!
nice to meet you
This portfolio contains not only a selection of my most recent work but a little bit about me and things that make me tick. I’m looking for employment at a fantastic company, so if you have a position for someone like me, please get in touch.
ianfriday Š Copyright Ian Friday 2010
is ian friday
? Graphic designer
Identity designer Web designer
Photographer
designer Packaging
ner Industrial desig Usability designer
Ergonomist
ner on desig Interacti
Creative thinker
20% I’m a creative designer specialising in graphic design although I have experience in many other disciplines.....
60%
I’m currently looking for full time or temporary employment.
so hire me! 3
Uni To the value of ÂŁ250.00
Sponsored for 2 years by Yates Estates Property Group
School
Scholarship
Awarded
Awarded an Arkwright Scholarship for Design Technology
Selected for New Designers London 2010 3rd Prize Innovation Award ÂŁ200 Design Week Winner Governors Prize for Outstanding Achievement School Prize for Art School Prizes for Design Technology Form Prizes for Achievement School Prize for Progress School Prize for Achievement
An ambitious and capable individual, who offers creative, professional and reliable qualities to any team, with drive and commitment to every task. A dedicated team player with a proven track record of delivering high quality output within strict time constraints. 4
2010 2008 2005/6 2005 2003
New Designers Team University widgit group project Borden Grammar School Year 8 students in Birarritz, France Sittingbourne Rugby Club
i
what do
Committee Team Leader School Prefect Supervisor Captain
Prizes Prizes
Leadership
Roles
my
say about myself
1999 2009 2006 2006 Winter 2010
background
Loughborough University, Dept. Design and Technology BA Industrial Design and Technology Key Design Communication, Interaction Design, Sustainability, Modules: Ergonomics, CAD, Product Styling and Design for Manufacture.
Achieved a Class Hons st
1
Thames Valley University, Reading
Flash Authouring (Level 1), 8 Week - Part time evening course Counted towards credits for a higher education award
Borden Grammar School, Sittingbourne, Kent A-levels: Art (A), Design Technology (A), General Studies (A), Geography (B) Tech (A), Art (A), Maths (A), Physics (A), Geography (A), GCSEs: Design Spanish (A), Chemistry (B), Biology (B), English Lang & Lit (B)
experience with:
Pro E N G I N E E R
Autodesk
SketchBook Pro
Autodesk
3ds Max
5
“
?
what do people say about
“
Love the final outcome.
“
“
Director, Atlantic Print
A passionate individual.
“
“
Ian is clearly motivated with a clear passion for his work.
A likeable hard working team member.
Manager, Sainsbury’s
“
“
Architect, Artlab Architects
A pleasure to teach.
Teacher, Borden Grammar
6
“
“
Ben Cantor, Client
what’s my
1 Year (2008/9)
?
Nokia Ltd
- Worked in a small concepting team within the Farnborough R&D site to explore worldwide technology innovations and investigate methods of integration into future Nokia products. - Responsible for concept visuals using Photoshop and Illustrator to demonstrate ideas in a persuasive yet effective way. - Co-managed Innovation Day, an event aimed at sharing ideas within the company, designed a flash website, visual identiy and 10x A0 posters.
Freelance
I have worked on various paid freelance projects while studying at university, including: - Large format promotional material for local printing company with full creative licence on project. - Identity and branding proposals, logo design and packaging concepts. - Order of service booklet, wedding invitations and business card designs.
Part Time
Sainsbury’s Supermarket, Sittingbourne. Seasonal contract over 5 years Worked within the customer restaurant and was on occasions responsible for two other team members and the entire restaurant. Good customer relations, organisation and commitment were crucial and helped the team earn an internal regional award for “Best Restaurant”.
Sittingbourne Golf Club, Wormdale. 2 Years Held a responsible role within the professional shop, taking payment for green fees, equipment sales and general administration. 7
?
what’s my story
I was:
of my
Captain
rugby team
2000
I completed my GCSEs and was awarded: A prestigious...
Sittingbourne Rugby Club
for pupils excelling in Design Technology
I finished: Primary School
2004
and passed the...
