TRAINING & QUALIFICATION PROSPECTUS EXPERT TRAINING FOR A FUTURE IN BROADCAST MEDIA TECHNOLOGY
WELCOME TO THE LATEST IABM TRAINING AND QUALIFICATIONS PROSPECTUS
INDEX WHO WE WORK WITH
Page 4
OUR COMMUNITY
Page 5
ONLINE E-LEARNING
Page 6
UNDERSTANDING YOUR INDUSTRY
Page 7
AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS
Page 8
BROADCAST TECHNOLOGY WORKFLOWS
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with all facets of our industry to find out where the skill gaps are and we use
UNDERSTANDING FILE FORMATS
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experts in their relevant field to design and deliver training that will address
COMPRESSION FUNDAMENTALS AND APPLICATIONS
Page 11
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS
Page 12
ADVANCED NETWORKS
Page 13
VIDEO SYSTEMS AND APPLICATIONS
Page 14
subject. Be it at one of our scheduled courses or via delivery at your own
SATELLITE BROADCAST
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premises, our courses represent a simple, cost effective, way of ensuring that
BASEBAND DIGITAL VIDEO
Page 16
TECHNOLOGY PRODUCT FINANCE
Page 17
SOFT SKILLS: COACH
Page 18
SOFT SKILLS: ENCHANT
Page 19
attendees would recommend our training to a colleague or manager. We work
SOFT SKILLS: INFLUENCE
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hard to make sure that all of our courses remain up to date and our subject
SOFT SKILLS: LEAD
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SOFT SKILLS: PERFORM
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SOFT SKILLS: PRESENCE
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SOFT SKILLS: SELL
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designed by the Academy, has seen a huge increase in our portfolio. Our
SOFT SKILLS: STRATEGY
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offering will continue to grow; with further technology and generic courses
ON-SITE COURSES
Page 26
BENEFITS OF ATTENDANCE
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COURSE TERMS AND CONDITIONS
Page 28
The IABM Training Academy continues to develop its course portfolio to reflect the needs of the whole of the broadcast industry. Whether you are brand new to the sector, or simply want to refresh your knowledge, there is a course here for you. We continually liaise
these needs. The unique position of the IABM means that the training we offer is not tied into any manufacturer, vendor or broadcaster. Our training is truly independent and can offer attendees a balanced and impartial view of the
both you and your staff remain fully aware of developments within the industry. They are also excellent preparation for anyone wishing to embark on a Certified Broadcast and Media Technologist qualification. Feedback from our delegates is wholly positive, and virtually all of our
matter experts continually review our material to ensure its currency. This year we have partnered with some respected training providers to offer further technical courses and, in a first for the Academy, we are pleased to offer an array of general ‘soft-skills’ inputs. This, coupled with further training
already in the planning stages. I hope that you find something of interest in our prospectus and we look forward to welcoming you on one of our courses very soon.
COURSE BOOKING FORM
Page 29-30
Steve Warner
Training Manager, IABM
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WHO WE WORK WITH
OUR COMMUNITY
REALCOM BROADCAST LTD
OUR TRAINERS
TRAINING TEAM
RealCom specialize in providing independent Satellite Broadcast Operations support and training to the broadcast industry. RealCom successfully delivers engineering skill set resources and training services to a wide audience ranging from those with transferable skills such as ex-service personnel and graduates, to broadcast professionals developing new skill sets.
All of our trainers are experts within their
The Training Academy team are available to answer any questions or concerns you may have regarding our courses.
ensure that their delivery techniques consistently reach our demanding standards. We discuss each course delivery with our
RealCom focuses on building upon existing
One of the key initiatives RealCom employ for delegates
trainers to make sure these reflect the latest
industry disciplines and identified
following attendance of a published course is the
technological developments and delegate
important step of immersion in the industry; by means
feedback.
Electrical and Baseband. They promote and
of facilitating work placements and secondments to
To view our trainer profiles please visit www.theiabm.org
transferable skills such as RF, Electronics, champion the development of such skill sets
major broadcasters. This
through training, with key emphasis on the
approach to career
practical approach. This means sourcing the
development has proven
most ‘up to date’ technology and equipment
to be successful for both
and modelling training to reflect current
delegates and broadcasters
working practices and procedures.
alike.
real
com Broadcast
there are particular areas of interest that we do not yet cover that you feel would be of value. We are always looking to expand our offering and only through feedback from the industry can we continue to build successful courses. We would also be happy to talk through any individual or company needs that you may
OUR COURSE ATTENDEES Our course attendees come from a wide variety of backgrounds which always ensures that interaction in the classroom is diverse and interesting.
ZOOM
We would be delighted to hear from you if
Zoom has partnered with IABM to offer a suite of programs centred on essential core skills that are critical to the success of any organization.
