IAA - African Icons

I AM

ASHANTI

Vol 01 Issue 05 (Nov/Dec)

REDISCOVER AFRICA THROUGH US

AFRICAN ICONS a celebration of African success stories Dorcas Mutombo, Wesley Ruiters, Moorcroft, Travis Obeng-Casper, Temitope Uduak Betiku, Peggy Syd Tambwe, Zizipho Poswa & Manuyoo

Inbetween Inbetween a rock and a hard place tiny clusters for your fingers. Sterling silver ring

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Between a rock and a soft place Dug out the earth, worn between the softest of places. Sterling silver. made to order

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Cover girls Savannah My name is Savannah Leah Reynolds, a 22-year-old Bachelor of Laws student at the University of the Western Cape. I was born and raised in Cape Town, South Africa. Aside from my studies I run a small business, which focuses on personalised gifts and confectionery. I would describe myself as ambitious and creative, with a positive outlook on life.

Cecilia I'm Jia Si Liu (AKA Cecilia). I am of Chinese origin, but am proud to call South Africa my home. I am currently a freelance graphic designer and entrepreneur in search of any exciting opportunities in the creative industry.

ON THE COVER

Models Savannah Reynolds & Cecilia Jia Si Liu Outfits Designer Emelia Dorcas & Wesley Ruiters Photographer Ngoie Dianda Franck Retoucher Kwaku Twamusi Britwum Creative Direction Nicholah Opoku Moyo Production Team Linda Matsolo, Asmeeta Chavda, Anosh Chetty, Wilma Moorcroft Make-up Peggy Syd Tambwe Jewellery Tshepiso Jewellery Handbags Matsidiso SA Location Protea Hotel by Marriott Mosselbay, Western Cape SA

A NOTE FROM THE

Creative director When I conceived the idea of starting a publication in December 2019, it was due to an all-consuming need to set the record straight when it came to our beautiful continent, Africa. For years as a continent, we have been subjected to a false narrative and I wanted to change that perception from a much more modern and relatable point of view.

Changing the narrative for me meant telling our stories authentically while encouraging people to rediscover Africa through us.

With the help of an immensely talented team, we have achieved this objective within the last four editorials we've published. Each editorial has illustrated growth all while disrupting the publication scene in Africa - and we are just getting started.

In this issue we celebrate African creatives that have continued to dominate their respective industries within our continent and beyond.

Despite the challenges they have each faced at some point in their careers one thing they have in common is their genuine desire to make a difference within Africa. They have each created a platform that has been a source of inspiration for other creatives who aspire to occupy the same spaces as they do.

As we close off another trying year since the pandemic, let us all aspire to be the change that we want to see. As individuals are amazing but as a collective, we are unstoppable. Together we are a tribe, together we are Ashanti.

I am proud to be African, I am Ashanti.

Cheers, Nicholah IAA Creative Director/ Managing Editor

Editor-in-Chief Creative Director / Managing Editor Assitant Editor Business Development Director Art/layout Director Graphic Designer Social Media Manager Public Relations Production Manager Fashion Content Theme Content Make-up Artist Photographer Image Retoucher Models

Liz Chimani Nicholah Opoku Moyo Yaw Khumalo Alex Kaori Nicholah Opoku Moyo Asmeeta Chavda Uhuru Plaatjies Linda Matsolo Anosh Chetty Amo Modise Relebogile Malaza Peggy Syd Tambwe Ngoie Dianda Franck Kwaku Twamusi Britwum Savannah Reynolds, Cecilia Jia Si Liu, Josephine Salumu, Claudia Kawal na Mtombw

Special thanks Shoot Location by Protea Hotel by Marriott Mosselbay, Cape Saint Blaize Artisanal Distillery Jewellery supplied by Tshepiso Jewellery Handbags/Arm Candy supplied by Matsidiso SA

© 2021 I Am Ashanti. All rights reserved. | The material in this editorial magazine may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of I Am Ashanti is strictly banned and may, in some instances, constitute a criminal violation as an act of copyright infringement. | I Am Ashanti employees, contributors, and their families are not permitted to participate in any competitions, however they are permitted to subscribe to the magazine.

HALLS of IVY

Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome.

CONTENTS

34

68

52

20 - EDITORIAL PICK – SHEPHERD STORE This editorial's must-try is Shepherd Store. This luxury linen bedding gives you one more reason to love your sleep.

28 - “ISKAASHATO MA KUFTO”

BY RELEBOGILE MALAZA A critical exploration of the reciprocity of opportunities and their uplifting potential within communities.

34 - TRAVIS OBENG-CASPER GHANIAN FASHION DESIGNER BIOGRAPHY An ambitious fashion designer expresses his life story through his Afro-Minimalistic ensembles.

124

52 - FASHION INTERVIEW OF NIGERIAN STYLIST TEMITOPE UDUAK BETIKU This vivacious and unapologetically exceptional celebrity stylist shares her unconventional road to success.

60 - THE ULTIMATE GUIDE TO SUSTAINABLE FASHION BY AMO MODISE Shocking revelations and quirky tips on sustainable fashion done right.

68 - COLLABORATION IMPRINT X WESLEY AND DORCAS Two fashion students' journey towards creating the ultimate pieces for the renowned South African Fashion Design house: Imprint.

134

92

108

92 - CAPE SAINT BLAIZE ARTISANAL GIN DISTILLERY

114 - MANUYOO - LESS AID, MORE TRADE

Discover the botanical gin selection foraged from a diverse terrain across Africa's southern coast.

A radical startup's chase towards a new approach to economic relations between Africa and Europe.

102 - BEAUTY - GET THE MAKEUP LOOK Our makeup artist Syd guides us on achieving her favourite looks from this editorial's shoot.

120 - INTERIOR DECOR PILGRIMAGE SPACE Meticulously curated authentic homeware pieces charged with creative tradition and sourced responsibly in India and Indonesia.

108 - A TRIBUTE TO SYD CHEERS TO PURSUING A NEW ADVENTURE IN THE DRC Saying "see you soon" to I Am Ashanti's pioneering makeup artist; she's part of the family that makes us who we are today.

124 - ARTIST FEATURE ZIZIPHO POSWA Meet the Cape Town-based ceramic artist creating majestic, hand-coiled sculptures charged with declarations of African womanhood.

20

134 - TRAVEL FEATURE PROTEA HOTEL BY MARRIOTT MOSSEL BAY A uniquely positioned Hotel with unmatched north-facing sea views exclusive to the South African region of Mossel Bay. 146 - DID YOU KNOW SEGMENT - AFRICA'S FINEST COFFEE Tantalise your taste buds with the rich aromatic flavours of African coffee from the diverse origins of Tanzania, Ethiopia, Kenya and Uganda.

HALL of IVY adidas x IVY PARK’s signature vibrant color palette takes centerstage in this collection. Glen plaids, houndstooth patterns, and structural tailoring are reimagined through the power of fierce individuality.

Our Editorial Pick Shepherd Store Shepherd Store has embarked on a mission to show their love for our earth by creating bedding that is both environmentally friendly and luxurious. The linen is constructed from biodegradable materials, so you can honestly rest easy knowing you’re helping the environment.

So what is it?

100% heavenly pure linen bedding.

What does it do?

Shepherd will entice you into a peaceful meadow. A peaceful haven with soft meadows of green grass, azure skies filled with birds, and soothing breezes that will lull you to sleep.

Why we love it...

Shepherd is a 100 percent pure linen collection made from the finest flax. It’s enzyme-washed to give it a wonderful, comfortable feel the instant it meets your skin, and the longer you sleep in it, the softer it gets. It’s light and airy in the summer, but cozy in the winter. .

Visit them at www.shepherd-store.com

Linen Duvet in Saffron Crafted from 100% linen flax, Shepherd’s duvet cover in saffron is extremely soft, while its mustard-yellow colour and enzyme-washed finish is sure to make a statement.

Editorial Pick

Made to order Their handcrafted luxury linen is made to order. Each piece is meticulously dyed and individually sewn to create the perfect linen bedding for you.

