IHFA Journal - Winter 2021

Breeder Profile Videos As part of a new initiative focussing on breed promotion, IHFA commissioned a total of six video profiles. These were filmed on-farm, featuring six breeders located throughout the country.

Filmed over the summer the six video profiles have been released periodically over the Winter, published on the new website and also across the IHFA social media platforms.

These videos highlight the broad spectrum of practices adopted by breeders and the ways in which they tackle the issues they face today. These key pillars including pro-active environmental actions, family involvement across generations, genetic merit, the positive role of IHFA services, grassland management and efficient herd production.

In this technological era where mobile phone connectivity and open online access increasingly plays a part day-to-day living, this series of IHFA video profiles is in keeping with adapting to changing times.

Thanks to the six hosts and their families for embracing this initiative. Their co-operation, warm hospitality and patience with on-farm filming is greatly appreciated; Rosaleen O’Reilly, Castlefergus herd, Sean O’Doherty & family, Knockaneagh herd, William O’Sullivan & family, Carrigeen herd, Seamus O’Leary & family, Coolnagree herd, Conal O’Leary & family, Gortahork herd, Colin Boland & family Glebecartron herd.

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