PORTFOLIO
Cultivate and Harvest
[Selected Works by Haoxuan Wu]
PORTFOLIO
Cultivate and Harvest
[Selected Works by Haoxuan Wu]
HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
SELECTED WORKS 2017 – 2019
[Introduction]
CONCEPT
Learning is a long journey. This is even more true of a graphic designer. This journey is full of unknowns. Practice, thinking, discovering and exploring are all necessary to face the unknown. Insurmountable peaks have greeted me in this journey. Whatever the outcome, I can gain something from this process although I am still on the journey. I will become a more experienced, adept graphic designer.
HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
SELECTED WORKS 2017 – 2019
dedicated to my mom
HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
Projects
T YP E A N ATO M Y
U I/U X DE S IG N
Discover and Explore
Exercise and Acquire
Think and Expand
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FUTURE BOOK
T YP E S P E C IM E N
Question and Challenge
Persevere and Toughen
Theorize and Practice
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OBS ERVAT I O N S
Experience and Create >/.
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CONTENTS
BRANDING D ES I G N
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SELECTED WORKS 2017 – 2019
EXPERIMENTAL T Y PE
HAOXUAN WU
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C U LT I V AT E A N D H A R V E S T
PROJECT 01
Discover and Explore
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SELECTED WORKS 2017 – 2019
Course Type Experiments
Project Experimental Type
D I S C O V E R A N D E X P LO R E
Semester Fall 2018
PROJECT 01
Instructor Stanley Zienka
[01] 02 03 04 05 06 07
HAOXUAN WU
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C U LT I V AT E A N D H A R V E S T
PROJECT 01
Discover and Explore [Brief]
Develop a rationale for interpreting a piece of music through typography, imagery and layout. Research every idea, emotion, metaphor and visual associated with the song.
[Approach]
I chose the song “Something Just Like This” from one of my favorite artists, Coldplay. The story of this song is about Miles, a fiveyear-old boy who was dying of terminal illness. He grew up liking Batman and his dream was to be a superhero. I used a projector and LCD screen to create the work. The typefaces I chose were Archer and Phosphate.
[Deliverables] Poster/18×24 inches
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PROJECT 01
D I S C O V E R A N D E X P LO R E [01]
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PROJECT 01
D I S C O V E R A N D E X P LO R E [01]
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SELECTED WORKS 2017 – 2019
PROJECT 01
D I S C O V E R A N D E X P LO R E [01]
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SELECTED WORKS 2017 – 2019
PROJECT 01
D I S C O V E R A N D E X P LO R E [01]
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SELECTED WORKS 2017 – 2019
PROJECT 01
D I S C O V E R A N D E X P LO R E [01]
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PROJECT 02
Exercise and Acquire
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SELECTED WORKS 2017 – 2019
Course Type Forms
Project Type Anatomy
ACQUIRE AND EXERCISE
Semester Spring 2017
PROJECT 02
Instructor John Nettleton
01 [02] 03 04 05 06 07
HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
PROJECT 02
Exercise and Acquire [Brief]
Design three information all posters about type classifications. The posters should work together as a set but each one will present and promote only one type category. Describe the characteristics of the letter forms and typefaces with typography terms.
[Approach]
The typefaces I chose are Bodoni, Centaur and Adobe Garamond. As a series, I used the unique characteristics of the different typefaces as the headline of each poster. I also introduced each typeface's designer and emphasized each one type anatomy feature.
[Deliverables] Poster/11Ă—17 inches
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SELECTED WORKS 2017 – 2019
PROJECT 02
ACQUIRE AND EXERCISE 01
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SELECTED WORKS 2017 – 2019
PROJECT 02
ACQUIRE AND EXERCISE 01
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SELECTED WORKS 2017 – 2019
PROJECT 02
EXERCISE AND ACQUIRE 01
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SELECTED WORKS 2017 – 2019
PROJECT 02
ACQUIRE AND EXERCISE 01
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SELECTED WORKS 2017 – 2019
PROJECT 02
ACQUIRE AND EXERCISE 01
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PROJECT 03
Think and Expand
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SELECTED WORKS 2017 – 2019
Course Design Studio
Project UI/UX Design
T H I N K A N D E X PA N D
Semester Spring 2018
PROJECT 03
Instructor Bob Slote
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HAOXUAN WU
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PROJECT 03
Think and Expand [Brief ]
Design a mobile application based on the personal interests. Explore typography, colors and interface layout to create a good user experience and user interaction design.