Iskaashato ma ufto “If people support each other they do not fall” - Somali Proverb

by Relebogile Malaza

We’re all looking for an opportunity that feels life-changing to us. Whether you’re an entrepreneur embarking on your next business idea, looking for a big break, a new job opportunity, a scholarship, or to climb up the career ladder. The absence of opportunity hinders most people’s lives; some may even feel that the pandemic has reduced the opportunities available, while others think that the pandemic has created more opportunities in different markets.

Therefore, my question to you is, what is an opportunity? Is it a place, luck, mindset, market gap, or just simple hard work?

“We’re all looking for an opportunity that feels life-changing to us.”

According to the Oxford dictionary, opportunity “is a time or set circumstances that make it possible to do something. A chance at success, employment or promotion.” My personal belief is that opportunity is not something you can wait for with your arms wide open, waiting for it to fall on your lap. The irony of the law of life is that the big chance that may seem life-changing to you could be where you are right now. It may not knock or ask you to come to sit at the table, but instead, you have to figure out how to capitalise on something that seems “invisible”.

Seems is a significant word in that sentence. When we’re trying to find our place in a room and receive a seat at the table waiting for an opportunity, our perspective can be clouded by what we lack rather

than what potential for great things is around us.

Hence why we’re here to remind you that you are your biggest asset and how you can become an asset in someone else’s life as well.

Opportunities are reciprocal; when we create opportunities for ourselves, we sow the seeds of potential for someone else. For example, if Multi-millionaire Peter Munga, the Founder of Equity Bank Limited, hadn’t taken the risk of starting his company with just KSh5,000 as starting capital. Equity Bank would not only cease to exist, but if he didn’t see that opportunity in the Kenyan market, he wouldn’t have changed his life and others. Today the company’s “philosophy is to transform the lives and livelihoods of people socially and economically by availing them modern, inclusive financial services that maximise their opportunities.” This serves as evidence that by seizing an opportunity, we create an environment for everyone to get a seat at the table.

We’re all after one common goal in a world where people live in different circumstances, some under the pressure of corrupt dictatorships, pessimistic mindset, lack of education, others living in indigence with a serious lack of opportunity to improve their situation. Thus, it is imperative to create opportunities for others when we do so for ourselves. By giving one person an opportunity, a voice at a table, we create the potential to uplift an entire underprivileged community. We provide so many people with a chance at a better life.

CULTURE

“The irony of the law of life is that the big chance that may seem life-changing to you could be where you are right now. ” Therefore, here are a few tips for creating opportunities for others.

Firstly, supporting other people who embark on their own respective career paths, even if it is not financially “word of mouth” or sharing their product/content, goes a long way. Secondly, share your knowledge. Thirdly, we often are reactionary people; we wait for someone to ask for help, although sometimes sharing and offering an opportunity they don’t see is genuinely what someone needs. Fourthly, give someone new a chance, two different people can complete the same tasks, but they will do so successfully in their unique ways.

Since opportunities are reciprocal, here are a few ways to create opportunities for yourself! Firstly, self-reflect and observe your surroundings. Invest in yourself; you are your biggest asset. Improve and acquire knowledge. Secondly, network! Surround yourself with the right people; you never know the impact someone could have on your life. Getting your name out there is potential for a new opportunity. Thirdly, don’t live within boundaries; the sky’s the limit; don’t limit yourself to your surroundings, resources or skill sets.

Find ways to achieve and do more. Fourthly, the opportunities you create don’t have to be mind-blowing. Sometimes something in the market already needs to be improved and refined, and that’s the gap you fulfil. A simple improvement is capable of disrupting an industry! You’ve got this; never give up! In the words of Bobby Unser, “success is where preparation and opportunity meet”.

A Celebr

of Afric

Succe

ation

can

ess stories African Icons

I AM ASHANTI // 34

FEATURE

TRAVIS OBENG-CASPER Creative Director Designer:

AJABENG

Travis Obeng-Casper is the Creative Director of AJABENG, a contemporary Ghanaian unisex brand that he started while still in fashion school in 2018. Travis is a self-styled and life-long student of design, inspired by his mother's diverse retro fashion sense and his deep interest in the world of design. Internships with companies like Ohemaa Ohene, Chiip O Neal, and Versace Collection have fueled his enthusiasm for fashion and personal development.

“One of the questions I constantly ask myself, especially when designing, is, "I like what I have sketched.

Are people going to like this?" - Travis

M

y ambition for fashion began at an early age, and my passion was nurtured by everyday inspiration from my late mother, Grace Mensah. My mum was very daring and confident; she was a go-getter and didn't care much about people's opinions of her. She was also very composed, hardworking and goal-oriented.

Her style was quite unconventional, but that's what she liked, and she was unapologetic about it.

I still have a picture of her wearing a baggy denim shirt with rolled-up sleeves.

Denim jeans held up by a chunky belt, gold accent jewellery. And a pair of retro oval sunglasses topped off with a gold detailed bellboy-esque hat.

Her love for fashion and how she pushed boundaries manifested a yearning in me to redefine and disrupt the fashion scene in Ghana. So at the age of 16, I dropped out of high school because I was eager to pursue fashion. Everything in my mind was just fashion, fashion, fashion, nothing else. Eventually, I went back to finish high school and even proceeded to university. I knew that I needed to invest in a strong foundation for my future in fashion to be bright.

Thankfully it paid off and brought me to be where I am today.

When I was 16, Chiip O Neal was an emerging designer on the scene. I knew I had a passion for

design and wanted to work and learn from someone like him. I approached him, and he took me to a few of his shoots and even allowed me to work with Ohemaa Ohene.

Unfortunately, my mother passed away around the same time, this was the turning point for me. I received a scholarship for fashion school, but it didn't align with what I wanted. I told the sponsors that I didn't think the school would help me.

I later moved to a different school, which was what I wanted. I continued to look up to Chipp O Neal and how he conducted himself. I even inherited his style to a certain extent, which can be seen through my style and approach. He is playful with his colours, textiles and I appreciated his creativity.

I'm grateful to him for introducing me to influential people in the fashion industry and shaping me into the designer I am today.

I am also a self-taught illustrator with a keen interest and a passion for designing. In 2018, I was afforded the unique opportunity to showcase at the Glitz Fashion Week—one of Ghana's biggest runway shows. Additionally, I was selected as part of the students' showcase at my universitys' graduation show. I wanted to show the world what I could do, given the platform, and that is how everything started. If you are passionate and have the skill for anything, everything goes smoothly. It's easy to end up feeding off other people's ideas, but it's authentic if it is coming from you.

“Her love for fashion and how she pushed boundaries manifested a yearning in me to redefine and disrupt the fashion scene in Ghana.” - Travis While I was at Radford University studying fashion, I also had the opportunity to intern at Versace—landing a Versace internship is every fashion student's dream. It can be slightly daunting, particularly at a house as big as Versace. When I started, my boss asked me to take over her role for a few days and manage the team, including providing instructions for the day and managing operations. I believe she was cultivating me to understand leadership. I also got to know how merchandising works. It shaped me a great deal. When I went back to school, I thought, "What is the school doing?". I feel like, as fashion students, there were several practical lessons that we didn't have at school.

in the given environment.

AJABENG is known for its neutral colours; however, recently, we introduced primary colours. The new colour palette we introduced was specific to the story's theme and inspired the collection. It was something we wanted to experiment with. We introduced purple and sky blue. The core colours would usually be neutral tones, so you'd think we would stay within that perimeter. However, you need to understand what AJABENG represents; it's a simple term that tells the African story. We use any colour that would represent that. The colours aren't too loud. As time goes, there will be further experimentation on that. It is not about myself or the brand but the people.