FUTURE EMPLOYEES OF THE INDUSTRY
As part of their philosophy of learning,
Zoom uses accelerated learning principles as the basis for all
In order for the sector to continue to grow
they are committed to ensuring that
their programs. This makes a HUGE difference in the quality of
it is essential to attract the highest calibre
the needs of each delegate are met
the learning and the enjoyment of the participants. It also
graduates. To do this it is useful to work with
in the session. As a result they will
means learning takes place in an applied sense, leading to
universities to ensure that, not only do they
arrange a call prior to the session to
specific, tangible outcomes. Learning is not just about sitting
continue to offer courses which are relevant
establish what your pressing concerns
still and listening, but engaging all of our senses and
to our industry, but make sure that course
are. They will also follow up afterwards
emotions. You can expect all of the Zoom programs to
attendees are aware of the opportunities
to offer coaching and support for
be engaging, relevant and
that broadcast manufacturing offers them.
putting the skills you have learned
exciting, and probably
By linking appropriate universities with
into practice. This is one more way
very different from any
organizations in the industry, the IABM
that Zoom demonstrates their
learning you have
Training Academy can achieve a flow of
commitment to your learning.
experienced in the past.
information that will be of benefit to all.
wish to explore. info@theiabm.org or +44 (0)1684 450030
OUR COMMUNITY
WHO WE WORK WITH 4
chosen field. We search out those with the best reputations and work with them to
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BROADCAST AND MEDIA TECHNOLOGY
ONLINE E-LEARNING
UNDERSTANDING YOUR INDUSTRY
KEY FEATURES OF THE PLATFORM INCLUDE: n Informative and engaging e-learning n Online quizzes and assessments n Certification of achievement n Progress updates for learners and managers
WHAT YOU WILL LEARN This course aims to familiarize delegates with broadcast and media technology, the associated jargon and the role that technology plays in the business in which they operate. It provides newcomers to the industry with an insight into what makes broadcast so unique and enables course attendees who have been in the industry longer to understand how their company’s products and services fit into the overall
WHO IS IT FOR Our Introduction to Broadcast Technology course is delivered in short, user-friendly modules. It is ideal for induction training or as an introduction to new
To find out more about online study and view our demo visit www.theiabm.org
topics. All modules feature a variety of interactive
courses
completion of all modules the system will generate
SYLLABUS AT A GLANCE
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WHO IS IT FOR
Module 1
Broadcasting today
Module 2
Technology basics
Module 3
Making programs
Module 4
Managing content
n Broadcasters n Suppliers
Day Two
n Post-production Module 1
DURATION Self paced, approximately five hours
DURATION
challenges and assessments and on successful an IABM Academy certificate.
SYLLABUS AT A GLANCE Day One
Two consecutive days or two one-day
n Dedicated library of resources and links n Ongoing guidance and support
distribution chain.
UNDERSTANDING YOUR INDUSTRY
ONLINE E-LEARNING
The IABM’s online e-learning platform offers high quality, interactive broadcast and media technology training at the click of a button. It provides companies of all types and sizes access to courses, delivered online, to ensure employees are equipped with the appropriate industry knowledge.
Broadcast and media production,
n Facilities and related businesses
the distribution chain
n All employees whose work requires an appreciation of the technology as
Module 2
Distribution, delivery and the
opposed to an in-depth understanding
business fundamentals
of it
Module 3
Products, systems and services
Module 4
Who’s who in the supply chain
Module 5
Traditional media and new media
Module 6
Emerging technologies and markets
Module 1
Delivery to the consumer
Module 2
Broadcasters‘ business
Module 3
Suppliers‘ business
Module 4
The future
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AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS
BROADCAST TECHNOLOGY WORKFLOWS THE FUNDAMENTALS
WHAT YOU WILL LEARN
WHAT YOU WILL LEARN
This course will give an understanding
This course gives an understanding of
of how audio and video signals, files and
workflows and integration and considers the
metadata are handled along the end to end
changes in the market from the convergence
broadcast chain from acquisition through
of today to the challenges of tomorrow.
production distribution and delivery.
It highlights that broadcasters and service
It also explains the technologies and
providers need different types of products and services than in the past, and explains
of audio and video data in a broadcast
what impact the need for automation will
environment and the main mechanisms
have on understanding customers’
by which baseband video and audio is
requirements.
transported to the home using different delivery platforms including satellite, terrestrial, cable, IPTV and streaming.
