Kayseria
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A FOLK IN THE ROAD: VIRSA
24 PROJECT RUNWAY: PFDC 2013
GRAPHIC JAM: KONTEMPORARY
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TABLE OF CONTENTS
DUSKY DREAMS: RIWAYAT
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CREATIVE DIRECTOR’S
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LETTER
SAVED TIME, RELIABLE STITCHING, HIGHEST QUALITY FABRIC & UP-TO-DATE TRENDS
Understanding the consumer’s growing need for variety, accessibilit y and time constraints when shopping for their wardrobe, Kayseria is delighted to announce the launch of its Pret collection. We hope to make our penchant for celebrating
feminine style sensibility along with the highest standards of quality
available on the racks for our consumers to own and use at their command. The Prêt collection is divided into three broad lines, namely Kontemporary, Virsa and Riwayat. The first umbrella by the name of Kontemporary caters
to women of all ages who desire fashion. Along with our own creative focus, we look at global trends for the latest cuts and styling. This is the line for the independent, strong and confident women.Virsa aims at a vibrant collection for those women who want something with flair and a touch of folk
tradition. This line celebrates patterns, colours and crafts of the land to add a splash of fun and funk to the wardrobes of those who yearn for a deeper sense of identity. Riwayat is Kayseria’s homage to the elaborate and rich traditions that have travelled through generations and continue to be
celebrated as an epitome of elegance, grandeur and femininity. In classic cuts
and timeless patterns, this is the art of ‘the dress’ which transcends changing fashions. We have taken great care to ease the experience of shopping for prêt by allowing for saved time, reliable stitching, highest quality fabric, and up-to-date trends. We are specially committed to understanding
the needs of each individual buyer and catering to them. This is why we have ventured into a range of
sizes and styles that provide a larger base to choose from allowing flexibility. The Kayseria team is sure that all our customers will find something they truly love and every piece that will go off the rack at
Kayseria prêt and into your wardrobe, will be an outfit that you will cherish and enjoy for a long time.
Happy Shopping! Waleed Zaman, Creative Director, Kayseria Kayseria
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C I H P A R G
M JA STYLE: KONTEMPORARY
GET RILEY & ID R B F O S G F TIN OP ART PAIN KONTEMPORARY LINE O E H T Y B D E THE INSPIR ELEMENTS, NT & NEON E E C D S O E C R R O A U B L LF BOX T USES REA & COTTON E N R P O F IA IF R H E C S Y D E KA HAND PRINT WEAR & LOVE! N O S R U O L O C RE EASY TO A T A H T S IC FABR
EMBELLISHED HAND-PRINTED CHIFFON TOP
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STYLE: KONTEMPORARY
KARANDI BOX TOP WITH GAUZY EMBROIDERED CIGARETTE PANTS* *Pants available on demand.
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HAND-PRINTED EMBELLISHED KAFTAN WITH GAUZY EMBROIDERED CIGARETTE PANTS*
*Pants available on demand. 8 Kayseria
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STYLE: KONTEMPORARY
EMBELLISHED HAND-PRINTED NEON KARANDI TOP
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TRENDALERT
Eyes EYE CANDY
1 Use pigment powders or bright opaque eye shadows to achieve those really vibrant hues like this MAC pigment powder shown below.
fashion & beauty notes
NEONPOP
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Whether it’s your make-up or wardrobe, delve into neon & fluorescent colours this summer paired with graphic prints from the Kontemporary line of Kayseria Pret. Our expert stylists show you what you need to get the look!
BRIGHTS MAID
3 Add a splash of colour to your wardrobe with this fluorescent pink dress, be it a picnic or a night out on the town.
Dress
POWER TO HEEL
6 It doesn’t get any better than these Jimmy Choo agnes degradé leather pumps that gradually dissolve black to neon yellow.
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THE NECK GENERATION
Lips
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LET’S PINK ABOUT IT
2 Try out lip pencils this summer to avoid a messy situation like this Nars Satin Lip Pencil in Yu Bright Pink.
1 5 Accessories
4 Get the futuristic funk with a neon necklace like this acrylic spike collar.
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GETTING PURSE-NAL
5 Turn heads with a neon clutch or a phone purse.
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D
USKY
REAMS
INSPIRED BY ANCIENT MUGHAL MONUMENTS, KAYSERIA PRET REVIVES TRADITIONS WITH THEIR RIWAYAT LINE. Ready to wear dusky hues, flowy fabrics, classic prints combined with touches of intricate embroidery & embellishments are perfect for the sophisticated woman on the go.
