Pek&Kleren concept store

Marike Holla (38) and Freya Brown (56), owners at Pek&Kleren concept store. With combined backgrounds in fashion photo styling, visual merchandising, dressmaking and store management, Marike and Freya are a dream team. As Noord natives, they were ‘already in love with this upcoming area, but felt like the neighbourhood was in lack of a nice fashion store,’ so when a location opened up in 2015, they thought ‘Why not?’. ‘After all, it’s probably Amsterdam’s most authentic neighbourhood and very diverse and creative.’ What makes their store different? ‘We are passionate about sustainable fashion and fabrics, and about 20% of the brands we sell are Dutch. We try on every garment to make sure it looks and feels just as good when you wear it.’ For the Spring/Summer collection, all brands shook off the ‘COVID look’, so it’s time to dress up a little. ‘With a lot more colour, like yellow and pink, and a more luxurious vibe.’

VAN DER PEKSTRAAT 56-58, PEK-EN-KLEREN.NL