I founded AJABENG during my first year of studies at Radford University. If asked what my biggest fear was when I started my brand, I'd say I believe that fear is always there. One of the questions I constantly ask myself, especially when designing, is, "I like what I have sketched. Are people going to like this?" I try to think like the people who associate themselves with my brand. It's a consistent thought process of "are they going to appreciate it?". In my opinion, the music industry in Ghana is a big deal, but fashion, not so much. I am yet to see the same level of support for emerging Ghanian designers or creatives. You have to think about how you'll get to where you need to be, especially if you aren't within a dedicated scene. I am fortunate enough to have my brother and CEO work for the brand. Kwabi is the backbone of all things AJABENG. He manages it all; I just bring the creative ideas. Any creatives' greatest encounter is understanding how to succeed

Last year I applied for Arise Fashion Week. I was part of the top 8 designers selected for the Phase 2 collection of Anthology. Fortunately, Arise emailed to let me know I was chosen; however, I was required to produce an entirely new collection in 2 weeks — 20 to 30 pieces. I remember not sleeping for most of those two weeks. We would spend the night at the studio from time to time, but I had to work continuously. I didn't have any sketches for Anthology. It all came from my head, and I'd let the technical team design whatever they wanted. As production went on, I would assess it; then see which outfits I could utilise. We had to destroy about ten pieces that didn't meet the standard in the process. We eventually sent out 25 items. The same day I travelled was when we made the outfits and got the fabrics. We called in Stephen Tayo for the campaign, one of the best photographers in Africa. Although the campaign was stressful, it was all worth it.

M

y interpretation of Afro-Minimalism is African lifestyle and simply telling the story of where I come from. Fashion school curriculums tend to be predominately Eurocentric. The inspiration to pursue European fashion is almost inevitable for most fashion students. What led me to take on Afro-Minimalism is that I am Ghanaian and African; therefore, it made sense to tell my own story. That is where the Afro comes in. I am also a big fan of minimalism. I'm pretty reserved and introverted. My inner character influences most of what I do; hence, I chose this direction.

Minimalism does not include loud, over-the-top pieces. The combined design approach is inspired

by the African arts, culture and architecture. The Accra streetwear scene encompasses how our mothers and forefathers used to dress. There is vegetation and greenery in the northern region of Ghana, so I wanted to integrate this into the brand. Once you get to know AJABENG, you can pick out all these elements, especially from the type of colours I use when designing and the concepts and themes behind each collection.

A few countries in Africa have a minimalistic feeling like Kenya or Mali, while countries like Ghana have more print and variety; South African culture is also comprehensive and diverse. You can tell from the Afro-Romance

collection that it was inspired by the movie Atlantics (which is set in Senegal and inspired by Mati Diop); the tones are very muted.

I watched it multiple times, and that's why I named my collection Afro-Romance—It's a basic African youth love story. I captured this and went back to how our mother's dressed and made it more contemporary. This is why you find pops of colour in the collection, even though AJABENG usually focuses on neutral tones.

The blue hues represent the sea as there were many scenes at sea in the movie; I referenced this a lot. Everything I did was very intentional. Even some of the buttons were snap buttons that represent attachment and togetherness.

“There's so much pressure for designers to come out with their most incredible collection season after season.” - Travis

My design process usually takes a week to get one complete look done. I procrastinate a lot. I don't necessarily have a personalised design process; it depends on where I am and what I'm doing.

For example, I had all the sketches done with the Afro Romance collection. However, the challenge is that you need to go fabric hunting before even sketching because what you see at the market will influence what you are doing. You might want wool, and the market might not have it. Sometimes, I assess the fabric and see whether it's heavyweight

or lightweight, which influences my design process. I sometimes draw inspiration from the outfits in production and not from the sketches. I could look at sketches for direction, but once production commences, I don't go back to the sketches; I pick anything from what is there. Essentially, I tweak the same thing repeatedly.

There's so much pressure for designers to come out with their most incredible collection season after season. The advice I would give young designers just starting out is that the most important thing is to be you. You won't fulfil

your genuine passion if you aren't true to yourself. Keep in mind that there is always one person out there who will love and appreciate what you are doing. You don't need the whole world to love it.

AJABENG has not made many sales in Ghana, but we are from Ghana. Just be yourself. Even if you print your name on a T-shirt, someone out there will appreciate it and support you.

The upcoming projects are about to top our previous collections.

Watch this space and know that my next project will be huge.

AfroRomance Collection underscores AJABENG’s penchant for creative exploration while staying true to the brand’s core expert tailoring and minimalist design inspired by Africa The introduction of clasp buttons, a first for AJABENG and an intentional departure from the brand’s signature covered buttons is testament .

T

he AfroRomance Collection is a sequel to AJABENG’s debut full collection Anthology and seeks to further develop aesthetic themes first introduced by the former collection. It is a nostalgic ode to unfiltered romantic African love as intimately captured by the lenses of the continent’s most celebrated visual artists. Inspired by the work of Senegalese filmmaker Mati Diop and Ghanaian photographer James Barnor the collection attempts to capture the essence and blissfulness of young African love as masterfully as Diop does in her film Atlantic. To achieve this, the collection is set against the backdrop of the most popular of West African romantic settings the seaside, from which it draws its colour palette The collection’s delicate balance of sensuality and modesty is a nod to the young African women who have come to personify elegant sensuality.

Reglan Sleeve Crop Shirt

Pin Stipe

Polo Set

Beige Shirt & Pant Set

FEATURE

TEMITOPE UDUAK BETIKU Fashion stylist Founder:

GANG STYLING UDUAK is a sought-after hair and fashion stylist who dresses celebrities in couture gowns for red carpet events, magazine covers and photoshoots. She styles celebrities, models, and private clients seeking to attend various events in pieces that effortlessly make a statement.

Uduak reshapes public perceptions of fashion, beauty, hair, and current trends. Her undeniable expertise provides insight into the fashion world, including the behind-the-scenes moments of celebrities and private clients.

“...no matter how ugly or crazy you think your style is, do it. The world will adjust to your rhythm.” - Uduak

H

ow did you start, and what advice would you provide to aspiring stylists?

The crazy thing and absolute fact is that I needed to make money as a youngster who was trying to be independent. So I thought of ways to earn a living in Nigerian entertainment. I couldn't sing, acting was tedious for me, one way or the other, styling came to mind (for music videos in particular).

The advice I would always give aspiring stylists, which still rings in my head, is to do you, no matter how ugly or crazy you think your style is, just do it.

The world will adjust to your rhythm.

What advice would you provide to budding stylists without enough connections?

Keep putting your craft out there and improving it.

Don't stop creating. Trust me; people are watching.

The connections you think you need, need you more than you can imagine.

You're one of the industry's most influential stylists. What sets you above the rest in the stylist industry?

Wow! Powerful ke... That's strong-o. What makes me different? I have no idea, trust me. I'd say God's grace singled me out.

How did you start working with celebrities?

It's always referrals from either a friend or a director.

Your Instagram feed never disappoints, and your style approach is predominantly maximalist. What concept/ idea are you trying to convey through the "over-the-top" styling?

Yes, I always think over-the-top. Yes, simple can be classy, but I'd rather be on the go big or go home ship.

What others see as over-the-top, I interpret as a work of art.

What is your strategy for combining conventional, well-known African designers with trendy, upcoming designers?

There's no strategy for me here. I choose designers based on budget or because they can deliver what I want to create. If I need a corset dress for my client, I run to Nkadz, Somobysomo, Sewa. For a tulle dress, Olabisi and for high fashion editorial pieces: Weizdhurm. Music videos casts; Bellz, Yaba tailors,etc. So there's really no strategy; I make sure I place each designer (well known or upcoming) at an indispensable spot.

She is in charge of clothing celebrities, models, and clieto the fashion world, including

You're now in a position to assist emerging brands. How do you find them, and what do you look out for exactly?

I'm always on Instagram searching for fresh creatives that are ready to work and are passionate. I look out for differences and uniqueness; their craft doesn't have to be explosive but just captivating (LOL, explosive is good too, though). In a nutshell, someone who can create what seems impossible to achieve in Nigeria.

You've worked with some of Africa's most talented artists like Davido and Tiwa Savage, who come with their respective conceptualisation of how they creatively portray themselves. How do you meet them halfway without losing your personal styling philosophy?

Once I understand what they want, I just use that as a guide, infuse it with a touch of my way and tada!

Everyone loves it.

I AM ASHANTI // 56

Who are some of your favourite photographers Every icon has had a defining moment that has from your collaborations? catapulted their dreams; what is yours?

Spotlight Pi, Image Faculty, Felix Crown, Anny I can't pinpoint that moment. It still feels like a Robert, Lex Ash, Dara Banjo, Seye Kehinde, Tosin dream; one minute, I was in my house creating stuff Junaid. in my head, and the next thing, I was styling for big shots in the industry.

What has proven to be the most effective method of promoting your work?