STYLE: RIWAYAT SIMORA, PUBLICI TASDAM IMANDUCO
EMBROIDERED CHIFFON ENSEMBLE INSPIRED BY THE ANTIQUE JAMA ZARI CHOGA OF ROYAL INDIA 14 Kayseria
ANTIQUE ROYAL INDIAN INSPIRED PRINTED & EMBELISHED CHIFFON ENSEMBLES
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EMBROIDERED COTTON NET TRELLIS ENSEMBLE with EMBROIDERED PALAZZO
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STYLE: RIWAYAT TILE WAVE & EMBROIDERED ENSEMBLE with EMBROIDERED CHIFFON DUPATTA
PROJECTRUNWAY
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KAYSERIA
PRET
AT
PFDC
SUNSILK
FASHION
WEEK
S/S
2013
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k l O F a e h T iN D a RO THIS H IT W T A E IBAL B COLLECTION. R T A O T MARCH E, GYPSY-CHIC ART & PURE CAREFREMOTIVES, TRUCKE DEFINE THE ETHNO NI STREET STYL RIA PRET. PAKISTA A LINE OF KAYSE VIRS
STYLE: KONTEMPORARY
EMBROIDERED PINK KARANDI TOP WITH DOLMAN SLEEVES 22 Kayseria
HANDPRINTED COTTON KARANDI ANGLED TUNIC
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EMBROIDERED DROP CORNER LONG SHIRT
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STYLE: VIRSA
HAND-PRINTED APPLIQUÉ MESH TOP
DIYSTYLING
what you need
1. A pair of well shaped sunglasses 2. A glue gun 3. Small pieces of cut out square shaped mirrors 4. Small rhinestone jewels
glasses, mirror pieces & glue gun
r hinest one jewe
ls
Accessories how to: Step 1
ANALYSE YOUR FRAMES
Pick out a pair of sunglasses that have enough room on the edges to place the jewels or mirror pieces. Also decide how and where exactly you will be placing the jewels so you don’t mess up during the process.
Step 2
GLUE THE JEWELS
Plug in your glue gun and apply the glue directly on the edges of your frames. This glue will dry super fast so make sure you carefully pick up your jewels and place them at the correct position and press them in lightly.
Step 3
LET THE GLUE DRY & ENJOY
This glue drys pretty fast so make sure that everything is in place before wearing the glasses. Sometimes a glue gun leaves excess stringy glue everywhere, carefully clean all the glue from the glasses and you are good to go with your snazzy new frames!
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SHINY DISCO
SHADES! Get the look from our VIRSA shoot. Our stylist from H&Z Creative Agency shows you how to create these cool jewelled & mirrored shades yourself. Get the party started in just a few easy steps.
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! a l i o v d n a
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Tell us what you think about ‘THE PRETALOGUE’ & our new brand Kayseria Pret contact us Web: kayseriapk.com Email: kayseria.info@sefam.com Twitter: @kayseriapk Facebook: /kayseriapk
locations K A R A C H I F-16, 1st Floor, Harbour Front, Dolmen City Mall HC-13, Block 4, Scheme 5, 021-35294203, 021-35294204
L A H O R E •
Y Block DHA: Building # 129, Basement, Y-Block, Phase III, DHA, Lahore. 042-35692721
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Liberty HKB: Main Liberty HKB, Kayseria First Floor, Gulberg, Lahore 042-35755678-80
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Link Road: Main link Road Model Town Lahore. 042-35847885-6
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PFDC, Gulberg Lahore
I S L A M A B A D PWD Islamabad, Meezban Plaza, Plot # 3-D, Main PWD Road, PWD Housing Society. 051-5710524-25
D U B A I Al-Shahzaf Building, Al-Aruba Street, Sharjah.- 065689647 Al-Wahda 1, Al-Wahda Road, Opposite Pizza Hut, Sharjah.- 065397086 Shop No. 01, Bait Al-Waleed Building, Meena Bazar, Bur Dubai- 043276190/043553418
credits Photography: Zara Tareen @ H&Z Creative Agency Make-up/Hair: Natasha Khalid & Hina Durrani @ Natasha Salon (Kontemporary & Riwayat) / Hira & Zara Tareen @ H&Z Creative Agency (Virsa) Styling/Catalog Design: Hira Tareen @ H&Z Creative Agency Art Direction & Copywriting: H&Z Creative Agency Models: Hira Tareen & Rubya Chaudhry
TM