Leeds College of Art 10/11
Ian Prentice
Colours
Size & Format
The colours are both reflective and complementary of the College’s current promotional material and website.
Folded down the newsletter is >A4.
LCA Newsletter \1
newsletter
- Printed at: A2 - Printable area: 400mm x 400mm - Folded size: W283mm x H141.5mm
Layout & Grids While at a glance it may not be evident, there are strict rules for the layout of all content, including type, imagery and any other objects. All rules are easily adaptable to new content.
Document Settings
Process Black Pantone Warm Red C
- 3mm Bleed - 20mm Document Margins - 16 Column Grid - 4.233mm Gutter
All titles and headings.
Layout Rules
Pantone 3135 C
- Horizontal guides split the page into three rows of content. - These rows define the maximum height for any given object. - If an article requires only one textbox, it spans over 4 columns. - If an article requires 2 textboxes, they span for 3 columns each. - As the type leading is 12pt, all image and column spacing is also 12pt to ensure uniformity throughout.
Used for all body copy.
For any imagery element, such as the monotoned photographs & shapes.
Type As with the colour, type is reflective of the College’s current materials, plus one other.
Helvetica Used for all body copy as required. Body type is 10pt, with 12pt leading. No underline, bold or italic.
Avenir LT Std Avenir is used for all headings and any other large type. As with Helvetica, Avenir is a sans-serif, easily readable, and works great at both large and small scales, alongside Helvetica.
Printing Quotes to print 1,000 copies on 160gsm recycled, uncoated stock.
Headings are 18pt Heavy.
- Duffield (Leeds): £686.00 - North End (Sheffield): £615.00 - Team Impression (Leeds): £954.50
Brief
Audience
Context
Resolution
Redesign the Leeds College of Art Newsletter for 2010/11.
The design needs to engage with creative students, age 16+, who are considering applying to study at LCA, as well as tutors.
The newsletter is handed out to prospective students at UCAS fairs, careers fairs and open days. A quantity are also mailed out to tutors and career advisors.
A printed newsletter.
The tone is informative, factual yet light-hearted and inspiring from a design point of view.
All copy and images supplied.
Mandatories stated folded size must not exceed A4, contain 10-12 articles with a body copy of Helvetica, use no more than two colours plus black, and be printed on uncoatedm recycled stock. Professional printers quotes were also obtained.
LCA Newsletter \2
Specs
Printed newsletter makes use of innovative folding conventions, while being a strong editorial piece.
(As sent to printers)
The first folded size is large visual type, flipped it then displays the institution details, introduction and map. The final unfolded piece is a large, square format editorial piece with ten articles and images.
Folded down; - w 283mm x h 141.5mm
Strict grid rules allow for dropping in new content.
- Folded diagonally corner-tocorner, then in half horizontally
Printable area; - 400mm x 400mm
Stock; - 160gsm recycled white offset - 4 colour process