Naomi Simson
HOW SHE DOES IT
u o Y n I t s e v n I
ISSU E 4 F E B R U A RY 2 0 1 6
A vision for the future.
www.cerebralpalsy.org.au
start the year with the goal of financial freedom
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naomi simson: how she does it
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quilting your way through life
money mindset & the female entrepreneur
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have you ever thought: why can't i get ahead financially?
Contents Invest In You 8
editor's letter
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naomi simson interview: how she does it
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start the year with the goal of financial freedom
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how to release your money blocks
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money, a medium of exchange
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overcoming the expert’s dilemma
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8 tips for success - views from a female entrepreneur
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how do you find success?
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i'm worth it - 5 ways to invest in yourself
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pursuing a dream
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prepping for the year ahead
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seizing the opportunity; igniting your potential
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how to be more grateful
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success is an attitude
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think you've got money problems?
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transition? own it!
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have you ever thought: why can't i get ahead financially?
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how to invest in your business self
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quilting your way through life
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creating a tribe of like-minded entrepreneurs
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why you are the secret to your success
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how to make money an effective tool in realising your intrinsic purpose
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celebrating your birthday as a holiday
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money mindset & the female entrepreneur
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5 career tips to achieve massive success
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turning a new financial page
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how to never work again and still get paid
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love the skin you’re in
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the big secret behind getting exactly what you want 4
heat
how i crushed 40k of debt
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fiction versus fact – what being a fiction writer is really like
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living life on purpose
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i am woman
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my passion. it’s fabulous.
90 heat
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speaking from experience
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do you entertain a big dream?
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how to nail that job
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the secret of success
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i found serenity with farm, family and fun
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does karma really exist?
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living your year with intention: time to press the restart button
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how i crushed 40k of debt
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daily habits to work smarter for success
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the big secret behind getting exactly what you want
EDITOR-IN-CHIEF Catherine Plano catherine@iamwomanproject.com.au DEPUTY EDITOR Gia Tudoran gia@iamwomanproject.com.au CREATIVE DIRECTOR Kym Beaton kym@iamwomanproject.com.au GENERAL ENQUIRIES info@iamwomanmagazine.com.au ADVERTISING & MARKETING advertising@iamwomanmagazine.com.au
OUR FABULOUS CONTRIBUTORS Cary Carbonaro Catherine Plano Catriona Pollard Cheryl Fehlberg Chia Chia Sun Dhylles Davis Francey Bagala Georgina Penney Gillian Franklin Jane Hwangbo Julia Shewchuk Julie-Anne Black Karen Abbott Karina Hayat Kate Snyder Kathy McKenzie Lana Hopkins Laura Douglas Linda Rossetti Louise Langridge
Marisa Russo Megan Purnell Melissa Ambrosini Michelle Pascoe Naomi Simson Orsolya Bartalis Pam Brossman Penny Collicoat Phoebe Netto Sarah Bartholomeusz Sarah Cannata Shannon Hsu Sharon Witt Shauna Ryan Sheree Rubinstein Stevie van der Chys Sylvia Chierchia Tanya Dale Tia Johnson Zoe Lamont
Photo credit: Cover & p. 10 Network TEN
IAW Magazine donates $1 from each magazine sale to charity. Cerebral Palsy Alliance is the recipient for Issue 4. SUBMISSIONS IAW accepts submissions from freelance artists, photographers, designers and journalists, however, we cannot reply to every submission. Please email info@iamwomanmagazine.com.au for submission guidelines.
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Editor's Letter By CATHERINE PLANO
Want to Know a Little Secret? One of the most powerful things you can do is invest time in you. Invest in you and invest in people who invest in you…
What if you did invest in you? What would happen? Investing in yourself is the best investment you will ever make. It will improve your life, your work, your health and your relationships – it will also improve the lives of all those around you. Therefore, why not start the beginning of this New Year as you being the point of focus? This will be the very best project you will ever work on – you! Start to plan and do something today that your future self will thank you for. Whether you start planning and working out your finances or whether you start to focus on a new project for work – life only rewards those who invest in themselves. However, first you need to know what it is that you want and then create a plan to focus on outlining a map to drive you to your destination. Focus your time, energy and money on the things that are for you and for your growth – only then, my friends, will you achieve significant results. In my experience, most of us are not aware of what we want; we are always way too busy to pause or stop to think. We become very reactive, which doesn’t allow us the time to invest in ourselves. When we are reactive, we tend to focus on what we don’t have or we freak out that things aren’t going our way, or our health or business is suffering… Can you relate to this? I’m sure we all can. We create this perpetuating story that doesn’t even exist and we are not even aware of it.
