What Is Email Marketing and How Is It Beneficial? Email marketing is a process in which a party (you, in this case) sends out a promotional message to a group of people (email list) to advertise, promote, or solicit sales for a product (your eBook, in this case) or a service that that party provides. All additional emails – including responses – that are sent to people on the email list are also part of the email marketing process. This is because the purpose of these responses is also to promote the product the sender is selling. The purpose of email marketing is to develop and maintain good relationships with potential customers. This will eventually lead to greater sales and better customer satisfaction. You will learn about what readers want from their books, allowing you to tailor your book to satisfy their wants.
To get the best out of email marketing, do a bit of a background check on your email list. Don’t send your promotional emails to random email addresses. Try to target people who speak English and will possibly consider reading your book. You are not helping yourself by sending your promotional email to people who don’t read or understand English. 85
