Brand Guidelines Version 1.0
Logo Usage Master Logo
Minimum clearspace
This is our master logo as it appears on a white background. The elements of the brandmark should always be used in this relationship – both position and proportions to one another. To ensure legibility and quality of reproduction of all elements of our brandmark we specify a minimum size below which the logo should not be reproduced.
Minimum size Matrix Symbol
Wiley Brandmark
Interface Wordmark 30mm – print 8.5 px – digital The matrix symbol always sits to the left of the word ‘Interface’ as shown above. It should never be distorted, rotated or modified. The symbol may also be used as a graphic element. See page 7 for examples of usage.
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Logo Usage Master logo on coloured backgrounds The preferred background colours are white or dark grey. The reverse version of our logo should be used at all times on dark backgrounds. Other complimentary colours can be used and the version of the logo used will depend on the relative contrast as shown.
White and light backgrounds
Grey and dark backgrounds
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Logo Usage Master logo with URL
Strapline
We have a specific version of our logo for instances where the logo needs to appear in close proximity to the URL.
The Interface strapline “Connect through Content� can be used as appropriate to your marketing but is always displayed in Dobra Light Italic.
White and light backgrounds
Connect through Content Connect through Content Grey and dark backgrounds
Connect through Content Connect through Content
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Colour Palette Primary palette
Dark Green
Lime Green
CMYK
83 / 4 / 98 / 16
CMYK
50 / 0 / 100 / 0
RGB
75 / 140 / 61
RGB
161 / 191 / 53
HEX #4B8C3D
HEX #A1BF35
Dark Grey
Light Grey
CMYK
63 / 53 / 51 / 66
CMYK
12 / 11 / 10 / 13
RGB
58 / 58 / 58
RGB
216 / 217 / 217
HEX #3A3A3A
HEX #D8D9D9
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Typefaces Print Material
Online Material
In printed material we use Dobra:
In online material we use Lato which is a Google webfont:
Dobra Light Dobra Light Italic Dobra Book Dobra Book Italic Dobra Medium Dobra Medium Italic Dobra Bold Dobra Bold Italic Dobra Black Dobra Black Italic
Lato Light Lato Light Italic Lato Regular Lato Regular Italic Lato Bold Lato Bold Italic Lato Black Lato Black Italic
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Matrix Symbol The symbol as a graphic element The matrix symbol may be used as a graphic element to add interest and reinforce the brand identity. It should only ever partially bleed off the document so that the symbol still maintains its integrity and is recognisable. Interface offers access to Wiley’s highly respected publications and learning tools – so you can champion products and services to trusted research, education and other professional audiences, worldwide.
Connect through Content
Take your brand further with combinations of microsites, apps, podcasts, email campaigns and interactive online learning – plus print and online advertising, reprints and supplements.
Brand Reach Learning Solutions Content Solutions
Connect through Content
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Images Subject Images We have carefully selected the subject images shown below. These may be used in rounded corner boxes or as background images if the opacity is reduced. If you require new images they should be bold, colourful, dynamic and relevant. We want to create interest and intrigue through content, colour, movement or unusual perspective. Please bear this in mind when sourcing new imagery.
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Tone of Voice We are We sound
Tone of voice is all about how a brand communicates and reflects their brand personality through words. So while our three brand values tell people who we are, our tone of voice values describe how we sound.
Confident
Positive
Accessible
Direct
Optimistic
Engaging
Direct is…
Engaging is... about bringing out Wiley’s human side. Personally connecting with our audiences by empathizing with the challenges they face. Discursive, accessible copy will engage the reader and encourage them to read on – but shouldn’t sound contrived, flippant or unprofessional.
Good engaging example:
about confidence, honesty, efficiency and professionalism. Direct sounding communications get to the point quickly. They say ‘this is what we do’ – clearly and succinctly without any waffle or verbosity – but don’t appear abrupt or unfriendly.
Today’s crowded commercial space makes getting your name across tougher than ever – especially if you want to add value so that audiences don’t just listen, but trust you too.
Good direct example:
Not so engaging example:
Add value to your brand by driving visitor traffic to a customized Wiley microsite – an immersive experience with high-quality, authoritative content.
