I AM ASHANTI
A Note from Editor
CREATIVE DIRECTOR NICHOLAH OPOKU MOYO nicholah@iamashanti.com
The ‘Rona’ (global pandemic) has made it extremely difficult to stay positive, but on the flip side, we’ve all had a chance to reflect, refocus and emerge with even better and more creative ideas. When I was asked to take the lead as the Editor-in-Chief for the Fix Your Crown editorial, contrary to my usual feelings of anxiety, I felt very comfortable. I think working with the I Am Ashanti team for the past few months felt like reconnecting with my long-lost cousins; I have gained some true soul sisters. All right, enough of the sentimental stuff and on to the details of this whimsical editorial! This editorial is special because we get to celebrate how we wear our hair, what our hairstyles and beauty regimens symbolise - you can tell a lot about a woman by how she wears her hair. It’s important to note that our hair does not define us, it’s simply an extension of our characters and a way to communicate without words. I believe that the Fix Your Crown editorial is also a true expression of new beginnings and fresh starts, from cherry blossoms, fabulous flower crowns to the mane attraction—the flamboyant hairstyles. Not only was this shoot a reflection of teamwork and perfect synergies but also a growth spurt for I Am Ashanti as a brand! We managed to clinch a collaboration with Darling Hair which left us beyond stoked. All I can say is our publications are getting better each time, and we can’t wait to show the world the other side of the African story, one that boasts ingenuity, solidarity and success. I am so excited to look back at this editorial a few years from now and say, wow, a few African girls and guys with serious drive and big dreams did that.
EDITOR LIZ CHIMANI elizabeth@iamashanti.com WEB EDITOR ANITTA BANJWA anitta@iamashanti.com ART/LAYOUT DIRECTOR NICHOLAH OPOKU MOYO BUSINESS DEVELOPMENT MANAGER ALEX KAORI contact@iamashanti.com OPERATIONS ASSISTANT ANOSH CHETTY anosh@iamashanti.com PRODUCTION ASSISTANT ASMEEETA CHAVDA asmeeta@iamashanti.com PUBLIC RELATIONS LINDA MATSOLO linda@iamashanti.com
CONTRIBUTORS FASHION CONTENT AMO MODISE THEME CONTENT RELEBOGILE MALAZA PHOTOGRAPHERS MARCUS MGADULE, ZWELIHLE BUKHWELE MAKE-UP ARTIST PEGGY SYD TAMBWE HAIR STYLIST JOLLY KABIKA HAIR EXTENSIONS DARLING HAIR SOUTH AFRICA SHOOT LOCATION PETALS GROUP MODELS DIANA KASONGO JOSEPHINE SALUMU ERICA CHIPATO CELESTE ANTONIO
Looking forward to our next editorial...
MARIA VICTORIE KOBO SAVANNAH REYNOLDS JULIA KAWAL MUTOMBW SIMONE NYAMABO
Editor Liz Chimani
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