native Hawaiians and kama‘āina (local residents), who have come to understand and embrace the idea that those who have the privilege of seeing Kaua‘i’s natural beauty must take steps to ensure its safeguarding.

As a visitor, we recommend taking the time to learn about the rich traditions and culture of these islands before, during and after your visit.

Kuleana should be applied not only to our culture and people but also to our incomparable ‘āina and kai (land and sea). This is especially true of the ocean. While beautiful, the ocean is a force that demands respect. Rip tides and strong currents can be dangerous. As a visitor, please be sure to swim only at lifeguarded beaches. Take precautions and consider swimming or snorkeling instructions.

Similar to the idea of kuleana is the value of mālama (to care for). The more you come to love and respect Hawai‘i, its people and its culture, the more you feel compelled to do your part in taking care of this special place.