With so many other competing, commercial brands out there, adding value to your brand and communicating your company name is increasingly challenging.
Not so direct example:
It’s all in the balance
If you’ve ever wondered about how to make your brand even better value, why not drive visitor traffic to a Wiley microsite? Not only can it be customized, it’s a very immersive experience with plenty of high-quality, authoritative content.
Optimistic is… how we convey our intelligent, forward-thinking and innovative attitude and show that we’re genuinely excited about our work. A positive enthusiasm should come across by using active (not passive) sounding phrases – but not seem over the top, unrealistic or naïve.
Good optimistic example: Education is one of the most powerful of all marketing tools – enabling you to change behavior, as well as perceptions, amongst both niche and broad target audiences.
Not so optimistic example: In order to change behavior and the perceptions audiences of different types and sizes have, a strong marketing tool such as education should be used.
A strong and recognisable tone of voice should be consistent, with all three brand values coming through in the copy. But to sound natural and unforced, there needs to be a degree of flex in the way you write.
D irect writing must be tempered with our engaging tone in order to draw the reader in and get them interested. D ialling up the optimistic tone works well when describing new ways of working or products/services that we are launching. P ronouns, such as the second person ‘you’, ‘us’, ‘we’ and ‘our’ give the tone of voice a personal but, nevertheless, professional feel.
S ome common contractions such as ‘it’s’ and ‘you’ll’ help the copy flow and sound conversational. Starting sentences with ‘and’ and ‘but’ might not, however, sit comfortably with traditionalists.
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Our brand in action Clean, clear and stylish The following pages show our brand in action and demonstrate how all these elements combine to create a recognisable brand style for Interface. Our website is central to our brand and as such any promotional material should be consistent with it first and foremost.
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Our brand in action 8 redloF mm3
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Connect through Content
Connect through Content Europe, Middle East, and Africa
North America
Wiley The Atrium Southern Gate Chichester, West Sussex PO19 8SQ, UK
Wiley 111 River Street Hoboken, NJ 07030 USA
Wiley 9600 Garsington Road Oxford OX4 2DQ, UK
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Learning Wiley Boschstrasse 12 D-69469 Weinheim Solutions Germany
Decision-making tools at your fingertips Smartphones and tablets are radically changing how – and where – professionals are accessing the information they need to perform their roles. While good hardware is important, it’s the quality of the apps you run that brings benefits both in information accuracy and time saved.
Wiley 350 Main Street Commerce Place Malden, MA 02148 USA corporatesalesusa@wiley.com
Interface guideline apps are designed for use in diverse environments, adding value by delivering even complex content – such as tables – in a practical, easy-to-navigate format at point of use. Our apps represent a powerful, contemporary sponsorship opportunity, yet retain the editorial independence and credibility that sets Wiley apart.
Brand Content Reach Asia-Pacific Solutions
Wiley Rosenørns Allé 1 1970 Frederiksberg C Copenhagen Denmark corporatesaleseurope@wiley.com
guideline apps
All guideline apps offer the following core functionality: Multi-platform: iOS and others (if required) Sponsor logo / branding applied throughout
Wiley Singapore Pte. Ltd. 1 Fusionopolis Walk #7-01 Solaris South Tower Singapore 138628 corporatesalesasia@wiley.com
Learning Solutions
Brand Reach
Content Solutions
Usage data (through Google analytics) User verification against a database (to restrict access) Native, searchable text Text resizing Bookmarking History Personal Notes annotation (text and picture) Links to published, open access, full text guidelines Links to external websites User feedback
Options include: News feed and video Flow charts and diagnostics
interface.wiley.com interface.wiley.com
Connect through Content Microsites
Our quick-to-market solution for engaging audiences Add value to your brand by driving visitor traffic to a customized Wiley microsite – an immersive experience with high-quality, authoritative content. With over 1,500 journals, 14,000 books, hundreds of reference works, databases and laboratory protocols at your disposal, there’s virtually no limit to the possibilities. What’s more, a microsite is a quick-to-market solution – opening doors to your target demographic amongst the 19.5 million experts who consult our journals online each month and generate over 170 million monthly ad impressions. Build your microsite user base by targeting your audience using valued Wiley contacts - that’s hundreds of thousands of engaged registered users. get online quickly, as well as on time and on budget Our dedicated project management and site developments teams will work with you to achieve a quick turnaround – involving you as much as you wish throughout the build process
Basic microsite features Choose from basic templates that share key features including: Keyword search Registration page External news feeds Website metrics Social media integration Advertising positions Mobile optimization
Options include: Video abstracts Author interviews Meeting reporter Interactive webinar Custom content development
custom microsites are also available.
Manage your content to match marketing goals Through our easy-to-use content management system capture targeted lead generation data By encouraging registrations for video, flash, text and audio files plus poll and survey content Design your site around proven templates Drawing on the expertise of our user experience team that’s refined, prototyped and tested our entire microsite offering Measure exposure and engagement Using comprehensive website analytics to guide and shape your marketing strategy
Contact us to find out how guideline apps could help engage target audiences and drive your brand marketing strategy.
Contact us to find out how microsites could help engage your target audiences and drive your brand marketing strategy.
interface.wiley.com
interface.wiley.com
Microsites ● Webinars Sponsored Subscriptions ● Advertising Reprints and ePrints ● Supplements Article Level Learning ● Guideline Apps Books and eBooks
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Talk to us today on how we can provide customized solutions to address your needs
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Our brand in action Sample Heading 1
Interface Media Kit
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Connect through Content 2
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mi, il eos aut etur, cum aliquatur ma conet aliquo et lam fugit qui occus in rem evendant. Con ea cus, ut aut aut atectot atessi non et fugia veritatem ratectorit arum fugiti alis ma suntionsequo et que sincilicius ea culluptate natem rem sima non rerem et volorro dolorum qui ilibusa ndigeniatet eossequas veliqui opta voluptis accuptam ex est aut el initibus, ellesti oremporrunt fugiate eaquis a quam, conse doloritatam quae nobit fugiam raescidebis et viti si dolorio nseque reperuptat volorporiori a quossum con re et, quos enihili asitis apelicabor repe sae eum labore, core rendis aut eossum ium eaquae. Qui que pelis percium, et esto modia venim abor simodi corumquibus magnia sin nonsequ aspiet pore etur?
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nos id eostis aut vendent ditiora epedignis aut aut quis magni rero que ressum et dem eum ventur, cones ad ut rem. Ro tese ommodigenda pa dento ommoluptis accate dolut as audandi tet dus de consequame comnis eicae pel maiosae susam que odit restiur aute nihic tem eatiis simusciae restin re doloreium et pedi con pellabo reptate sum et aut exceaque omnimolo officipsa dolupita dolut etureius voluptus expliciandae apediti omnis aut eum fuga. Nam es aditint quiatus, commolora voloria quisquiat es atet que ped quis dolessunt autem velia dolorit atempore solutem esti dolum est, as ilit faci que pos si aut rae volo quo milluptis consequis ut destiatem. Mus essequate que simporp oreritem. Nam quis vitinul parchit, voluptur? At restionet hillabori con pro blabo. Ellam aut eum doloreperio consequunt. Ximintis quas dolupis eos et ut mi, il eos aut etur, cum aliquatur ma conet aliquo et lam fugit qui occus in rem evendant. Con ea cus, ut aut aut atectot atessi non et fugia veritatem ratectorit arum fugiti alis ma suntionsequo et que sincilicius ea culluptate natem rem sima non rerem et volorro dolorum qui ilibusa ndigeniatet eossequas veliqui opta voluptis accuptam ex est aut el initibus, ellesti oremporrunt fugiate eaquis a quam, conse doloritatam quae nobit fugiam raescidebis et viti si dolorio nseque reperuptat volorporiori a quossum con re et, quos enihili asitis apelicabor repe sae eum labore, core rendis aut eossum ium eaquae. Qui que pelis percium, et esto modia venim abor simodi corumquibus magnia sin nonsequ aspiet pore etur? Expliqu istrum antiis volecus, quosa volupta sperspeles premo bla ad quuntem endunt veliam ut inum, corrore ctasped unt volupta quos doluptiatum, sape doluptia nos etus ma niati resed ut occullam, omnimag nimus, cum
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