A CRYSTAL BALL
Rosen’s Vision Predicted Growth of I-Drive Tourism
Orlando was recently recognized for annual visitor counts in excess of 75 million. The vibrant and burgeoning local economy is significantly tied to this phenomenon. Anyone interested in securing a portion of these valuable dollars should look no further than the International Drive resort area, where one player in particular stands tall in a crowded field. During the course of the past half-century, his crystal ball has proven invaluable.
Modern-day International Drive is a strip of land paved by resilient entrepreneurs. Spanning the last 40-plus years, these visionaries transformed what was once referred to as “Orlando’s Wild West” into what now represents one of the premier resort and convention destinations in the world. F
i4Biz.com | JULY 2019 | 37
