MAUI Welcome to

Editorial

Experience Maui • Moloka‘i • Lāna‘i is published in partnership with the Hawai‘i Visitors & Convention Bureau

Tom Mullen | Chief Operating Officer

Karen Wataru Nakaoka | Senior Director Membership and Community Engagement

Gina Chun | Senior Director Advertising and Marketing Programs

Sherry Duong | Executive Director, Maui Visitors & Convention Bureau

Armida York | Manager, Membership Development and Engagement

Bill Kennedy | Manager, Membership Services and Operations

MVNP | Creative

Chuck Bergson | Chief Executive Officer

Jack Dugan | Chief Operating Officer

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Pacific Media Group 311 Ano Street, Kahului HI 96732 PMGHawaii.com | 808.877.5566

“Aloha is sweeter when it is shared.” —‘Ekolu Lindsey Maui’s green-flanked mountains slope toward the sparkling seas, waterfalls splash into refreshing pools and deep valleys resonate with history and culture. Inhale the delicious island air and you feel the relaxation begin. Now you are ready (or in a good mindset) to understand the deeper meaning of aloha. More than just hello and goodbye, aloha is an expansive and fundamental Hawaiian concept of respect that’s just as important as the gorgeous scenery in making these islands so special. You may notice aloha in the hospitality of friendly greetings you receive on arrival, in smiles from strangers passing by, or in the gentle climate that puts you at ease. But the most profound experience of aloha comes not when you receive it, but when you return it. It seems counter-intuitive at first, but it’s true for any deep relationship that stands the test of time: to embrace is greater than being embraced.