GUIDELINES BRAND IDENTITY STANDARDS AND SPECIFIC COLLATERAL USAGE
01 Identity & Secondary Logo 02 Logo Clear Space 03 Logo Minimum Size 04 Logo Incorrect Use 05 Logo On Various Background 07 Typography System 08 Stationary
IDENTITY & SECONDARY LOGO
IDENTITY LOGO
SECONDARY LOGO
C86 M45 Y45 K40
C75 M20 Y40 K5
C55 M0 Y15 K0
C75 M0 Y25 K0
C90 M20 Y35 K0
LOGO CLEAR SPACE
X
X
X
X
IDENTITY OF ORIGIN WITH CLEAR SPACE
Clear space is the area surroundind Identity the must be kept free of any text of graphic elemrnts. The clear space is measured by the symbolic-height of symbolic logo and x-height of the logotype.
LOGO MINIMIZE SIZE
3.7 cm. 0.6 cm.
0.6 cm.
0.4 cm.
MINIMIZE OF IDENTITY
• The minimum width 3.7 cm. and the minimum height 0.6 cm. • There is expection of when use only symbolic logo, the minimum height 0.6 cm. • There is expection of when use only logotype, the minimum height 0.4 cm.
LOGO INCORRECT USE
Do not display identity with other colour.
Do not display identity with other alignments.
Do not display identity by widthen the proportion.
Do not display identity as a pattern.
Do not display identity by lesson each elements.
Do not display identity by enlarge each elements.
Do not display identity with any backgrounds.
Do not display identity in vertical.
LOGO ON VARIOUS BACKGROUNDS
Full-Colour Spot CMYK
1-Colour Flat Black/White
1-Colour Flat C90 M20 Y35 K0
TYPOGRAPHY SYSTEM
There are 2 main typeface to be used as text for any documents of Lukpla
ZAG BOLD
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• For English Headlind must always uses Zag Bold
SUPERMARKET
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz • For English text must always uses Supermarket
STATIONARY
UNIFORM GUIDELINES
NAMECARDS GUIDELINES
Joseph Gordon / MANAGER Address 7160 MURRAY HEIGHTH DRIVE IRVINGTON, AL 36544 U.S.A.
M +66 2 123 4567 F +66 2 123 4567 E email-lukpla@email.com
PLASTIC BAG GUIDELINES
PRODUCT TAG GUIDELINES
SHOP GUIDELINES