SYLLABUS AT A GLANCE Module 1
Broadcast systems
Module 2
Video technology
Module 3
Television standards & technology
Module 4
Audio technology
WHO IS IT FOR
Module 5
Video compression
n Engineers with a general electronics or IT
Module 6
Synchronisation, conversion and standards
Module 1
Introduction to workflows
Module 2
Introduction to converged technology
Module 3
Integration and workflow support
WHO IS IT FOR
Module 4
Metadata
n Anyone in the broadcast technology
Module 5
Media standards
Module 6
Asset management
Module 7
Planning and scheduling
Module 8
Acquisition
Module 9
Ingest
DURATION Two days
DURATION Two days
background who are unfamiliar with the specific requirements of broadcast and
IP and storage technology
Module 8
Transmission technology
media applications n Recent technology graduates starting a career in broadcast and media n Broadcast engineers and technicians
industry needing to understand the full breadth of broadcast workflows n Marketing, product managers and technical employees
Module 7
SYLLABUS AT A GLANCE
THE FNDAMENTALS
AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS
techniques used to manage the storage
Module 10 Post production Module 11 Delivery
requiring a refresher course in audio and video fundamentals
Module 12 Approaches to understanding requirements Module 13 The future
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9
UNDERSTANDING FILE FORMATS
COMPRESSION FUNDAMENTALS AND APPLICATIONS
WHAT YOU WILL LEARN
WHO IS IT FOR
This course is designed to provide a thorough
WHAT YOU WILL LEARN
n Engineers working with traditional broadcast
understanding of current video and audio
video and audio technology who wish to
file formats plus their associated metadata
crossover to file-based workflows
and workflows.
n Professionals already working with file-based
It will explain how file formats are used
technology who need to gain a wider and deeper
from production, through the broadcast
understanding of the subject
building block of AV environments enabling functionality that would just not be possible with uncompressed media. Preserving and optimizing the image quality
chain including QC and post-production
n Hardware and software manufacturers
in operational environments is vital for
and onto delivery and archive.
n Companies looking to adapt their business for
success and therefore an understanding of
It will examine how broadcast files have audio workflows together with the advantages gained through this transition. At the conclusion of the course the participants will have a thorough knowledge of all the common file formats that they are likely to encounter, their associated workflows and the standards bodies that recommend best working practices. The attendees will understand the current processes to create, transcode, monitor and
future file-based workflows n Bookings and production departments requiring the skills to move to file-based workflows n Broadcast scheduling, traffic and library departments
process.
DURATION Two days
essential. This course covers the core fundamentals and applications of compression and looks
n Digital Imaging Technicians (DITs) and other production professionals n Entry-level graduates looking to increase their
Module 1
Introduction and visual perception and images
Module 2
The components of compression
Module 3
Compression applications and typical bit-rates
Module 4
Transforms
technicians and operators unfamiliar with
Module 5
Intra-frame coding
the specifics of compression
Module 6
Inter-frame coding and motion estimation
Module 7
Application and effects of coding
Module 8
Audio compression
Module 9
Popular and new compression strategies
DURATION Two days
broadcast knowledge
SYLLABUS AT A GLANCE
WHO IS IT FOR n Broadcast and media engineers /
Module 1
The fundamentals
Module 2
File-based workflows in broadcast
Module 3
Metadata
Module 4
Video file formats
Module 5
Audio file formats
Module 6
Other file formats
Module 7
Framework for interoperability of media services (FIMS)
Module 8
The DPP and other standards bodies and workflow schemes
SYLLABUS AT A GLANCE
at compression in practice.
n Production companies
practically and efficiently with the knowledge and confidence gained through this learning
the fundamentals of video compression is
n Recent technology graduates starting a career in broadcast and media n Engineers and technicians requiring a refresher course in compression fundamentals
COMPRESSION FUNDAMENTALS AND APPLICATIONS
UNDERSTANDING FILE FORMATS
replaced traditional tape-based video
deliver files and be able to use them
10
Compression has become a fundamental
Module 10 Compression in practice – case studies
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NETWORK ESSENTIALS FOR BROADCAST ENGINEERS
ADVANCED NETWORKS FOR BROADCAST ENGINEERS
WHAT YOU WILL LEARN
WHO IS IT FOR
This course builds on the content covered in the
The broadcast and media production world
n Broadcast and media engineers/technicians and
is rapidly transitioning from a bespoke
operators unfamiliar with the specifics of
environment with dedicated interconnections
IT/network environments
between specific to function hardware, to general purpose hardware, bespoke software and network interconnects based upon Internet Protocol (IP). A similar transition has taken place in the
This course covers the core fundamentals representing the network infrastructure for interconnections in a file-based or streaming environment and will also cover the underlying communication infrastructure
Two days
Delegates should have attended the ‘Network
involved in streaming video across IP networks.
Essentials for Broadcast Engineers’ course or have
Delegates will build practical networks to deliver unicast video streams across routed and
the equivalent knowledge and experience.