Uhmmmmmmm, collaborations and Tik-Tok videos of me being me(crazy). People love to see what they are working with and want to know if they'd be able to relate to them. I think my personality draws the bucks.

How would you finish this statement; Doctors make the worst patients, fashion stylists make?

The style icons. LOL You have worked with several well-known artists, who is the one artist you would like to work with again and why?

Simi. I think there are still many things that can be achieved with her that she hasn't explored yet, fashion-wise.

What's next for Temitope?

Well, I could say I'm working on my own clothing line or a bunch of stuff to make me look focused and all.

But I haven't figured that out yet. I am still processing thoughts on what could take me further outside of What's your go-to style? styling. I guess you just have to watch this space to Tees, shorts and sneakers. To be honest, as simple as see what happens next. Great things, I assure you! it can be or walking half-naked, I wouldn't mind. LOL.

I AM ASHANTI // 57

Your all-time favourite styling moment?

This question had me scrolling through my IG to see which one, psst! I can't say, really, LOL. Every moment has been eventful and wonderful. To be fair, I would say the Simi 'Woman' music video. From accepting the job to creating the looks, and getting her to wear a bodysuit (hahahahaha! LOL)amaze balls! I had my way from beginning to end. It was a crazy, fun experience which I cherish the most, I think.

LIVING SUSTAINABLY The Ultimate Guide To Sustainable Fashion

S

by Amo Modise

ustainability. A term that has taken a few liberties over the past decade. The real question remains, what is sustainable fashion and do I practice it in any way?

It’s more than just thrifting or a tag that says “green” on the inside of your favourite sweater from your so-called “sustainably made” stores.

I AM ASHANTI // 60

It is the umbrella term that entails clothes produced and consumed in a way that can literally be sustained while protecting the environment and the people involved in production. I know you’re thinking, here she goes again with the umbrella terms but really, sustainability is more than just clothes that leave less of an environmental footprint. The core aim is structured to build a carbon-neutral fashion industry that practices equality, social justice, animal welfare and stays within the proximity of ecological integrity, of course.

Fast fashion is a highly exploitative business model for cheap, trendy clothing to mimic runway looks, transporting garments into high street stores at the speed of light to meet consumer demand. This

occurs through the mass production of clothing. As a result, child labour and worker exploitation cases pile up, which could be avoided if laws against such business practices are implemented. An immense amount of fashion houses produce clothing made from petroleum-based materials such as nylon, polyester, acrylic etc., which require significant energy consumption for production. Sustainable fashion would utilise biodegradable fabrics instead, meaning no pesticides, less energy, less water pollution and certainly no mistreatment of workers.

If you are quarter to flipping this page, hold on, this affects you too. Taking aim at matters that pertain to C02 emissions, reducing pollution and waste, ensuring that garment workers earn fair wages and enjoy ethical working conditions is definitely not a PR stunt. It is no secret that the effects of human activity on climate change have exacerbated the problem. The dystopia future generations are headed to should be the reason to get involved actively—immediately. Though a sporadic amount of detrimental damage is irreversible, we still have an opportunity to lessen the planet’s deterioration.

FASHION

“the dystopia future generations are headed to should be the reason to get involved actively—immediately.”

It begins with re-evaluating our purchasing habits and the way we consume clothes. Here is how we can be better at practising sustainability: • Thrift second-hand and vintage pieces and shop with online thrift stores such as Better Half, Grow Your Own Funk, A Thrift in Jozi and more.

• Invest in brands that are fashion sustainable.

Nothing beats supporting a designer/brand for the cause. Follow brands such as the Mohair Mill Shop, Me&B, The Changing Room etc.

• Oppose greenwashing. New term alert!

Greenwashing entails a brand falsely suggesting that it is eco-friendly to mislead consumers. Nobody likes a poser.

• Know your fabrics. Having “natural” in front of the fibre does not mean it is always sustainable. Organic cotton does not use harmful pesticides and utilizes less water than conventional cotton.

• Be more conscious of vegan fashion. Start looking into Mylo leather which originates from mycelium (roots of fungi). Vegan alternatives often hold synthetics that can also be harmful to the environment.

• Treat your clothes like they are your babies.

Lowering your environmental footprint may include not over-washing your clothes and repairing them as opposed to discarding them. This ultimately contributes towards reducing the clogging of landfills.

• Lastly, buy less and buy better.

I AM ASHANTI // 62

Moving forward, we hope you make the right choices with the given information. To sign off for the year, it was only suitable to provide you with a list of eco-conscious brands to look out for.

- Amo modise

I AM ASHANTI // 65

I AM ASHANTI // 66

FEATURE

DORCAS EMELIE MUTOMBO Creative Director Designer:

EMELIA D

This project turned out to be an exceptional one.

I remember sitting in the cafeteria on a specific Friday morning in June with Wesley drinking coffee and chatting while working on a project, when our Fashion Design lecturer walked in and informed us that we had to source our own clients by the following Monday. At first, I felt overwhelmed, even though it was a simple request. I remember asking God to give me a perfect client. An actual miracle happened that whole weekend; surprisingly, Imprint kept pop-

ping up in my dreams. I knew exactly who I wanted to work with on my client range by Sunday.

On Monday, the next day, I was so excited to inform my lecturer of my decision to work with Mzukisi Mbane which to my delight, she was equally impressed and excited. While searching for Mzukisi Mbane's details online and chatting to my friend Wes, we decided to both work with Imprint. I guess the rest is history.

I AM ASHANTI // 70

A week after contacting and confirming our interest to work with Mzukisi, we had the opportunity to meet and discuss our plans over a Zoom meeting with Mzukisi, who had just relocated to Johannesburg. Mzukisi explained what he'd like to see and gave us the freedom to explore by creating a narrative, designs, and prints.

After exchanging ideas with Wes, we decided he would create the masculine looks while I made the feminine looks (this is why I love working with Wes, we always have a great way of communicating). I continued to improve my designs, especially the menswear that I still dislike.

When it came to the production time (sewing and When Wes and I first started working on our prints, making samples), I thought this process would be we chose to take individual routes where we created easy until I realised I had not done ladieswear for two stories in one. I am not an abstract designer, so so long, and there were so many details to making I don't just come up with stuff; I usually work with a woman's pattern and garment that I had forgotshapes. This process took very long, and I was frusten. Now that Wes and I are Advanced Diploma trated because I could not come up with anything. I students, part of our coursework entails giving our even remember trying to get inspiration from a sudesigns to a seamstress. The lesson is to see if we per cool cloud I saw in Observatory when I was knit- can draw sketches, cut the pattern and explain it ting. I looked online for a textile that to someone else who can sew it represented the DRC, and that is exactly how we want it. Luckily we how I came across the Kuba Raffia had the brilliant Christine as our An actual miracle textile. I was honestly mind-blown seamstress, who completed all our happened that whole looks in a week. by the history of the Bakubas and their textile, where I drew my inspi- weekend; surprisingly, ration. Designing this collection had As soon as we finalised our looks, Imprint kept popping specific challenges. For two years, I we sent them over to the client had only spent my time developing up in my dreams. I for his final approval, and he abmen's wear, which prompted my solutely loved them! He even sent knew exactly who I need to explore ladieswear, which me a message on Instagram after wanted to work with coming across one of my Stories: "I was challenging to say the least.

Getting to the final looks was rather on my client range by can't wait to see, this is so exciting" tricky; I was stuck and frustrated (with lovestruck emojis).

Sunday. all the time. This doesn't mean the menswear was a breeze either; I A client range is a project where struggled more in this department. we as students are meant to find a client we can connect with and work on a collection I found myself planning things that resembled my for his brand. Something he can sell using his brand.

La SAPE Collection, which is certainly not okay for a So, the students play the in-house designer, and the new project. After working for a month, I met Mzuk- brand owner tells us what he wants, and we use that isi at his old studio in Woodstock at the end of July as a brief. Wesley and I came together and created to present him with our final designs and the print something for Imprint using our backgrounds as indirection while Wesley dialled in via video call. The spiration. I used the Kuba Raffia textile, an important meeting was insightful and provided more direction textile made by the Bakuba people traditionally woand clarity on perfecting our looks based on the cliven using raffia palm fibres for weddings or funerals. ents' likes and needs. I went back home afterwards This project was such a beautiful experience, and I and was happy to sit and talk to him and hear his am glad I shared it with Wes! It was such a joy and suggestions. Mzukisi offered clarity on our designs, a breeze to work with him. We never argued, and we directed us to the potential fabrics we could use, are both so happy with what we created, and our and told us where to print them. He was not afraid client is just as delighted. to communicate, share his knowledge, and share his sources, which was refreshing.

