SMART BABY -PROFILE

SMART

WEAR

FOR

DEAR

ONES

BRAND LAUNCHED IN 2003

40+ STORES 1000+ EMPLOYEES

3 MILLION CUSTOMERS ANNUALLY

250,000 SQ.FT RETAIL SPACE

PRESENCE IN UAE, OMAN, QATAR

ONLINE STORE LAUNCHED -2016

ABOUT US Smart Baby has been making quality kids clothes for over 19 years now. The first Smart Baby store was established in 2003 in Century Mall, Dubai, and since then, we have seen tremendous demand in this sector which has led to the expansion of our stores all over the UAE. We have a family of 40+ stores located in all the Seven Emirates of UAE, with plans of expanding further in Oman and Qatar still in progress. Our recent stores are located in popular areas across Dubai and Sharjah, catering to a large population, in malls like Khalifa City, Deira City Centre, Burjuman, and Sahara Centre.

Smart Baby is a fashion experience for expectant and experienced mothers, where they can get all the trendy, assorted and popular clothing under one roof. We offer a complete range of unisex kids wear (0-14) through more than 40 stores in the UAE. Smart Baby also houses some major international brands, making it a go-to place for kids-wear.

AL SAFEER GROUP, THE LEADING NAME BEHIND ONE OF THE LARGEST CHAINS OF HYPERMARKETS, SUPERMARKETS & BOUTIQUE STORES IN THE GCC

SMART BABY IS APART OF AL SAFEER GROUP- A WELL KNOWN RETAIL GROUP SERVING THE REGION FROM PAST THREE DECADES KNOWN FOR ITS QUALITY AND SERVICE. AL SAFEER GROUP IS ONE OF THE LARGEST, MOST SUCCESSFUL RETAIL CONGLOMERATE IN THE MIDDLE EAST. THEY HAVE BEEN OPERATING IN MULTIPLE SECTORS SUCH AS FASHION, FOOD, HOME FURNISHINGS AND BEAUTY ACROSS THE GULF WITH INTERESTS IN RETAIL, SHOPPING MALLS, REAL ESTATE, FURNITURE, MANUFACTURING, ADVERTISING, TRADING AND MORE! AL SAFEER GROUP COLLEAGUES ARE COMMITTED TO DELIVER SPLENDID SERVICE, BRAND EXPERIENCES WITH IT'S CORPORATE VISION OF "EXCELLENCE IN SERVICE" BY A TEAM OF OVER 5000 DEDICATED PROFESSIONALS.

OUR PRESENCE MIRGIB DEIRA, DUBAI SHINDAGHA, DUBAI AL WAHDA, SHARJAH Al Zahia, SHARJAH

RAS AL KHAIMAH

OPENING SOON...

SHARJAH

DUBAI

Abu Dhabi:

Smart Baby, Central Mall, Khalifa City. Tel: +971 56 1775484 Smart Baby, SDS. Opp. Abu Dhabi Mall. Tel: +971 2 6457887 Smart Baby Safeer Centre, Mussafah. Tel: +971 2 552311

Dubai:

DUBAI

Ajman:

Smart Baby, Safeer Mall, Tel: +971 6 7464888.

Smart Baby, SDS, Al Ittihad Street, Tel: +971 6 7447699.

Smart Baby, Safeer Hypermarket. Jurf. Tel: +971 6 7499385.

Smart Baby, Safeer Hypermarket, Mushairif. Tel: 056 1883022

Smart Baby, City Centre, Deira. Tel: +971 56 1883485 Smart Baby, Burjuman. Tel: +971 56 9910218 Smart Baby, Madina Mall. Tel: +971 56 9910241 Smart Baby, City Centre, Al Shindagha Tel:+971 56 1775457 Smart Baby Century Mall, Tel: +971 4 2966337 Smart Baby, Qusais. Tel: +971 56 9910231

Ras Al Khaimah:

Sharjah:

Al Ain:

