Not in Creative Review Identity \1
Brief
Audience
Context
Resolution
Not in Creative Review are a relatively new resource, blog and community acting as a showcase for creative work. Run by London studio We Are Draft, Not in CR is campaign for designers who believe their work should be noticed.
Designers and creatives.
Not in Creative Review’s primary context is their online community of creatives (established, students and graduates). Their website is the first front for information, followed by social networking sites, such as Twitter.
An updated type-driven logo and type treatment applied across a range of materials.
Create a set of branded materials that capture the character and personality of Not in Creative Review.
The work should be high-end with a srong design focus, with a sincere and informative, yet approachable tone of voice.
Branded print materials for NiCR’s creators We Are Draft will also be used as promotional items.
- Business card - Branded letterhead - Promotional print materials - Screen/web versions, suitable for the website and Twitter site - Brand guidelines and stylistic elements for both print/screen medias
Not in Creative Review Identity \2
Print Identity
Screen
Spec
The client required that the logo be type-based. Simple, bold and well designed. Not in Creative Review is not part of its namesake, nor is it against them, so here the ‘not in’ plays a much bigger part in the logotype, utlising the several weights available in the chosen typeface.
First, and iPad app can be used un a similar way to an RSS feed. The app will load with the new unread posts, then continue to navigate through as with the website.
Type: - Kozuka Gothic Pro (four weights, EL, L, M, H)
For the creators, there are printed business cards, letter templates, compliment slips and promo posters to raise awareness of the website.
The same stylised elements are applied to Twitter, a large portion of NiCR’s audience, and again with the website. Other elements like the shapes and desktop wallpapers are also evident, alongside the printed equivalent
Colour: - Pantone 1785C - Pantone 638C - Key black Proper usage: - Web grid - Spacing - Size / format