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Creative Direction by Nicholah Opoku Moyo Photographed by Ngoie Dianda Franck Retouched by Kwaku Twamusi Britwum Jewellery by Tshepiso Jewellery Handbags/Accessories Matsidiso SA Make-up slayed by Peggy “Syd” Tambwe Production Co-ordinator Linda Matsolo Production Assitants Anosh Chetty, Asmeeta Chavda, Wilma Moorcroft Models Cecilia Jia Si Liu, Savannah Reynolds Location provided and styled by Protea Hotel by Marriott Mosselbay & Cape Saint Blaize Distillery

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FEATURE

WESLEY RUITERS

Creative Director Designer:

WESLEY RUITERS

“I knew immediately it was an amazing opportunity. When the reality finally sank in, honestly, I was freaking out simply because my aesthetic is pretty simple in terms of colour and print compared to Imprint's designs and aesthetic. ”

“I had to ponder long and hard about the path I wanted to take with my client range. I knew that I had to get out of my comfort zone and produce beautiful patterns to succeed. ”

I

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was born and raised in Alexander Bay and later moved to Steinkopf in the Northern Cape. I have always loved fashion but watching my neighbour draw her fashion sketches only intensified my passion, and creating my own looks was important to me. I applied to study and make my dream a reality at Elizabeth Galloway Academy for Fashion, where I am currently pursuing my Advanced Diploma in my fourth year.

Working on a collection for a well-established fashion brand is a dream for any fashion student, so when we were offered the chance to work with Mzukisi Mbane, and his brand Imprint for our client range, Dorcas and I knew immediately it was an amazing opportunity. When the reality finally sank in, honestly, I was freaking out simply because my aesthetic is pretty simple in terms of colour and print compared to Imprint's designs and aesthetic, which challenged my creative process. I had to ponder long and hard about the path I wanted to take with my client range. I knew that I had to get out

of my comfort zone and produce beautiful patterns to succeed. After a while, I decided to merely draw and design for Imprint using essential aspects from their previous collections to combine my range and Imprints'. I also wanted people to comment on how well it resembled an Imprint design.

Once we had finalised the prints, we presented them to Mzukisi, who was quite helpful in deciding on the final aesthetic and polishing the designs. For my designs, I focused on leopard and zebra skins as my inspiration for my print: representing uniqueness and strength. Leopards are swift and elusive, possessing exceptional stealth and remarkable beauty.

A Zebra is a symbol of solidarity and cooperation that is balanced and individual.

To top it off, we were given another opportunity to shoot our garments for I Am Ashanti magazine, for which I am quite happy. This is a time in my life that I will never forget since it was full of wonders and potential.

Creative Direction by Nicholah Opoku Moyo Photographed by Ngoie Dianda Franck Retouched by Kwaku Twamusi Britwum Jewellery by Tshepiso Jewellery Handbags/Accessories Matsidiso SA Make-up slayed by Peggy “Syd” Tambwe Production Co-ordinator Linda Matsolo Production Assitants Anosh Chetty, Asmeeta Chavda, Wilma Moorcroft Models Josephine Salumu, Claudia Kawal na Mtombw Location provided and styled by Protea Hotel by Marriott Mosselbay & Cape Saint Blaize Distillery

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CAPE SAINT BLAIZE DISTILLERY Discover the botanical gin selection foraged from a diverse terrain across Africa's southern coast.

Through unique plant selection and skillful distillation, an artisanal distillery harnesses the real spirit of Eden. This is the ultimate homage to this one-ofa-kind area we call home. We acquire our inspiration and bring the natural link between people and plants together from this land on Africa's southern coast. Botanicals are hand-harvested from a diverse range of environments, including harsh coastlines, stunning alpine plateaus, dense ancient woodland, and distant semi-arid deserts.

created entirely of natural materials. Each bottle is handcrafted in Mossel Bay using traditional methods and natural components.

Mossel Bay's Cape Saint Blaize Artisanal Distillery is located at 1 Market Street. In the Old Post Tree square, near to the Cafe Gannet restaurant and the Bartolomeu Diaz Museum, and part of the larger Diaz Museum complex.

Why confine the craft of making a masterpiece to a Cape Saint Blaize Gin is made, bottled, and hand-la- few select individuals when you may produce your beled at the ancient Ochre Barn in Mossel Bay, own bottle of Cape Saint Blaize Gin? The gin masand is named and shaped after the lighthouse a terclass is an hour and a half of playing with flavour few kilometres from the distillery. Not only did we profiles, learning about the history of gin, and having choose our ingredients from the vast natural places a good time. At any given moment, a maximum of 12 surrounding us, but we also wanted to create a ves- people can be accommodated. sel that was inspired by our historic monuments and

Private gatherings and functions can also be arranged for the gin masterclass experience. Call us at +27 44 691 1885 or email us at eat@cafegannet.co.za for more information or to book your class.

Not for sale to persons under the age of 18

The

e essence of African

Beauty

African beauty is diverse; it can be portrayed through makeup, hair, personality, and a variety of other distinguishing characteristics. Let us embark on an enlightening trip to discover the actual essence of what defines Africa's style.

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BEAUTY

Get Savannah’s look Our talented makeup artist Syd gives us a step-by-step guide on how she achieved this stunning look and which products she used.

1. I primed her face with MAC PREP + PRIME FIX + 2. For her eyebrows I used the dark brown eyebrow pencil from GOSH Cosmetics 3. I primed her eyelids with the concealer from P.Louise Cosmetics in shade 003 4. I applied the L'Oréal Infallible 24h Foundation in shade 320 5. I set her face with the setting powder from Olay 6. To contour her face I used the MAC Mineralize Skinfinish 7. For her eyes I used the NYX Swear by it Palette.

8. I highlighted her cheekbones and nose with the MAC PREP + PRIME Highlighter in Light Boost 9. For her lips I used MAC Lip Pencil in Chestnut and NYX Liquid Suede Cream Lipstick in Kitten Heels 10. I applied the eyelashes from Eylure 11. For the finishing touches I sprayed her face with L'Oréal Infallible Setting Spray

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BEAUTY

Get Cecilia’s look

Our talented makeup artist Syd gives us a step-by-step guide on how she achieved this stunning look and which products she used.

1. I primed her face with MAC PREP + PRIME FIX + 2. For the foundation I used MAC Studio Fix Fluid SPF 15 3. For the eyebrows I used Benefit POWmade Brow Pomade Eyebrow Pomade in 5: Warm black-brown 4. I concealed her eyebrows with a concealer from L'Oréal infallible Better Than Concealer in 336 Toffee 5. I applied black eyeliner gel on her eyelids to create the smokey look and on her crease I used an orange shade to create a transition. Eyeshadow from Morphe palette 6. Eyelashes are from Eylure. I just added 3 individual lashes on the tips of her eyeline so that they don't overpower the eyeshadow 7. I highlighted her face using the concealer from L'Oréal Infallible in shade 334 and contoured her face with Black Radiance True Complexion Contour Palette in medium dark.

8. I used the Black Opal Invisible Oil Blocking Loose Powder to set her face 9. For her lips I applied Juvia’s Place The Festival Liquid Lipstick in Dudu and added MAC Retro Matte Lipstick in Ruby Woo 10. Finished off the look by spraying her face with the L'Oréal Infallible Setting Spray

Choose Corium’s Spa-Grade Face Toners and Mists if:

You’re looking for even-toned and clear skin

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BEAUTY

You need a fast-absorbing and effective face toner

Our Turmeric Toner contains a blend of botanical ingredients and Niacinamide to brighten skin tone and leave you with an enviable glow all year long.

BEAUTY SLAYER

PEGGY SYD TAMBWE

Slayer of Faces, Face Beater Founder:

SYD GLAM

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Saying “see you soon” to I Am Ashanti’s pioneering makeup artist; she’s part of the family that makes us who we are today.