11plus exam 1988
1990
1992
1994
I started:
I was born on:
1988
20 th January
Secondary School
at:Borden Grammar Started playing:
Golf
Rugby 8
1996
and
School, Sittingbourne
1998
2004
Started: various
Freelance
I completed a 1 year paid industrial work placement at:
projects
R&D Centre, Farnborough working as a:
Loughborough University
Design Engineer in the Mechanics and Miniaturisation Department
studying for an:
BA
Industrial Design and Technology Degree with DPS
2002
2004
I completed a:
Week work experience
at:
Artlab Architects, Sittingbourne
2008
2006
I finished 6th Form, gaining A-levels in: Art Design Technology General Studies Geography
I hope to: Gain full time employment at an
awesome company
I started at:
2010
2012
I will graduate from University
A A A B
and an AS-level in Maths
9
have I been
? Ireland
Visited Dublin for a week in the spring
France
Skied in the Alps, cycled in the south, surfed in Biarritz and visited Paris
Italy
Spain
Visited the Costa Blanca on numerous occasions with family
10
Visited Milan for a week during the winter and skied in the Alps
Singapore
Spent a week prior to visiting Australia
Australia
Spent a month travelling around the north and east coast while camping in the outback
>
posters, brochures and more
11
Logo (Colour)
Logo (Mono)
A Logo Generation
Details
Branding Proposal Atlantic Print are a small printing company located in Kent specialising in corporate and consumer publications. I proposed a new visual identity for the company taking inspiration from their well established brand name with the intention of broadening their client list. 12
atlanticprint.co.uk paul@atlanticprint.co.uk +44(0)1795 471959 Unit 2 Trinity Trading Estate Sittingbourne, ME10 4QF
P.O. Box 12345678 Sittingbourne , ME10 1QN
AT L A N T I C PRINT
RE: Identity Proposal Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent facilisis tempor ligula id fermentum. Morbi id dolor velit. Nunc eu aliquet lectus. Ut quis lacus turpis. Maecenas lacinia feugiat vehicula. Phasellus odio tortor, interdum sit amet mollis nec, luctus a quam. Suspendisse nec sapien eu sapien aliquet lacinia a sed metus. Aenean velit risus, suscipit sed vestibulum sit amet, rhoncus in ipsum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam eu elit nec libero commodo venenatis in sit amet ligula. Mauris placerat eros eu orci dictum ut facilisis arcu rutrum. Sed quis tellus commodo dolor rhoncus sodales. Mauris tempus neque non sem venenatis eget porttitor lacus volutpat. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
If Undelivered: Unit 2 Trinity Trading Estate, Sittingbourne, ME10 4QF
Sed eros lorem, lobortis et lobortis eu, commodo a enim. Nam in quam sit amet elit euismod molestie nec ac magna. Duis ut tellus et quam imperdiet tincidunt non quis sem. Nam vulputate lacus et neque sagittis scelerisque. Nullam tincidunt, tellus sit amet tristique mattis, magna nisi commodo nunc, id lobortis diam magna vitae dolor. Sed in lacus in justo hendrerit ultrices vitae non eros. Maecenas a mollis diam. Duis ornare sollicitudin lacus, ut tincidunt nisl mollis vestibulum. Nulla facilisi. Nunc vel felis ut odio adipiscing condimentum. Nunc at hendrerit mauris. Intfames ac turpis egestas. Proin iaculis, lorem quis euismod cursus, dolor ante hendrerit dui, et sagittis sapien risus quis augue. Duis aliquet lacus eget leo luctus sed adipiscing mi dignissim.
Yours Sinscerely
AT L A N T I C PRINT
Paul Wood
Paul Wood
Company Director atlanticprint.co.uk paul@atlanticprint.co.uk +44(0)1795 471959
AT L A N T I C
Unit 2 Trinity Trading Estate Sittingbourne, ME10 4QF
Stationery
AT L A N T I C PRINT
AT L A N T I C PRINT
Business Cards Van Graphics
13
Logo
National Advertising
Instore Advertising
Details
RSA Branding Project The Royal Society of Arts run a design competition each year, whereby students are given a brief for which they have to design a product or service. The Resourceful Supermarket brief was aimed at “encouraging a productive community�. My proposal was a regular set of food education classes held in the cafes of large supermarkets with the hope of teaching vulnerable members of the community new skills and a way to get them more socially active. The brief asked for the service to be branded in a way that could be used both locally and nationally. 14
Leaflet
Website 15
Logo
+
=
Details
Logo A friend approached me for some visual identity work for a new aerial photography company he was setting up.
The brief was to design a fresh and modern logo that had an abstract feel for use on promotional material, stationery and a potential website. 16
>
posters, brochures and more
17
we put everything into
3x2 metre Promotional Display
Details
Exhibition Material Atlantic Print commissioned me to produce some promotional material for use at various business to business exhibitions throughout the year. The brief was to create an eye catching display, while portaying what the company did. The response was very positive, “The design attracted lots of attention and comment. Thank you very much!� Paul Wood, Founder Atlantic Print. 18
we put anything on paper
Detail 1
magazines leaflets brochures
Detail 2
Banner Stand
19
Details
Funeral Order of Service I designed and had printed an A5 order of service booklet for my Grandfather’s funeral. The idea was that guests could take the booklet away as a reminder of the service. The full design and printing for this project was completed in under 48 hours. 21
Details
Exhibition Brochure Atlantic Print needed a brochure with the same branding as the exhibition posters to attract potential clients. An A5, 8 sided colour brochure was designed for use at the exhibition. 23
Details
Wedding Invite Concept I wanted to create a wedding invite that took a non-standard shape and stood out from the crowd. The final concept was a 250mm wide folded card. Additional components such as place names and R.S.V.P cards were also designed.
Personal project 24
concepts
> 25
Details
Wine Label A packaging concept which aims to challenge perceptions of existing generic packaging solutions and introduce a contemporary flare. Personal project. 27
Details
University Design Week Project The brief was to design a new chocolate bar for Cadbury that was different to existing competitors currently on the market. I designed Blend, a mixture of chocolate, biscuit, toffee and nuts which the user can blend in their mouth at home or on-the-go. The packaging design attempted to give the brand a good shelf presence in the hope of persuading consumers to try a new chocolate experience. 29
Details
Eco Rolex Watch Packaging University Project The brief was to find a product with packaging containing a large amount of non-recyclable components. We then had to redesign the packaging in a more eco-friendly way. My solution is made entirely out of soy dyed cardboard and bonded with organic glue making it fully recyclable. 31
ianfriday
?
to get in touch
love
I’d to see you for a chat
uk.linkedin.com/in/ianfriday
facebook.com/ianfrid
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mob: +44 (0)7912 159705 home: +44 (0)1795 471959
2 Pond Drive, Sittingbourne Kent, ME10 4QF
contact@ianfriday.com ianfrid@hotmail.com www.ianfriday.com