When you invest time in yourself, you know exactly what you want and you are focused on your thoughts, actions and reactions. It’s remarkable – the magic that you can create when you understand how you think about money, skills or your job and make those conscious changes. You bump into the right people, you create opportunities for yourself and creative ideas emerge on what to do next and how to do it, goals become clear, and you make great decisions. Unfortunately, thinking about what you don’t have doesn’t create what you want; it creates more of what you don’t have. This means that if you say – I can’t afford it … then, guess what, the universe works in mysterious ways, it will give you exactly what you want all the time. We ALL get what we ask for. ALL the time. There is no exception to that rule; whether good or bad, this is our label. When you focus on what you don’t want, this is all you will see; your ideas and decisions will be based on what you don’t want. Isn’t it incredible how powerful you are and the possibilities for you right now, today? That is the juicy bit right here – this is the magic and all it takes is to catch your thinking to create the success you want and deserve. The investment you make in focusing on what you want to bring into your life returns to you a thousand fold. You have tremendous opportunity to focus on what truly matters, improve performance, achieve greatness, and thrive. May you achieve long-lasting personal and business success! Love, Catherine mwah x
[IAW]
Focus your time, energy and money on the things that are for you and for your growth.
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INVES T IN YOU 2016
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Naomi Simson Successful entrepreneur? Check. Prolific blogger? Check. Shining TV personality, motivational speaker, LinkedIn influencer, passionate author, ambitious innovator and loving mother? All checked. Naomi Simson is the marvellous mastermind behind one of the most celebrated businesses in Australia’s tech industry, with more than 2.5 million customers and counting: RedBalloon. Her superwoman activities also branch out to maintaining an exceptional blog for the past ten years (100,000 visits per year and over 900 posts to date!), gaining notoriety through Network TEN’s Shark Tank, leading industry-changing SaaS company Redii, writing best-sellers (Live What You Love is a must-read) and genuinely making the world a better place through all that she does.
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W W W. I A MWOM A NM AG A ZINE.COM
How
IAW: What are the best busi ness tips you have ever received? With the benefit of hindsight, what advice would you give your younger self? NS: Some of the best advice I was given was simply, “Don’t give up; if it was easy, everyone would do it.” Along with this, I have always adored: “You are in control of your own life. Get in the driver’s seat, take the wheel and steer.” The journey to building RedBalloon to the business it is today was about persistence. I never questioned “if” it would work. To me it just was about “when.” Sometimes it was one step forward and 10 steps back, but then at other times a little light would appear at the end of a long, long tunnel, which would keep me focused on the possibility of what could be. Then I would just put one foot in front of the other and keep going. IAW: What are the greatest business and money lessons that you have ever experienced? What did you learn from them? And… how did you bounce back?
some of your powerful budget and money hacks? NS: I do not dish out financial advice, as that is not my profession. But I have learnt things along the way. Many entrepreneurs work for nothing for years… to get ahead. We just don’t think of this happening to our corporate counterparts. Janine Allis often tells the entrepreneurs on Shark Tank that she sold her family home to put their money into growing Boost Juice bars (and we know how successful that business has turned out!). I guess if you are persistent enough, you will be prepared to make sacrifices along the way to get ahead – if you are risk averse, you aren’t likely to throw it all in and buy a business in the countryside – everyone is different, and that’s what makes our business landscape so interesting. I have used Verne Harnish’s One Page Strategic Plan for years – it helps me (and the businesses I work with) set clear financial goals based on a number of targets and metrics. Along with this, you need to learn how to read and interpret a Profit and Loss statement and a Balance Sheet – without this knowledge you are flying blind. It doesn’t matter if you are growing your business, or have a multi-million dollar empire; if you lose track of the numbers, you have lost track of your business.
r e b m e m a e s t m i o f c e e n B e b e h t p a e r . d y n a a d o t
NS: Having a thick skin is so important in business and in life. This quality of ‘pigheadedness’ has served me well. I’m completely self-made. I’ve always had jobs. I’d do anything to turn a dollar. Even when I was 13, I was earning money. I had to lie to my employer and say I was 14 (the minimum working age). That first job was in a toy store stacking shelves at Christmas. I’ve worked in plenty of other shops and done manual labour in a laundry. I’ve waited on tables, done data entry, sold dresses in boutiques. I’ve never shied away from hard work; in fact, I think it has been the making of me. Without all those life experiences I may not appreciate how difficult those jobs are. From there, going out on your own and starting your own business requires a whole ‘next level’ approach and a whole lot more tenacity. I have always maintained that if it is meant to be, it is up to me.
IAW: How does one overcome a poverty mindset and shift to a wealthy mindset? What would be the transformation that needs to take place? NS: It is all about positivity, always, despite challenges and adversity, as I share in my book, Live What You Love. Negativity breeds negativity. IAW: What is your secret to building a wealthy and very successful business and mindset? What drives and inspires you?
NS: The key to success is finding some thing you are truly passionate about. A true entrepreneur goes into business IAW: What are some tips, tricks because they see a problem and they or tools that one can apply want to change it and solve it. It’s to simplify budgeting and something they’re completely become money smart? passionate about. If you don’t How does one plan to have that single-minded reach goals success passion, it becomes fully? What are work. [IAW] By CATHERINE PLANO
She Does It Join us
INVES T IN YOU 2016
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