"Thank you for being you. Each shoot was amazing and wouldn’t have been the same without you. Now who will create these beautiful Picasso paintings on my face?

You have a talent and it keeps getting better each time.

I will miss you. May you be prosperous in all you do. "The LORD bless you and keep you! The LORD let his face shine upon you, and be gracious to you! The LORD look upon you kindly and give you peace! ."

Numbers 6:24-26 All the best with your next season. May you have a safe trip to Congo."

With Love Erica

"Oh Syd! All I can say is you are a ray of light that touches people wherever it goes.

You will be missed in person but we know you will forever be part of the IAA team in spirit. Wishing you all the best in your next adventure and obviously you're gonna do AMAZING.."

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Liz

"Syd was the first makeup artist I'd ever worked with, I remember being so nervous because I didn't know what to expect, I was just sitting there with my foundation shade that I picked out from Clicks the previous day. Despite that, her kind and gentle nature made me feel so comfortable and even though I knew next to nothing about wearing make-up, she made me feel confident. Love her to bits and I'm truly going to miss sitting in her chair waiting to see what masterpiece she creates next. All the best for the future Syd.."

Savannah “ I know that we haven’t known each other for a long time. However when I met you in Mossel Bay I was not only impressed by your professionalism but your heart. I pray God will bless you on this new journey to Congo. May you continue to be favoured.

You are so so talented. I hope you understand and see how your gift was so fundamental in the journey of this magazine. You did that. All the best.”

Linda

"Syd, you are an amazing and creative person. I admire your dedication to what you do and your ability to stay calm and still do your best work under pressure. With time you went from being our MUA to an older sister. We’ve all learned something from you and we will definitely miss you.

I’ll miss annoying you, laughing, singing and taking videos of you while working. As you start this new journey, may everyday hold wonderful experiences, more blessings and great opportunities."

Que Dieu t’accompagne Love, Joséphine

“ To be honest it was always a privilege working with you I wish I could make up something to make you stay for another photo-shoot so i can hug you so tight to show you just how much I appreciate you and how you always worked so hard to make the models glow.

In fact there’s like a lot to say, if I have to say everything I cherish about you it will probably be a whole book that will take years to finish reading lol.

I really hope you find more opportunities not only in Africa but around the world You have one of the greatest history part with I Am Ashanti magazine You are one of the best things that ever happened to IAA" God bless you Syd Simone

“ Hey Syd! I just want to say thank you for being the awesome and talented person that you are, even though I have known you only for a short while but your professionalism, patience and kindness radiates through you and I always enjoyed working with you. Your magical hands always made me feel confident to slay every shoot. There is no doubt your talent will take you to new heights. You will definitely be missed sister!.”

Cecilia “Syd thank you for your amazing talent making us all look like beauty queens and not trolls. May your gift bless many more with beauty and love” Anosh "My darling Syd, words fail me when I try to articulate just how much of an impact you've had on myself, the team and mostly the IAA editorials. Joe introduced you to us when we were at the very beginning of our journey to disrupt the editorial world within Africa, your grace and professionalism has always been perfect even though nobody knew us, you took a young publication and made it world class every time you slayed those faces.

We have all come to rely heavily on you and cannot imagine a photo shoot without you.

In an effort not to be selfish and because you deserve nothing but the best, I wish you all the success that you have earned, may your talent continue to dominate the beauty world. In true IAA style, Congo is not ready for you. I will miss you, my friend." avec amour et grâce, votre éternelle amie et sœur Nicholah

We will miss you, I will miss you please continue your journey in makeup! Show us how you slay it wherever you are! You don’t only change how people look but you also have a positive and kind effect on them" à bientô Prenisha

Hey Syd!!! You're extremely talented and you're an amazing soul!! It was lovely bonding in Mossel Bay and I will always remember our times spent together and thank you for these past few months and all you've done. I wish you all the success on your next chapter and please come back soon!! You're the best and sending you lots and lots of love and luck and wishes and all things good xxx Thank you Syd!!!!!!.."

Asmeeta "I never used to like anyone doing my makeup because noone ever got it right but with you Syd I learned how to trust you cause your work was always perfect. Your work made me feel confident You are one of the best MUA and gets better and better every time We’ll miss you on all the upcoming shoots .."

Julia

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"Syd, you come to the IAA familia when we were all unknowns you gave us your best!

You showed the world in IAAs true essence what Africa has to offer. Your talent is a God given gift to make people feel and know that they are beautiful. You turned me, a girl that hates putting on makeup look stunning. You laughed at my 3 product makeup bag.

Less Aid, More Trade We are Manuyoo. A Berlin based start-up with a radically new approach to economic relations between Africa and Europe. We foster the idea that to sustain development on the African continent, the world needs to support more African businesses DIRECTLY by opening up markets and purchasing more made-in-Africa products than spending money on Aid. Manuyoo showcases and distributes exciting young brands and products that are made-in-Africa. We emphasise the importance of manufacturing as essential for creating skilled and sustainable jobs. Regrettably, African trade figures continue to be largely dominated by the export of raw materials - such as oil, metal ores and raw agricultural goods. This must change. The continent should not be seen merely as a place for the exploitation and extraction of its natural resources but also as a creative, modern, and innovative location with great manufacturing potential.

We share the stories behind the brands and put individual entrepreneurs at the forefront of our communication. Our product selection includes running shoes from Kenya, liqueur spirits from Benin, manufactured chocolate and high-quality cosmetics from Ghana, artisanal glass from Eswatini, Afro-optimistic fashion from South Africa, among others. We are more than a ‘One World shop’, our products lure customers away from the usual Africa clichés. Soon, we will also showcase world-class Africa-based service providers including graphic designers, animators

and storytellers. Our target market is not limited to people of African heritage in the diaspora but includes everyone who wants to live in a fairer world.

Everyone who wants to make conscious purchases and anyone who wants to change how the world works. We invite our Diaspora community and Africans living in Africa to also seek made-in-Africa products and to further promote them in their networks to amplify the buy-African message.

For us, Africa is a continent of innovative solutions and opportunity. A continent with courageous, imaginative and committed entrepreneurs. We want the world (starting with us) to trade with them on an equal footing. This is more than the typical fair-trade project; this is good business. There are high-quality, exciting products being made in all corners of the continent today. We are merely providing the stage where the world can discover them. It is now up to customers all over the world to play their role. If anything, the Covid crisis has shown us how interconnected our societies are – no one can succeed whilst others struggle. This is enlightened self-interest, I AM because WE ARE. Manuyoo is more than a sustainable and innovative marketplace. Manuyoo is a platform that connects you with manufacturers directly. We keep in touch with our partners in each country on a regular basis.

We are familiar with their personal experiences, as well as their goals, plans, and dreams, as well as their obstacles.

Manuyoo currently stocks products from the following changemakers all around Africa Enda Kenya

Fast shoes from the land of the fastest runners! The company is based in the Rift Valley, which is the training hub of the Kenyan professional runners. At Enda, actual runners are part of the development process. “The athletes are the experts, they know what is important in a good running shoe, so we work with local runners to develop our shoes,” says Enda founder Navalayo Osembo-Ombati.

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Some of the fastest runners in the world are from Kenya, all of who ran their best times with shoes from major international brands. The founders of Enda thought it was high time someone created running shoes made in Kenya—so they did exactly that! ‘Enda’ is the name of the running shoe brand. ‘Enda’ means ‘run!’ in Kiswahili.

Kaeme - Ghana Shea butter and black soap are the star products at Kaeme. The cosmetic brand from Ghana reinterprets what women in West Africa have always used to care for their skin and hair through their soaps, creams and lotions.

Freda Obeng-Ampofo, a political and economic scientist, is the founder - and as she calls herself “Chef Mixer” - of Kaeme.

Butter Pudding South Africa

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Five words on a t-shirt. The South African fashion designer Papama Ramogase did not need more to start the movement that quickly went from Johannesburg to the world.

“AFRICA YOUR TIME IS NOW is not a fashion statement,” says Ramogase. “It should break stereotypes, it should spark discussions about topics like identity and Afro-optimism. AYTIN is a call to people across Africa to become aware of who they are and what they can do.