WHO IS IT FOR
switched networks. The resilience of the network
requirements for broadcast and media
to deliver video streams at layer 2 (spanning tree /
applications
rapid spanning tree) will be compared and
and operators requiring a deeper
contrasted practically with the failover of routing
understanding of streaming video over
protocols at layer 3 (OSPF routing protocol). Cisco
IP networks
n Recent technology graduates starting a career in broadcast and media
Layer 3 switches will be used for interconnecting n Engineers and technicians requiring a refresher course in IT and network fundamentals A working knowledge in one or more of IT, electronics or media technology with a recognised technology related academic qualification is required for this course.
and practical media applications.
DURATION
course and looks in more detail at the protocols
environments but unfamiliar with the specific
servers become the norm and content is increasingly consumed through the internet.
PREREQUISITES
Module 1
Module 1 network theory
Module 2
Ethernet and LAN/WAN technologies
Module 3
IP and the network layer
n Engineers/technicians requiring who are
networks and only the commands required to
familiar with IT and need a deeper
achieve this will be covered on the course.
understanding of streaming video over
Delivery of unicast video will be via RTSP/RTP/UDP and also ‘over the top’ TV using HTTP/TCP. The
IP networks n Recent technology graduates starting a career
Wireshark protocol analyser will be used to decode
in broadcast and media who have a basic
these protocols for a deeper understanding of how
understanding of the TCP/IP protocol stack
they work and also for troubleshooting purposes.
SYLLABUS AT A GLANCE
n Broadcast and media engineers/technicians
ADVANCED NETWORKS
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS
distribution and playout environment as
n Engineers/technicians who are familiar with IT
Network Essentials for Broadcast Engineers
n Engineers and technicians requiring a
The ability of TCP and UDP to deal with packet loss
refresher course in streaming video over IP
and delay will also be considered theoretically and
networks.
tested practically using the networks built during the course and open source video software for delivery of the unicast streams. This is a ‘hands on’ course designed to give the
SYLLABUS AT A GLANCE Module 1
Network protocols used in broadcast networks
delegate confidence in working practically with Module 4
TCP and the tansport layer
Module 5
Broadcast network applications
Module 6
Broadcast network infrastructure
Module 7
Network security
Module 4
Network diagnostics
Module 8
Case studies and examples
Module 5
Streaming and on-demand media
streaming video over IP networks.
DURATION
Module 2
Switch, port and VLAN configuration
Module 3
IP routing, inter VLAN routing and resilience at layer 2 and layer 3
Two days
delivery
12
13
VIDEO SYSTEMS AND APPLICATIONS
SATELLITE BROADCAST FUNDAMENTALS OF BROADCASTING OVER SATELLITE
WHAT YOU WILL LEARN
WHO IS IT FOR
WHAT YOU WILL LEARN
WHO IS IT FOR
The new ‘Video Systems and Applications’ course is
n Production staff who want to gain a current
This course will give an understanding of
n Engineers with a general electronics or IT
an up-to-date examination of the rapidly changing
understanding of the processes involved for their
how a compressed digital television signal is
background who are unfamiliar with the specific
technology and workflows of current programing –
content through to delivery
handled through various processes
requirements of satellite broadcast
from production through to delivery. It provides the next step to the current IABM course, ‘Broadcast Technology Workflows – The Fundamentals’. This course will look at current topics from a range of
n Operations personnel needing to understand the changing workflows of the program chain to emission n Engineers, technicians and IT experts looking to increase their knowledge of current systems and workflows n Recent technology graduates who intend to enter the broadcast and video media industries
production, operations, technical support, engineering and IT. From a business perspective, we look at the different models for state, public and commercial broadcasting.
SYLLABUS AT A GLANCE Module 1
Overview of broadcast business models
business - news, sport etc. – can utilize the company’s
characteristics and standard specifications used to ensure successful transmission. It explains the technology used and theory behind it and looks at the environment, both
Broadcast workflow components
It includes building systems, locating
Module 3
The antenna system
Module 4
The satellite
Module 5
The downlink chain
Module 6
The IRD
Module 7
Modulation (DVB-2, DVB-S2,
Module 6
Interoperability and interconnectivity. A PI concepts in ‘service-orientated architecture’ and the ‘enterprise service bus’
based delivery standards? How do we deliver content for ‘emission’ (broadcast transmission & OTT/VOD Module 7
satellites and carrying out live transmissions.
DURATION Two days
extensions)
Databases - their function, access and inter-connectivity
Module 8
video, audio and metadata? What are the new
quicker and more widely from separate systems? How do we send video and audio over an IT network? How is program delivery made to multiple platforms?
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Satellite transmission overview
Module 3
current and new workflows. What are the new file-
database and how can we access the media both
Module 1
The uplink chain
Quality control and delivery
From engineering and IT viewpoints, what is a MAM
SYLLABUS AT A GLANCE Module 2
Module 5
standards for ‘4K’ video and audio?
a refresher course in satellite fundamentals
looking at the space segment, the
satellites as a transmission medium.
From an operational and technical view we examine
Where in the workflow do we examine this file-based
n Broadcast engineers and technicians who require
Overview of broadcast workflows
File-based workflow principles
delivery)? What type of quality control do we use?
of the associated hardware, as well as
broadcast and media
Module 2
Module 4
media for both quick access and revenue generation?
examines the signal path and parameters
n Recent technology graduates starting a career in
technical and physical involved in using
How can we connect separate and disparate media asset management databases so different areas of the
It breaks down the ground segment and
Module 8
SATELLITE BROADCAST
VIDEO SYSTEMS AND APPLICATIONS
perspectives and is intended for media professionals in
involved in transmission via satellite.
New technology - 4K/8K TV standards. multi-platform delivery, video over IP, high dynamic range and high frame rates, and more
real
Principles of link budgets
A working knowledge in one or more of IT, electronics or media technology with a recognised technology related academic qualification is required for this course.
com Broadcast 15
TECHNOLOGY PRODUCT FINANCE
BASEBAND DIGITAL VIDEO SD & HD-SDI Test & Measurements
WHAT YOU WILL LEARN
WHO IS IT FOR
WHAT YOU WILL LEARN
This course will give an understanding of
n Engineers and technicians with broadcast
This course introduces fundamentally
how video, audio and data components are
experience who deal with transmission and need to
important finance issues to employees who
structured within the television signal and
enhance their knowledge of baseband video
probably haven’t, but should have, realized the
how to measure for any errors or conditions
n Recent technology graduates and delegates who
that compromise the integrity of the signal.
have completed the A/V Fundamentals course
It examines the specifications of all of the components carried within the digital
n Broadcast engineers and technicians who require a refresher course in television test & measurement
impact of their roles on their organization’s profitability. It tackles the underlying product and service economics and embraces cost to develop, cost to deploy and cost to maintain while providing an introduction to finance and
components are processed at various stages through the transmission chain. This course promotes a professional level of
SYLLABUS AT A GLANCE Module 1
Digital video formats & standards
Module 2
Channel formatting & timing
analysis using current test & measurement equipment for practical monitoring and fault finding in real world scenarios.
DURATION
Module 3
VBI and ancillary data
Module 4
Audio standards and structure
Module 5
The interface specification
Module 6
Common problems
Module 7
Tools for testing
Module 8
Types of data and carriage
Two days
accounting. The emphasis throughout is on product lifecycle costs.
SYLLABUS AT A GLANCE Module 1
Broadcast supply chain
Module 2
Fundamentals of business finance
Module 3
Measuring firm performance
Module 4
Management accounting and decision making
Module 5
Inventory management
Module 6
Investment appraisal and project management
n Marketing team members
Module 7
Budgeting and variance analysis
n Product managers
Module 8
The customer interface
DURATION Two days
WHO IS IT FOR n Employees in broadcasting organizations,
TECHNOLOGY PRODUCT FINANCE
BASEBAND DIGITAL VIDEO
television signal including audio, ancilliary and signalling data, and how these
their technology suppliers, postproduction, facilities and related businesses
n Finance
real
com Broadcast
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SOFT SKILLS:
SOFT SKILLS:
COACH
ENCHANT
Transform performance, coach others to be all they can be.
Create customer service that exceeds expectations and creates loyalty for your brand and your business.
WHAT YOU WILL LEARN This course will enhance your ability to draw
WHAT YOU WILL LEARN
out the significant potential of others. Through having eloquent conversations you
This course will help you to define your
will shift awareness, build confidence and
proposition, map your customer journey and
transform capability. You will understand the
pin the critical touch points. The outcome? Positive retention of engaged and motivated
how to support people to create the outcomes they want, through asking the right questions.
staff who have the confidence to enchant your
YOU WILL EXPLORE HOW TO:
customers, ensuring that they spend more
n Tune into your creativity and inspire others to do
and keep coming back.
the same
DURATION One day
n Have real conversations by building report and being authentic n Surface what is true, and know what is really
DURATION One day
WHO IS IT FOR
n Trust your intuition
WHO IS IT FOR
n Anyone who would like to explore
n Create structures, apply tools and use techniques
n Anyone in a customer facing role who
n Particularly suited to those with line management responsibility
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that focus on realising the end result n Utilize the power of choice to create the best outcome for you and others
n Know what differentiates your brand so that you can own the proposition n Consistently engage at every touch point by
important
coaching and the impact it can have
EXPLORE HOW TO:
SOFT SKILLS: ENCHANT
SOFT SKILLS: COACH
importance of creating the ‘end result’ and
needs to understand and deliver a proposition, particularly in challenging circumstances
mapping the customer journey n Increase revenue by getting customers to spend more n Build morale by keeping staff because they love what they do n Create a culture of continuous improvement
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SOFT SKILLS:
SOFT SKILLS:
INFLUENCE
LEAD
Move hearts and minds to where you want them to be…effortlessly.
