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EDITORIAL
HYO HA
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THESIS PROJECT
THESIS Translation and interpretation are two aspects of the essential act of communication. I sought out the process of the visualizing the movement of the translation and interpretation, happening both inside and outside myself.
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ASSIGNMENT To create a process book about the thesis.
SOLUTION This book shows well organized information from the research and sketches from the developing process.
BOOK
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BOOK
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POSTER
ASSIGNMENT To create a poster to show a clear view of the thesis.
SOLUTION Simple typographic elements give a viewer quick preview of the thesis.
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ASSIGNMENT To create a poster to show a clear view of the thesis.
SOLUTION The horizontal poster guides your eyes to the interaction between type and other visual elements.
POSTER
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POSTER
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ASSIGNMENT To create a new lifestyle magazine.
SOLUTION Each pages explore with bold punctuation symbols and vivid colors in every different way. Directionality of the symbols and modern typography uses bring up the tension between pages.
MAGAZINE
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MAGAZINE
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MAGAZINE
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MAGAZINE
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MAGAZINE
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} FORM AND MEANING
ASSIGNMENT To reinvent typography in new visual form.
SOLUTION I let the typography play and flow into a delicateness and playfulness.
BOOK
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BOOK
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BOX SET
ASSIGNMENT To design a new box set for U2
SOLUTION Their best hit songs and images from the each decade give the history of the band to their fan. The strong contrast of red and black reflects the solid well-established nature of the band
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BOX SET
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BOX SET
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} TELEPOPMUSIK
ASSIGNMENT To design a new box set for Telepopmusic
SOLUTION To convey a sense of their radiating sound, the package is designed with abstract images representing their bouncy echoing techno pop music.
BOX SET
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BOX SET
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BOX SET
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CD PACKAGE
ASSIGNMENT To design a CD package for Dubstar
SOLUTION To make a puzzle with their lyrics gives a little fun to listeners. The typography on the cover gives viewers a hint of the puzzle inside, and also the sense of the band’s easy listening rock music.
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CD PACKAGE
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CD PACKAGE
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BRANDING
ASSIGNMENT To create a identity system for The New York Public Library
SOLUTION A logo and stationery are designed in a way to reinvent the library’s image. The simplified forms of the old library bookshelves keep the feeling of history of the library, while the modern shapes in the logo give a viewer fresh impression.
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