57 Chocolate - Ghana 57 Chocolate is a sister run business which currently includes 21 varieties, dark chocolate, milk chocolate, white and coffee, sometimes pure, sometimes with sea salt, fresh coconut, almond slivers.

The signature of 57 Chocolate is Bissap, the hibiscus flavor.

“Bissap was our favorite drink as children, our mother made it herself for many years and with a lot of effort,” —Kimberley, co-founder. Today the sisters love green tea, so there has recently been a white chocolate with matcha tea flavour. “Making chocolate allows a lot of creativity,”— Priscilla, co-founder. “And as a start-up that makes small quantities, it’s easy to experiment with new varieties.”

Tambour - Benin

In Benin it plays a central role in voodoo ceremonies: Sodabi is supposed to drive away evil spirits from the living, as a gift to the deceased, and ensures a good mood in the world of the dead. Jake Muhleman, owner of a small distillery in Cotonou, has developed and refined the traditional drink together with his team: 14 tropical fruits and spices give ‘Tambour Original’ a new, unique aroma.

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‘Tambour Original’, a traditional liqueur, distilled from palm juice, with its natural sweetness an ideal basis for sophisticated cocktails and highballs. Palm liqueur, called ‘sodabi’, has been produced and consumed by people in West Africa for centuries.

Mossel Bay South Africa

Not for sale to persons under the age of 18

Living spaces with

Pilgrimage Spaces is a socially conscious lifestyle store founded on a love and passion for off-the-beaten-path destinations, foreign cultures, color, texture, craftsmanship, and all things genuine in life. All of their products are meticulously and lovingly hand-picked in Indonesia and India. These artworks stand out to them as having a genuine feeling of their origins, which they hope will be reflected in the locations where they will be placed. The products are created, focusing mostly on the craftsmen’ skills and techniques passed down through the generations. This distinguishes them from one another, as no two are alike.

They see the beauty in the flaws. Design, quality, distinctiveness, and integrity are the cornerstones of Pilgrimage.

People who are looking for authentic, responsibly sourced designs that are rich in creative tradition, innovation, and workmanship should check out the brand.

www.pilgrimagespaces.co.za

LIVING

1. Balinese Ceremonial Umbrella 2. Applique cushion with feather down inner 3. Tropical palms block printed cushion with feather down inner 4. Indian Chakki Coffee Table with brass mandala inlay 5. Indian Charpoy daybed

1 2

3

4

5

FEATURE

ZIZIPHO POSWA Ceramicist Co-Founder:

IMISO CERAMICS Zizipho Poswa, a ceramic artist based in Cape Town, who has gained internationally success for her large-scale, hand-coiled sculptures that are strong statements of African womanhood. Her inspiration is derived from her Xhosa culture specifically by the daily Xhosa ceremonies she experienced as a child growing up in South Africa's Eastern Cape area, as well as the responsibilities that Xhosa women perform in traditional and contemporary life in an effort to provide for their families.

After having studied Surface Design at the Cape Peninsula University of Technology, she went on to co-found Imiso Ceramics her fellow ceramicist Andile Dyalvane. International collectors have taken a keen interest in her ceramics, which can now be found in prominent individual and corporate collections in South Africa and around the world. The Los Angeles County Museum of Art (LACMA), the Philadelphia Museum of Art, and the Metropolitan Museum of Art in New York have all purchased Poswa's work.

Deeper Than Text in New York City, Exceptions d'Afrique in Paris , and Ceramics Now, also in Paris, have all featured her work.

Your work has received a lot of local and worldwide notice. Could you tell us more about your background and how you arrived at this point?

After matric, I did my foundation course equivalent to a national certificate in Art and Design at Russel Road College in Port Elizabeth. I furthered my studies with a diploma in Textile Design at NMMU, and ceramics were part of the curriculum. I worked for a year in retail and textile design before opening Imiso Ceramics in 2007 with a group of friends.

I developed a range of unique decorative pieces which we sold to boutique stores like Anthropology in the UK and Abc Home in the US. Why did you decide to pursue a career in ceramics? Is it something you learned on your own or from someone else?

I got introduced to the medium while studying Art and Design at Russel Road College in Port Elizabeth, and I excelled in it. I was later drawn to it at University while studying for my Diploma in Textile Design, and I fell in love with it but didn't anticipate it would be my career path until the birth of Imiso Ceramics.

How would you describe your work's style, and how did it come to be?

My style is contemporary African. In 2017 I took part in a group show at Southern Guild themed Extra-ordinary, and that's when I realised the value and my love for my culture.

Are you a creative person by nature? What impact did your upbringing and environment have on you?

Yes, I am creative by nature. I started drawing from a young age. My mom collected decor magazines like Garden & Home for many years, and I enjoyed looking at the interior designs and beautiful flower gardens. She encouraged me to draw at home, and as a teacher, I did botanical and human anatomy drawings for her class.

When you're moulding an art piece, what's on your mind?

Clay is a very therapeutic medium; I get to experience healing, its beauty and its tactility.

When you're working on a piece, can you talk about how you strike a balance between chance and planning?

My production process begins with sketching; I sculpt miniatures, and then I scale up. I kind of know what I am aiming to achieve, but once the piece goes in the kiln, anything is possible, a lot of glaze chemistry happens, and colours can change.

The shapes of your creations are one-of-a-kind — some may call it majestic. How did you develop your own style, for example, the usage of totemic vessels and how does it vary over time?

My forms relate to the stories I'm telling; for example, the Umthwalo series is an ode to village women who carry loads on their heads. The base form represents the woman's body, and the top part represents the load. I constantly explore different forms, which sometimes inform my next series.

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Andile Dyalvane, Nyulu (Purify) Glazed and Hand Painted Clay Sculpture

Apart from clay, what other materials excite you?

Is there anything you haven't tried but want to do?

I just recently explored bronze for my iLobola Solo show earlier this year. I love its beauty and aesthetics. It complimented my clay sculptures beautifully; I want to explore more of it. I am also very interested in recycled glass; I appreciate its textures and colours.

What would you say about the Eastern Cape, South Africa art scene, and how does it influence your work?

I love our beautiful landscapes, cultural practices, architecture, and people who are deeply rooted in our culture. I am inspired by the role women play in my community, their struggles as well as triumphs. I celebrate my cultural heritage as a Xhosa woman.

For your creative work, what are the advantages of being from a culturally rich country and what drawbacks are there?

We are grounded and proud of our heritage. There is so much inspiration to draw from. The setbacks are in the educational system; for example, there are no

art or technical schools in the small towns I grew up in.

What would your job description be if you had to write one for yourself as an artist?

Creative direction Conceptualisation of new bodies of work Designing and creating new collections of decorative pieces Sculpting with various tools Glazing and decoration Guide and direct production assistant Do you have a dream project that you'd like to see come to fruition one day?

Setting up a ceramic studio in my home town and empowering women with ceramic production techniques.

What's next for Imiso Ceramics?

We have a couple of exciting projects coming up in 2022. We are currently rebranding, launching our eCommerce website and launching our Residency program.

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“I love our beautiful landscapes, cultural practices, architecture, and people who are deeply rooted in our culture. I am inspired by the role women play in my community, their struggles as well as triumphs. I celebrate my cultural heritage as a Xhosa woman.” Zizipho

“We are grounded and proud of our heritage.

There is so much inspiration to draw from. The setbacks are in the educational system; for example, there are no art or technical schools in the small towns I grew up in. ” - Zizipho Poswa

TRAVEL

Travel to Mosselbay with

Protea Hotel by Marriott Mossel Bay, also known as Mosselbaai in Afrikaans, is a tiny harbour town on the Garden Route in South Africa’s Western Cape province. It has evolved into a town of leisurely hospitality, complimenting the natural beauty and rich cultural history of the District of Eden, and has become a popular beach and holiday destination. Mossel Bay, surrounded by the warm waters of the Indian Ocean, offers miles of sandy beaches, whale watching in season (June – mid November), water sports, and extreme experiences. Mossel Bay, also known as the Bay of Attraction, is a shopping paradise for anyone looking for local art, craft, or maritime artifacts, as well as a hub for good entertainment and fine eating on the Garden Route.

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TRAVEL

MOORCROFT FAMILY Hoteliers Founders:

Protea Hotel by Marriott Mosselbay A uniquely positioned Hotel, with unmatched north-facing sea views exclusive to the South African region of Mossel Bay.