[Approach]
I created a social communication application about museums and galleries. Users can use this application find a museum thay are interested in, and someone who has the same interests to go with them. I used pink and violet colors to convey a modern feel.
[Deliverables] Mobile Application
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SELECTED WORKS 2017 – 2019
PROJECT 03
T H I N K A N D E X PA N D
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PROJECT 03
T H I N K A N D E X PA N D
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PROJECT 03
T H I N K A N D E X PA N D
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PROJECT 03
T H I N K A N D E X PA N D
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PROJECT 03
T H I N K A N D E X PA N D
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SELECTED WORKS 2017 – 2019
PROJECT 03
T H I N K A N D E X PA N D
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PROJECT 04
Question and Challenge
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SELECTED WORKS 2017 – 2019
Course Visual Thinking
Project Branding Design
QUESTION AND CHALLENGE
Semester Fall 2018
PROJECT 04
Instructor Jeremy Stout
01 02 03 [04] 05 06 07
HAOXUAN WU
MA PORTFOLIO
A C C U M U L AT E A N D H A R V E S T
PROJECT 04
Question and Challenge [Brief ]
Identify a problem in the world and come up with engaging and relevant solutions through creating a brand. Implement compelling approaches in a variety of media that work together as a cohesive system.
[Approach]
The topic I selected is about international student safety in the United States. l focused on a specific audience group to find the best solutions. I created a brand called Safeguard to help international students solve security problems that may be encountered in their daily life and guarantee the safety while they study abroad.
[Deliverables] Mobile Application Brochure Posters
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SELECTED WORKS 2017 – 2019
PROJECT 04
QUESTION AND CHALLENGE
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WORK AND WORK
SELECTED WORKS 2017 – 2019
PROJECT 04
PERPLEX AND CHALLENGE 01
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PROJECT 04
QUESTION AND CHALLENGE
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SELECTED WORKS 2017 – 2019
PROJECT 04
QUESTION AND CHALLENGE
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PROJECT 04
QUESTION AND CHALLENGE
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PROJECT 04
QUESTION AND CHALLENGE
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PROJECT 04
QUESTION AND CHALLENGE
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PROJECT 04
QUESTION AND CHALLENGE
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PROJECT 04
QUESTION AND CHALLENGE
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SELECTED WORKS 2017 – 2019
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SELECTED WORKS 2017 – 2019
PROJECT 04
QUESTION AND CHALLENGE
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PROJECT 04
QUESTION AND CHALLENGE
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PROJECT 04
QUESTION AND CHALLENGE
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SELECTED WORKS 2017 – 2019
PROJECT 04
QUESTION AND CHALLENGE
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MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
PROJECT 05
Persevere and Toughen
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SELECTED WORKS 2017 – 2019
Course Type Systems
Project Report Future Book
PERSEVERE AND TOUGHEN
Semester Spring 2018
PROJECT 05
Instructor David Hake
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HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
PROJECT 05
Persevere and Toughen [Brief ]
Find and identify a field, and design a book by collecting and sorting out relevant data. In future books, data and problems are analyzed and summarized through colors, typography, imagery, layout and graphs.
[Approach]
The field I selected is about ocean problems. These issues are becoming more and more serious. Plastic pollution on the Ocean has seriously affected the marine ecological environment. In the book, I used blue and graphic elements to represent the ocean and pollution, and through pictures and typesetting, people can realize the impact and harm of marine pollution to the future.
