IAFOR Journal of Psychology & the Behavioral Sciences – Volume 8 – Issue 1

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IAFOR Journal of Psychology & the Behavioral Sciences

Volume 8 – Issue 1 – Spring 2022

Effects of Visual Metaphors on Enhancing the Power of Advertisements Brian J. Birdsell Hirosaki University, Japan Natsuko Tatsuta Hirosaki University, Japan Hiroaki Nakamura Nagoya University of Economics, Japan

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