The fundamentals of leading a team for the first time, with confidence.
WHAT YOU WILL LEARN ‘Influence’ will change your perception of
WHAT YOU WILL LEARN ‘Lead’ is designed to give you the skills you need as you take on people management for
of tools and theories that will open up a
the first time. Using the latest accelerated
whole new world to you, a world where you
learning techniques, we will introduce you to
have the ability to move the hearts and minds
tools and principles which will support you in
of others, to a point where it becomes second
your new role, ensuring that you TAKE THE
nature.
LEAD.
EXPLORE HOW TO: WHO IS IT FOR
n Understand the psychology of human behavior
n Everyone! Influencing with skill is
n Tune into the thoughts and feelings of others
relevant to everyone, irrespective of the level of experience
instantaneously
One day
DURATION
n Confidently move from peer to leader
One day
n Set direction, assign roles and responsibilities and set expectations
n Create a genuine connection with ANYONE n Understand the highest context by chunking up
DURATION
EXPLORE HOW TO:
and use it to position yourself effectively n Understand and apply the six fundamental principles of influence
WHO IS IT FOR n Those who are taking a management role for the first time, or are relatively new to leading a team n Anyone who is likely to move into a management role in the near future
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SOFT SKILLS: LEAD
SOFT SKILLS: INFLUENCE
what’s possible. Using accelerated learning principles, you will be introduced to a range
n Nurture talent by supporting and maximizing the skills of your team n Be effective: build your 100 day plan and prioritize what needs to be done n Map your stakeholders, identify who is important and why n Motivate and inspire your team to get results
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SOFT SKILLS:
SOFT SKILLS:
PERFORM
PRESENCE
Performance manage with ease, to create the conditions for people to be the best they can be.
Be present, have presence and present with brilliance! Most of all, be the best version of yourself.
WHAT YOU WILL LEARN
WHAT YOU WILL LEARN This course is designed to dramatically shift
skills to performance manage your team
your awareness, capability and confidence in
effectively. Using accelerated learning
presenting. Using the latest accelerated
techniques you will learn how to set
learning techniques, combined with
objectives, adapt your style and respond
awareness tools, in-time feedback, coaching
effectively in any performance scenario.
EXPLORE HOW TO:
and expert modeling, you will achieve your end result from any presentation.
n Define the purpose of the work you do by aligning
DURATION One day
it with the organization’s strategy and context n Set objectives that prioritize clear success criteria, follow process and communicate outcomes clearly
WHO IS IT FOR n Anyone with line management responsibility n Particularly suited to those who are new to performance management n Suited to those who are facing current or potential performance management
n Have gravity: own the room, lead the moment,
DURATION One day
n Evaluate, measure and feedback to positively impact performance n Address performance issues honestly
EXPLORE HOW TO: shift the way people think and feel n Create impact: use body language, words and intonation to connect with your audience n Be enchanting: tell stories which capture
WHO IS IT FOR n Everyone, irrespective of your background and experience n Whether you present regularly or just wish to have more presence in meetings, this is the course for you
SOFT SKILLS: PRESENCE
SOFT SKILLS: PERFORM
This course is designed to give you the
people’s imagination n Be eloquent: connect abstract concepts and ideas to business communication n Be remembered: use memory-embedding skills so no one EVER forgets n Be efficient: create powerful documents and presentations in far less time
issues
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SOFT SKILLS:
SOFT SKILLS:
SELL
STRATEGY
Create opportunities, build trust, drive sales and get the YES you are looking for.
Set direction, align targets and engage employees.
WHAT YOU WILL LEARN This program will define the contribution
This course will give you the skills to win the
strategy can make to ensuring that your
hearts and minds of your customers. Through
vision, direction and targets optimize your
accelerated learning principles, you will be
chance for success. Strategy is many things:
able to lead natural, eloquent conversations
having methods for dealing with an uncertain
that get your customer to buy now and
future, being flexible in the face of new
tomorrow.