[Deliverables] Hard Cover Book/8Ă—10 inches
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SELECTED WORKS 2017 – 2019
PROJECT 05
PERSEVERE AND TOUGHEN
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C U LT I V AT E A N D H A R V E S T
PROJECT 05
PERSEVERE AND TOUGHEN
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SELECTED WORKS 2017 – 2019
PROJECT 05
PERSEVERE AND TOUGHEN
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C U LT I V AT E A N D H A R V E S T
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SELECTED WORKS 2017 – 2019
PROJECT 05
PERSEVERE AND TOUGHEN
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SELECTED WORKS 2017 – 2019
PROJECT 05
PERSEVERE AND TOUGHEN
HAOXUAN WU
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C U LT I V AT E A N D H A R V E S T
PROJECT 06
Theorize and Practice
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SELECTED WORKS 2017 – 2019
Course Type Composition
Project Type Specimen Promotion
THEORIZE AND PRACTICE
Semester Fall 2017
PROJECT 06
Instructor David Hake
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HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
PROJECT 06
Theorize and Practice [Brief ]
Develop an engaging, well-executed type promotion which includes a type specimen. The point of this book is to illustrate all the key information, such as the categories, the designer and the foundry. Every time the viewer flips the page they discover more about the typeface.
[Approach]
The font I chose was Chaparral which was created by type designer Carol Twombly, Chaparral combines the legibility of slab serif designs popularized in the 19th century with the grace of 16th century roman book lettering. This typeface not only looks good as display type but is also legible in extremely small point sizes.
[Deliverables] Brochure / 5.5Ă—8.5 inches
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SELECTED WORKS 2017 – 2019
PROJECT 06
THEORIZE AND PRACTICE
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SELECTED WORKS 2017 – 2019
PROJECT 06
THEORIZE AND PRACTICE
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SELECTED WORKS 2017 – 2019
PROJECT 06
THEORIZE AND PRACTICE
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SELECTED WORKS 2017 – 2019
PROJECT 06
THEORIZE AND PRACTICE
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SELECTED WORKS 2017 – 2019
PROJECT 06
THEORIZE AND PRACTICE
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PROJECT 07
Experience and Create
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SELECTED WORKS 2017 – 2019
Course Type Experiments
Semester Fall 2018
E X P E R I E N C E A N D C R E AT E
Project Sonic & Visual Observations Parameters
PROJECR 07
Instructor Stanley Zienka
01 02 03 04 05 06 [07]
HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
PROJECT 07
Experience and Create [Brief ]
Develop a book based on research. The main source of research material is your own environment or habitat. You will mentally and physically be recording things that you see, hear, touch and smell as you go about your daily routines. It was similar to a journal but with more depth.
[Approach]
The inspiration for this project is from my daily life. I am a Chinese student study and live in downtown San Francisco. So I record a different kind of my life in a different area. Embarcadero is a place where I often run and walk. Chinatown is an exotic but homecolored place. Presidio is a natural sight in a city.
[Deliverables] Soft Cover Book / 8Ă—10 inches
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SELECTED WORKS 2017 – 2019
PROJECR 07
E X P E R I E N C E A N D C R E AT E 01
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PROJECR 07
E X P E R I E N C E A N D C R E AT E 01
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PROJECR 07
E X P E R I E N C E A N D C R E AT E 01
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PROJECR 07
E X P E R I E N C E A N D C R E AT E 01
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PROJECR 07
E X P E R I E N C E A N D C R E AT E 01
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HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
SELECTED WORKS 2017 – 2019
PROJECR 07
E X P E R I E N C E A N D C R E AT E 01
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HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
Thank you
SELECTED WORKS 2017 – 2019
[My mom] My biggest fans. Thank you, as always, for your unflagging support and always believing in me. I am so very fortunate to be your son.
[Shujun Kang] My sweetheart. I appreciate all you do, and I am grateful for your constant understanding. Thank you for supporting me every step of the way. You're the best.
[Instructor] Thank you to all my instructors, Mary Scott, B.K. Hughes, David Hake, Sandra Isla, Stanley Zienka, Jeremy Stout, John Nettleton, Celia Jaber, Bob Slote, and Hunter Wimmer, for the endless support and encouragement that pushed me to my limits. Through your passion and guidance, have learned skills, techniques and new perspectives of graphic design.
HAOXUAN WU
MA PORTFOLIO
C U LT I V AT E A N D H A R V E S T
[Student] Haoxuan Wu whaoxuan17@gmail.com 415-910-0004 hxwudesign.com
[School] Academy of Art University School of Graphic Design and Digital Media Master of Arts
[Instructor] Mary Scott
[Book Binding] Blurb
[Paper] Proine Uncoated #100
[Photography] Pexels Unsplash
[Typography] Bodoni 72 Din Alternate Din
SELECTED WORKS 2017 – 2019