ACERP2023 Pre-Recorded Virtual Presentations

Business and Management Ethics

67063 | Mechanisms and Ethics of Sustainable Exchange: Interaction and Sympathy in Relationship Marketing

Yohei Iwanaga, Kyushu Sangyo University, Japan

Smith (1896) argued that societal virtues arise through the function of reputational sanctions as self-interested entities engage in repeated transactions. Relationship marketing research, on the other hand, examines sustained business relationships mediated by trust and commitment to the exchange partner. Modern consumers with freedom of choice engage in repeated transactions of general consumer goods without recourse to the coercive power of sanctions or authority. The nature of the actions and the subject matter of such transactions are likely to differ from Smith's assumptions. This study conducts a theoretical examination of the mechanism of interaction and trading entities in persistent exchange using a model that elaborates on social exchange theory (Blau, 1964). Economic exchange is an equivalent exchange with no imbalance between trading entities. In other words, there is no opportunity for persistence. However, the seller considers the consumer's act of selecting a specific product from the myriad choices on the market to be the source of the provision of reward. From the response to this conferral, an incidental social exchange is triggered, and unspecified obligations of return alternate between the transacting entities. A social bond of trust and mutual attachment can be formed by sustaining a voluntary, non-coercive exchange relationship between entities. Consumers who repeatedly purchase within this relationship are not simply engaging in self-interested homoeconomicus, but may be subjects with sympathy as described by Sen (1977) since they consider the welfare of the seller their own well-being.

Ethics - Ethics in Education

67656 | Ethics and Cultures’ Reflections in TEFL Learners in the Globalization Era

Thi Phuong Lan Nguyen, The University of Newcastle, Australia

This study is to explore answers to the questions, ‘Can Cultures be Separated from Ethics in Education?’ And ‘What should educators do to ensure the connection of these important elements in teaching contexts in the globalisation era?’ The questions were raised when I conducted courses of Master’s in Education where students from different countries and cultures studying online. They brought their different cultures as well as behaviours to online sessions, where ethics were not always followed. Some colleagues thought that was because of the cultures, but others, including me, believed this was a story of ethics in education. A survey, individual and group interviews with 30 Australian and international students in different courses were conducted. The educational policy documents were also collected and analysed in order to obtain a deeper and more reliable results. The initial findings show that most of students coming from Western cultures followed their ethics more strictly than those from the Eastern cultures, while the latter prefer acting based on their first cultures and more likely to ignore or less consider to the ethics. This challenges lecturers and requires them to be interculturally proficient. Recommendations have been made so that educators can take advantages from these students’ perspectives and persuade students to connect this both important determinant of the learners. The study is meaningful to those who are working in multi-cultural teaching contexts and students themselves. It is also helpful to managers and programmers to set up rules of ethics and cultures for all education stakeholders.

Ethics – Ethics/Law/and Justice

69045 | Group-Contextualized Identity Politics and Trolley Dilemma

Dachao Sun, University of Pennsylvania, United States

The sequel anime Naruto: Shippuden (debuted 2007) continues to gain worldwide popularity since the early 2000s; it built upon the model of a fictional multinational configuration in a surreal, semi-modern world with a central focus on the Land of Fire or “Hidden Leaf Village”, and included a rich context of characters, romantic, and political tragedies which are threaded into a bitter story of personal growth and revelation. This article explores the story of Itachi and Shisui Uchiha, two complex characters of the story who struggled severely with group politics and identity, but who brought significant philosophical messages to us the audience. We aim to provide an analysis on the tragic failure of Kotoamatsukami, a fictional jutsu (ninja technique) to control people’s minds, and the silent struggles of the two in the preindustrial animation setting. We also propose a suggested analysis and solution to the parallel trolley dilemma as a conclusion.

Ethics - Ethics and Science

68353 | TTV GUIDE TX Project: The Importance of Patient’s Values in Research

Janet Delgado, University of Granada, Spain

Alberto Molina-Pérez, IESA CSIC, Spain

Gonzalo Díaz-Cobacho, University of Granada, Spain

David Rodríguez-Arias, University of Granada, Spain acerp.iafor.org/acerp2023-virtual-presentations

In health research, the participation of patients is essential, as it can contribute to increasing the acceptability and accessibility of health services, as well as improving both the quality and relevance of research. Knowledge based on one's own experience with the disease, symptoms, therapy and the health system can complement scientific knowledge by providing broader perspectives and options, which are not always taken into account. Incorporating this knowledge is intended to increase the relevance of health research, since the perspective of patients can lead to the formulation of additional research priorities or new research topics or questions. In this presentation, the difficulties that ethics has had when it comes to being integrated into health research are analyzed. The case of the TTV GUIDE TX clinical trial is presented to analyze the contributions that the patients' perspective can make to scientific research, and finally, how the participation of patients can be integrated into scientific research is described.