“...The simple answer is the scenic North-facing beauty of the bay, the majestic ocean views and the warm smiles from the exceptional team.” Moorcroft

S

outh Africa is celebrated for its unique attractions and breathtaking scenery. This charismatic hotelier could have chosen any location in South Africa, but Mossel Bay held a special place in his heart. JJ Moorcroft, the owner of Protea Hotel by Marriott Mossel Bay, was born in Cape Town and grew up in George along the Garden Route. "Mossel Bay has a specific charm, endless scenic beauty, an incredible coastal community and rich nautical history. A karoo by the sea climate and the only north-facing beach in South Africa was hard to resist," he says.

Working with family can be challenging; what inspired JJ to establish a family business was growing

up in a house where business was spoken about and encouraged all the time. JJ owns the Hotel, and his children Moya and Jason support him with operations. They do most of the day-to-day activities for their three businesses with guidance from their father. They also work closely with their various teams to ensure everything runs smoothly.

"From an early age, Jason and Moya worked at the Gannet, to earn their pocket money, so it was a natural process for them to join the family business after their studies", JJ explains.

and Moya. The I Am Ashanti team highly recommends this Hotel; we enjoyed our experience and are already planning a return trip!

The family’s favourite parts of the Hotel include Café Gannet – “Where it all started”, The presidential suite, “it has a luxury homey feeling.”

“The entire establishment feels like home, and our staff feel like family”.

Anyone who has had the pleasure of meeting the trio or visiting their Hotel feels the family What distinguishes the Hotel as a stand-alone connection from the owners and staff. JJ attribdestination besides the Diaz Museum in the utes his secret to running a well-oiled estabvicinity are The Cafe Gannet and, recently, the lishment to foresight, planning and hard work.

Cape Saint Blaize Distillery. It's the ultimate Moya trusts in staying humble destination with the pool, cocktail and always striving to improve, bar, restaurant, gin-making experi"MOSSEL BAY while Jason confirms that firm ence, Cape Saint Blaize factory tour, HAS A SPECIFIC leadership with a sense of combeautiful sunsets, and gym facilities.

CHARM, ENDLESS passion are his winning combo The Hotel is uniquely positioned, with SCENIC BEAUTY, for success. unmatched north-facing sea view's AN INCREDIBLE exclusive to this region of South COASTAL According to this family, some of Africa. Apart from the scenic beauty COMMUNITY AND the most significant distinctions and proximity to the beach, guests RICH NAUTICAL between working with family and can conveniently visit the Mossel Bay HISTORY. A KAROO co-workers are "absolute honesty tourism office to find more activities

BY THE SEA and loyalty, always having each in and around Mossel Bay. CLIMATE AND THE others' back, complete trust, and ONLY NORTHclear family goals and objectives."

Café Gannet is an award-winning FACING BEACH IN seafood restaurant; the traditionSOUTH AFRICA WAS Apart from the exquisite finishes al hake and calamari, Kingklip en HARD TO RESIST," found in each room, what makes Croute and Seared Tuna Steak come the Protea Hotel by Marriott Moshighly recommended. sel Bay memorable? The simple answer is the scenic North-facing beauty of the bay, the maWhen most businesses were retrenching emjestic ocean views and the warm smiles from ployees due to the global pandemic Protea Hothe exceptional team who always go the extra tel by Marriott, Mossel Bay managed to retain mile to ensure their guests have a memorable most of their staff. JJ: “It was important that our experience with small personal touches. staff could survive and have food on the table and money for basic needs.”

The Hotel's ambience can be described as a Moya: “It was challenging for most in these unsmart-casual coastal relaxed with a Mediterracertain times. Our main priority was to protect nean sensation. the businesses, and by doing that, we could ensure jobs in the long run.”

"Relaxed but professional, plus it feels like summer every day. We draw an extraordinary mix of local and international guests" —Jason

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Additionally, they are both involved in daily finances, and JJ tries to transfer his skills to Jason and Moya on a day-to-day basis; he really appreciates that they constantly bring new ideas to the table.JJ believes that the hotel industry's most noticeable changes since they opened their doors in 1988 are the digital era and everything going online.

Jason: “We run a tight-knit team and have a personal connection with most of our staff. In Mossel Bay, employment opportunities can be hard to come by, so trying to reassure job security was essential to getting our team over many of the hurdles we faced in the past 24 months.”

Protea Hotel by Marriott Mosselbay

The team is looking forward to the next step of their growth journey, which includes upgrades to Café Gannet and 12 additional north-facing deluxe bay view rooms.

The Protea Hotel by Marriott, Mossel Bay, in three words: charming, authentic, memorable. It was an absolute pleasure to meet this incredible team and learn more about their outstanding establishment, which received the IAA stamp of approval. Book your next trip to Mossel Bay and treat yourself to a stay at The Protea Hotel

by Marriott, Mossel Bay!

TRAVEL

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TRAVEL

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Did you know?

Africa’s Finest Coffee Owing to its richness, unique flavor characteristics, and expert farmers who tend to the crop, African coffee is brewed worldwide and in high demand.

The market for African coffee is booming. The continent, which has long been dedicated to the production and export of coffee, is now fast building thriving domestic markets, particularly in Africa’s rapidly increasing urban centers.

Discover some of Africa’s finest local coffee producers

Tanzania

Ethopian Harrar

It’s known for its medium roast flavor, which

Ethiopian Harrar coffee is noted for its winey,

includes flowery notes with undertones of

fruity, floral-toned acidity – bright in the cup,

citrus, pineapple, and coconut in the scent.

even powerful and a rich and pungent, heavy

A rustic note and sometimes a brown bread

aroma that is delightfully reminiscent of

sweetness can be found in the aroma of

blackberries, according to taster reports.

Tanzania coffee. The aftertaste has a little

compote, even smoke, and with a lingering

hint of East African wildness about it. Tan-

finish. Dry processing helps bring out the flo-

zanian coffee has a somewhat lower acidity

ral notes, which are grown at up to 6,300 feet

level than Kenyan coffee, as well as a gentler

above sea level. There’s a whiff of jasmine in

body. Despite the fact that the fruit and acid-

some of the flavours. Ethiopian Harrar coffee

ity are more subdued, the wine neverthe-

is a wild and exotic dry processed Arabica

less shines brightly. Tanzania coffee, when

coffee grown on small farms in the Oromia

ground and dried, has a sweet molasses

area of southern Ethiopia at heights rang-

aroma with flower overtones and apple fruit

ing from 1,400 metres to 2,000 metres. It is

notes.

heavy-bodied, spicy, and fragrant.

DID YOU KNOW

Kenya AA Coffee

Uganda

The AA has a sophisticated acidity level, but

Uganda is also making a name for itself in

it retains light notes with a rich flavour and

the coffee market, and the country is quickly

aroma. Kirinyaga coffee has ranked first in

becoming one of Africa’s most important

Coffee Review, an online journal that evalu-

players. Uganda has become one of the

ates the quality of beans around the world,

continent’s leading coffee exporters, thanks

year after year. Kirinyaga coffee has a reputa-

to some of the world’s best Robusta trees.

tion for having rich, fruity flavors. Add in one

Because of its low domestic consumption

of coffee’s best by-products, the peaberry,

rates, the country has surpassed Ethiopia.

and you’ve got yourself a winning combina-

Good African coffee is grown on the conti-

tion. Many people believe that the naturally

nent and has had a significant impact on the

occurring peaberry, which occurs when the

global coffee industry. Rukoki Gold, Espresso

coffee cherry produces one plump, spherical

Roast, Freeze Dried Instant, and Rwenzori

bean instead of two halves, increases the

Mountains are the four various names for the

flavour and sugar of the seed and makes

Good African Coffee brand. It’s a wonderful

roasting easier.

combination that many people appreciate all I AM ASHANTI // 149

throughout the continent.

www.adeledejak.com

Industry disruptors in African fashion, culture and lifestyle Rediscover Africa through us

Digital copies available on Issuu www.issuu.com/iamashanti (Print publication launching soon) For more information contact@iamashanti.com

I AM ASHANTI // 152

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HALLS of IVY

HALLS of IVY

Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome.