Fall 2017 Spring 2018 SVA Hyeon Jeong Junior Park Portfolio
HYEON JEONG PARK JUNIOR PORTFOLIO
Table of Contents
6 - 11 Self Portrait
38 - 43 Crazy Sexy Cool Swiss
12 - 23 Dada Poster & Catalogue
44 - 53 Crazy Sexy Cool Woodtype
24 - 33 My First Picture Dictionary
54 - 61 Crazy Sexy Cool Tabloid
34 - 37 NYT Book Review
62 - 69 Euclid Book 70 - 81 The NYC AIDS Memorial 82 - 93 No Wet Shoes
1
Self Portrait
Instructor Ori Kleiner
Self Portrait
Instructor Ori Kleiner
Self Portrait
007
008
Instructor Ori Kleiner
Self Portrait
Instructor Ori Kleiner
Self Portrait
009
010
Instructor Ori Kleiner
Self Portrait
Instructor Ori Kleiner
Self Portrait
011
2
DADA Poster
Instructor Carin Goldberg
Typography DADA Poster
Instructor Carin Goldberg
Typography DADA Poster
013
014
Instructor Carin Goldberg
Typography DADA Poster
Instructor Carin Goldberg
Typography DADA Poster
015
Hugo Ball Marcel Duchamp Emmy Hennings Hans Arp Raoul Hausmann Hanna Hoch Johannes Baader Tristan Tzara Francis Picabia Huelsenbeck George Heartfield Man Ray Beatrice Wood Kurt Schwitters Hans Richter Max Ernst Marcel Jance
016
Instructor Carin Goldberg
Typography DADA Poster
Man Ray
Instructor Carin Goldberg
Typography DADA Poster
017
DADA Category
018
Instructor Carin Goldberg
Typography DADA Category
Instructor Carin Goldberg
Typography DADA Category
019
020
Instructor Carin Goldberg
Typography DADA Category
3
My First Picture Dictionary
Instructor Carin Goldberg
Typography My First Picture Dictionary
Instructor Carin Goldberg
Typography My First Picture Dictionary
025
030
Instructor Carin Goldberg
Typography My First Picture Dictionary
Instructor Carin Goldberg
Typography My First Picture Dictionary
031
032
Instructor Carin Goldberg
Typography My First Picture Dictionary
Instructor Carin Goldberg
Typography My First Picture Dictionary
033
4
New York Times Book Review
Instructor Carin Goldberg
Typography NYT Book Review
Instructor Carin Goldberg
Typography NYT Book Review
035
036
Instructor Carin Goldberg
Typography NYT Book Review
Instructor Carin Goldberg
Typography NYT Book Review
037
5
Crazy Sexy Cool Swiss
Instructor Carin Goldberg
Typography Crazy Sexy Cool Swiss
Instructor Carin Goldberg
Typography Crazy Sexy Cool Swiss
039
040
Instructor Carin Goldberg
Typography Crazy Sexy Cool Swiss
Instructor Carin Goldberg
Typography Crazy Sexy Cool Swiss
041
042
Instructor Carin Goldberg
Typography Crazy Sexy Cool Swiss
Instructor Carin Goldberg
Typography Crazy Sexy Cool Swiss
043
6
Crazy Sexy Cool Wood Type
Instructor Carin Goldberg
Typography Crazy Sexy Cool Woodtype
Instructor Carin Goldberg
Typography Crazy Sexy Cool Woodtype
045
046
Instructor Carin Goldberg
Typography Crazy Sexy Cool Woodtype
Instructor Carin Goldberg
Typography Crazy Sexy Cool Woodtype
047
IT’S VERY
EMOTIONAL TO HAVE
WORKED THIS LONG
AND TO HAVE
HAD
SO MANY MOMENTS AND THEN OF REAL DOUBT
THAT
FINALLY REALIZE
IT’S POSSIBLE TO DO GOOD
WORK.
ELISABETH
SHUE
050
Instructor Carin Goldberg
Typography Crazy Sexy Cool Woodtype
Instructor Carin Goldberg
Typography Crazy Sexy Cool Woodtype
051
OLDMAN
GARY
SOMEONE
ONCE SAID THAT
ACTORS
ARE ALL A BUNCH OF
SISSIES DRESSED UP IN FROCKS THAT’S NOT FAR FROM
FROM the TRUTH
7
Crazy Sexy Cool Tabloid
Instructor Carin Goldberg
Typography Crazy Sexy Cool Tabloid
Instructor Carin Goldberg
Typography Crazy Sexy Cool Tabloid
055
056
Instructor Carin Goldberg
Typography Crazy Sexy Cool Tabloid
Instructor Carin Goldberg
Typography Crazy Sexy Cool Tabloid
057
058
Instructor Carin Goldberg
Typography Crazy Sexy Cool Tabloid
Instructor Carin Goldberg
Typography Crazy Sexy Cool Tabloid
059
8
Euclid Book
Instructor Richard Mehl
Typography Euclid Book
Instructor Richard Mehl
Typography Euclid Book
063
064
Instructor Richard Mehl
Typography Euclid Book
Instructor Richard Mehl
Typography Euclid Book
065
Instructor Richard Mehl
Typography Euclid Book
067
068
Instructor Richard Mehl
Typography Euclid Book
Instructor Richard Mehl
Typography Euclid Book
069
9
Monumental Typography BOOK The New York City AIDS Memorial
Instructor Richard Mehl
Typography The NYC AIDS Memorial
the NYC a ids M E MOR I A L
Instructor Richard Mehl
Typography The NYC AIDS Memorial
H
Y
E
O
N
J
E
O
N
G
P
A
R
K
071
072
Instructor Richard Mehl
Typography The NYC AIDS Memorial
Instructor Richard Mehl
Typography The NYC AIDS Memorial
073
076
Instructor Richard Mehl
Typography The NYC AIDS Memorial
Instructor Richard Mehl
Typography The NYC AIDS Memorial
077
I CELEB
BRATE
10
No Wet Shoes
Instructor Jon Chonko & Diego Zaks
Interaction No Wet Shoes
Instructor Jon Chonko & Diego Zaks
Interaction No Wet Shoes
083
Problem Statement Drainage System When the weather is rainy or snowy, there is always a problem about drainage system in NYC. Because of the bad system, a lot of people’s shoes wet well unfortunately. I wanted to people to keep fresh shoes even though the weather is bad.
Product Direction Shoes Forecast App This app is affected by weather conditions, so it helps people can easily choose their daily shoes. Also, people can know where / how deep / how wide puddles were made, or how much snow falls in winter.
084
Instructor Jon Chonko & Diego Zaks
Interaction No Wet Shoes
Instructor Jon Chonko & Diego Zaks
Interaction No Wet Shoes
085
Simple name & Wordmark
Typeface
Color palette
NO WET SHOES Avenir Next Bold Avenir Next Regular
Hex : FFFFFF
Hex : 555555
Hex : 83FFE7
Hex : 00FFD5
Hex : 00806B
Hex : 00352B
086
Instructor Jon Chonko & Diego Zaks
Interaction No Wet Shoes
Instructor Jon Chonko & Diego Zaks
Interaction No Wet Shoes
087
Special Thanks to Richard Wilde Carin Goldberg Ori Kleiner Richard Mehl Jon Jonko Diego Zaks