Kreditivsedlar \1
Brief
Audience
Context
Resolution
Produce a set of promotional materials for an exhibition at the Design Museum (London) celebrating 350 years since the first printed bank note in Europe.
20-30 year olds with an interest in design culture and older, working professionals, probably with a bit of expendable income.
The Design Museum is one of the world’s leading museums of contemporary design and culture. Banknote designs are individually intricate, using special printing techniques and security features.
- A series of five large printed promotional banners. - Banknote size tickets for entry to the exhibition. - A short book with a brief history and visuals of European banknote design. - Printed postcards for the Design Museum shop.
Although not a live brief, it is treated as so with ‘live’ restrictions. The Design Museum’s typeface, Schulbuch, without underline and italic, and use of their logo is required.
The usual attendance of the Design Museum, plus the attraction of tourists and visitors, especially European. The tone of voice is Informative professional and engaging.
The materials reflect this; tickets will be used for entry to the exhibition, large elongated banners for promotion and to be hung in the museums.
- Proposed huge-scale version of the banners for use in museum atriums.
Kreditivsedlar \2
Banners
Processes
Specs
Banners are both heavily type and image based. The main design feature is the created guillochĂŠ patterning, as often found on money design, while large type informs and promotes the details of exhibition.
Banners use print processes typically found on money design and in security printing.
- w 431mm x 859mm
The Design Museum logo is foiled in holographic, while silver metallic strips run the length of the banners.
- Fireproof fibred stock (museum regulation) - Digital ink-jet, roll format - Hand silk-screen glue heatpress foil blocking
Kreditivsedlar \3
Tickets
Specs
Tickets are the size of ÂŁ50 Sterling banknote, and held together in a wad like a chequebook.
- h 85mm w 156mm - Bulky off-white newsprint - Digital print
Like the banners, the tickets contain mathematical guillochĂŠ backgrounds, holographic foil for the Design Museum logo, and silver metallic foil strips. Perforation allows the tickets to be torn from the stub, and are uniquely numbered.
- Hand silk-screened heatpress foil processes
Kreditivsedlar \4
Other Museums Outdoor promotional posters. Larger than the produced banners, these would be placed around the venues of the other host cities, as stated on the foil strip on the banners. These include; - Kunstmuseum, Bern Switzerland - Stockholm City Museum, Stockholm Sweden - The Louvre, Paris France - KW Institute for Contemporary Art, Berlin Germany
Kreditivsedlar \5
Atrium
Language
Publication
Postcards
Banners here are elongated, with a proposed length that would stretch the entire height of the atrium in each of the cultural venues.
Each poster is also reproduced in a different language relevant to each of the other countries the Kreditivsedlar exhibition is being shown in, including Swiss, Swedish, German and French.
A short book is available to buy from the museum shops. The book contains a brief history of European banknote design and visual elements from the exhibition itself.
Also available in the shop, are postcards of the guillochĂŠ designs found on the banners, complete with print processes and finishes.
As shown, banners will be both a repeat of the smaller, wall-mounted banners, and designs that utilise the ticket and foil strip designs.