DURATION One day
opportunities, knowing how to innovate
EXPLORE HOW TO: n Understand your customer – do your research, know what they really want
quickly, and using frameworks and tools to win hearts and minds. STRATEGY will help you to explore this, and establish what the
n Whether selling forms a large or a small part of your role, this is the course for you n No previous sales experience is necessary
n Be a strategic thinker – improve the way you think about strategic issues
future could look like. n Define success by planning your end result
WHO IS IT FOR
EXPLORE HOW TO:
n Lead the conversation and be professional, credible and memorable
n Create a strategic plan – learn the four stages of
DURATION One day
n Deliver your proposition in a way that is clear, coherent and compelling n Adapt your style to respond to different people whilst being authentic
WHO IS IT FOR n Senior staff who are involved in setting business or departmental strategy
n Handle challenge by dealing with difficult questions eloquently
n Those who wish to understand and contribute to aligning targets, setting
creating a plan n Be innovative – create new options while building
SOFT SKILLS: STRATEGY
SOFT SKILLS: SELL
WHAT YOU WILL LEARN
on past success n Align employees – ensure your organization and people are on board n Use frameworks to support the process – break down and prioritise tasks to make them easy n Build strategy into day-to-day activity – ensure the strategy ‘lives’ in the business, guiding all action
direction and engaging employees
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ON-SITE COURSES
We recognize that it’s not always possible to afford the time to send employees on a course away from the office. To combat this dilemma, our classroom courses can be delivered at a location of your choice – including your own work premises. This can provide a great solution for organizations that have multiple employees to train, saving both time and money on travel and accommodation.
BENEFITS OF ATTENDANCE
DON’T JUST TAKE OUR WORD FOR IT “As part of dB Broadcast’s staff development program we chose the IABM to deliver an in-house Workflow Fundamentals course. The IABM were
n PowerPoint slides of the
course content n Access to electronic course
notes after the course has been attended
chosen on the basis of their excellent reputation in the industry, the courses technical content, its relevance to us and the cost effectiveness of providing the training
n Certificate of attendance
n Access to our learning management
system n Opportunity to network with industry
colleagues and peers n Refreshments and lunch are
provided on all classroom courses
for 10 of our engineering staff and two of our sales staff in-house. This saved associated travelling and hotel costs and minimized the amount of time out of the of-
HOW TO BOOK
Classroom
n By post or fax using the booking form
Classroom courses offer highly intensive
n ONLINE at www.theiabm.org
on specific areas of the syllabus that are
training. This approach means time away
n Phone +44 (0)1684 450030
pertinent to your employees.
from the workplace is limited and costs are
completely redesigned to suit an individual organization, our trainers can concentrate
So, let us come to you at a time that’s convenient and tailor our courses to your business needs.
fice for a significant number of our staff.” Graham Pearl
Engineering Director, dB Broadcast Ltd.
manageable for employers. Delegates
Locations and venues
benefit from direct interaction with fellow
Our courses are delivered worldwide at
students and with our experienced trainers.
venues that have been picked for their ease of access, excellence of customer care and
Online
their first class teaching facilities.
BENEFITS OF ATTENDANCE
ON-SITE COURSES
STUDY OPTIONS
In addition, whilst the training cannot be
Online courses are delivered via the IABM Learning Management System and
Request further info
are suited to people who need to flex their
Please contact the IABM Training Academy
training with work and personal
team for more information on
commitments.
+44 (0)1684 450030 or by email info@theiabm.org
On-site If you have a number of employees that require training then we will come to you. We can deliver on-site training anywhere in the world.
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COURSE TERMS AND CONDITIONS
1. Wherever possible the IABM will negotiate with course venues to avoid any parking
7. Payment is due at the time of booking and in any case must be made in full prior to the
charges but this is not guaranteed. All rates
day preceding commencement of the course.
for courses exclude any delegate parking
Failure to pay may result in exclusion from
charge that may be levied by the venue.
the course.
CERTIFICATION
For information on how to achieve each of
THE IABM EDUCATIONAL FOUNDATION
the three levels please see the examination matrix below. Anyone can apply for Associate level, but there
The IABM Educational Foundation is a registered 2. For classroom courses all rates shown are
8. Cancellations up to 30 days prior to the
exclusive of VAT/Sales Tax which is
course will benefit from a refund less £25
chargeable based on the location of
administration charge.
classroom courses and falls under the VAT rules of that country regardless of origin of
9. Cancellations less than 30 days prior to the course will require payment in full 10. Substitutions may be made up to 4pm on the
3. For online courses all rates shown are
day preceding the course without penalty.
exclusive of VAT/Sales Tax which is chargeable based on the location of the delegate. 4. Members’ rates are only available for places booked for employees of IABM Member
11. The IABM reserves the right to cancel the
Training Academy Delivery Partner Concession and can demonstrate that entitlement. 5. All rates exclude residential accommodation. Delegates are responsible for booking their own residential accommodation. Where the IABM is able to secure any preferential rates for accommodation these will be advised at the time the booking is acknowledged. 6. Bookings must be made either by completing our booking form or via our website.