Smart Baby, City Centre, Sharjah. Tel: +971 56 1883485 Smart Baby, SDS,Sahara Centre, Sharjah. Tel: +971 56 9930242 Smart Baby,Matajer, Mirgib. Tel:+971 56 5013511 Smart Baby, SDS, City Centre, Al Zahia. Tel: +971 56 1886835 Smart Baby, MySafeer, Al Qasimiya, Tel: +971 6 5676322 Smart Baby, Safeer Market, Al Nahda Tel: +971 6 5315310 Smart Baby, Safeer Market, King Faisal St. Tel: +971 6 5515817 Smart Baby, Safeer Market, Maliha. Tel: +971 6 5428999 Smart Baby, Safeer Center, KKF. Tel:+971 6 2370344 Smart Baby, Safeer Hypermarket, Dhaid. Tel:+971 6 8825499 Smart Baby, Safeer Market, Kalba,Tel:+971 6 2779778

Umm Al-Quwain:

Smart Baby, Safeer Hypermarket. Tel:+971 56 9930235

Smart Baby, SDS, Nakheel, Tel: +971 7 2271118.

Smart Baby, SDS, Al Naeem City Centre, Tel: +971 7 2356569 Smart Baby in Safeer Market, Corniche. Tel: +971 7 2337764 Smart Baby, Safeer market, Nakheel. Tel: +971 7 2221610 Smart Baby, Safeer Market, Daffan. Tel:+971 56 9930260 Smart Baby, Safeer Market, Al Jimi. Tel:+971 3 7627335 Smart Baby, Safeer Mall, Masoudi. Tel:+971 3 7633215 Smart Baby, First Safeer Centre, Kabisi Area. Tel: 056 9930267

Fujairah:

Smart Baby, MySafeer, Century Mall, Tel: +971 9 2235118 Smart Baby, Safeer Market. Tel: +971 9 2243222 Smart Baby, Safeer Market, Dibba. Tel: +971 56 9930266

Sultanate of Oman

Smart Baby, Safeer Mall, Sohar. Tel: +968 26841798

3D PROPOSAL

City Centre Sharjah

Our stores architecture is enticingly futuristic to broadcast excitement and ultimate shopping ease to our customers.

Informed sections based on established buying habits, patterns, and easy access to all products in each section, are the primary considerations. Customer loyalty comes from the overall excitement that the shopping experience offers.

F

E L STOR A N O I rjah UNCT

a ntre Sh e C y t i C

Smart Baby, City Centre, Dubai

Exterior We have an in-depth understanding of the target customers' tastes. Hence, It is designed based on the products offered, and the demographic profile of the customers.

Interiors The design approach is neutral and creates a balance between the demand and supply whereas, the ambience and architecture reflects the mood of today's demanding urban population.

Girls Section

Boys Section

Infant Section

Infant Accessories Section

in

Window Merchandising

brands INTERNATIONAL BRANDS We all want our kids to look the best and dress them in the most fashionable outfits.

Keeping this in mind, Smart Baby has collaborated with international kids clothing and essentials brands like Little Kangaroo, Bebetto, Lily & Jack, Fisher Price, Sweet Dreams, Enfant & Palm & Pond to provide the moms with a variety of options from some of the trusted brands around the world and give the kids a chance to adorn stylish clothing that they can flaunt.

CHARACTERS Every kid dreams of being a superhero or a princess and adorning their favorite outfit to look dashing and powerful. At Smart Baby, we believe in bringing your kid's imagination to life by providing them with the best Character cloth prints of their favorite superhero or cartoon character.

Keeping this in mind, we have collaborated with various known brands, like Disney, Marvel, Sanrio, DC Comics, Mattel, Pixar, and many more to provide every kid with the character of their choice. So whatever your kids' favorite movie is, we have got you covered.

RENOWNED BRANDS Smart Baby has established its own line of brands to provide every mum with great quality of clothes and every child with a comfortable and breathable fabric, that they would love to wear. Over the years, we have received an enormous response on our clothing line, and have been able to create consistent and recurring customers.

Brands like Flower Girls, Le Crystal, Nexgen Juniors, Nexgen Girls, Genius and Zebra Crossing, along with our namesake brand have been widely accepted by our customers.

Lily&Jack

Contact Us Al Safeer Group Head Office P.O. Box 22320, Industrial Area #1, Sharjah, UAE. Tel: +971 6 5325353 - Ext. 208 Fax: +971 6 5323225, +971 6 5326622 Call: 600 522274 www.safeergroup.com www.smartbaby.ae