K ULEANA and Mālama

That’s certainly understandable, but as a growing number of travelers have come to realize, a trip to Hawai‘i can be much more than that if you make an effort to connect with the culture and spirit of this special place.

Fundamental to the character of these islands is the notion of kuleana (responsibility). It is a value held dear by both Native Hawaiians and kama‘āina (local residents) who have come to fully understand and embrace the idea that all of us who have the privilege of seeing Maui, Moloka‘i and Lāna‘i’s natural beauty must take steps to ensure its safeguarding.

As a visitor, we recommend taking the time to learn about the rich traditions and culture of these islands before, during and after your visit.

We encourage you to learn basic Hawaiian words like aloha (hello, goodbye, love, affection), mahalo (thank you), ma uka (to the mountains) and ma kai (to the sea) and use them in your adventures throughout the islands. You’ll find that locals truly appreciate the effort, and through these interactions you will come away with a deeper appreciation for what makes our culture so unique.

The concept of kuleana should be applied not only to our culture and people, but also to our incomparable ‘āina and kai (land and sea). This is especially true of the ocean. While beautiful, the ocean is a force that demands respect. Rip tides and strong currents can be dangerous. As a visitor, please be sure to swim only at lifeguarded beaches. Take precautions and consider swimming or snorkeling instruction.