levels at Associate, Practitioner and Professional.
training requirements for the examinations and all examination syllabus’ are published on The Foundations website. For candidates who do
Within each level there are a range of examinations that count towards final certification.
not have relevant expertise in a particular subject area it is recommended that candidates
Currently The Foundation offers examinations in
attend a relevant vocational training course.
the following subjects:
The IABM Training Academy training courses
n Industry Understanding
are ideal preparation for the examinations.
circumstances the delegate fee will be
n Audio and Video
Examinations can be taken at the workplace
n Compression
or at home and are invigilated through a
n Networks
remote proctor system. You will need a
refunded. The IABM will pay no compensation. 12. The Euro, US Dollar and UK Sterling prices stated are fixed as at the time of booking. 13. Credit and debit card transactions will be
computer, browser, webcam and microphone.
n Workflows
All sessions are recorded and are subject to
n File Formats
identity and security verification and post
processed within 48 hours of receipt on a
examination audit.
secure server.
Prior learning may be taken into account and
14. Cheques will be accepted in Euros, US Dollars payable to “IABM”. 15. If you would like to make a bank transfer payment in either Euros, US Dollars or UK Sterling, please contact Lucinda Meek on +44 (0)1684 450030 or email
other recognized qualifications can count
Certification Scheme Structure ʹ Exam/Credits Matrix Issue 5.0 22/04/2014 2 / /
and UK Sterling. Please make cheques
lucinda.meek@theiabm.org
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basis. It offers certification covering three different
Professional levels. There are no formal
course at any time without liability. In these
companies or where the delegate is entitled to take advantage of a recognized IABM
in broadcasting and media technology on a global
either one or two years for the Practitioner and
Certified Broadcastt & Media Technology Min 30 credits required * (P1 plus any another P or T credits) CertBMTprac 1 yr occupational service requirement Employer endorsement required or exemption
CERTIFICATION
COURSE TERMS AND CONDITIONS
booking or delegate.
charity committed to advancing engineering skills
is an occupational service requirement of
Industry Understanding Pt. A1 10 credits
Workflows Pt. P1 10 credits
Certified Broadcast & Medi dia Technology Min 10 credits required * (P1 or A1) CertBMTassoc No occupational service requirement No employer endorsement required
Notes: = Exemptions may be possible through Recognition of Prior Learning with relevant alternative qualification(s) = Part P1 is mandatory for Practitioner Certification, Part T1 is mandatory for Professional Certification For Practitioner and Professional Certifications credits must be attained within a maximum five year period Certification lasts for five years but may be updated by re-Ce Certification or through the related Continuing Professional Development Scheme For further information and for full terms and conditions see www.iabmfoundation.org
is considered on a case by case basis. renewed through our continued professional
Compression Pt. P3 15 credits
Networks Pt. T2 10 credits
examinations are mandatory. Each application Certification lasts for five years and can be
File Formats Pt. P2 10 credits
Audio & Video Pt. T1 15 credits
towards the final certification although certain
Certified Broadcast & Medi dia Technology
Min 40 credits required * (T1 plus any other P or T credits) CertBMTprof 2 yr occupational service requirement Employer endorsement required or exemption
development scheme. For more information about certification please see The Foundation website:
© IABM Educational Foundation 2014
www.iabmfoundation.org
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COURSE BOOKING FORM COURSE DETAILS Course Name Course Dates
DELEGATES Name
Job title
Email Name
Job title
Email Total Fees VAT Total
Live as if you were
CUSTOMER DETAILS COURSE BOOKING FORM
Your Name
to die tomorrow. Job title
Learn as if you were
Company
to live forever.
Address
Gandhi Tel
Fax
METHOD OF PAYMENT (tick box) Enclosed is a cheque for the total cost of the order (payable to IABM) Please invoice (only available to IABM members). Our purchase order No.
(if applicable)
Please debit card No. Name on Card Valid from Please indicate card type
Issue No. Expiry date Security Code
Please sign to confirm you have read our terms & conditions (overleaf) and agree to adhere to them Name: Send completed form to: IABM Training Academy, 3 Bredon Court, Brockeridge Park, Twyning, Tewkesbury, Gloucestershire GL20 6FF, UK. Fax: +44 (0)1684 450024
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Discount code
IABM Training Academy IABM, 3 Bredon Court, Brockeridge Park, Twyning, Tewkesbury, Gloucestershire, GL20 6FF, United Kingdom. T: +44(0)1684 450030 E: info@theiabm.org W: www.theiabm.org