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AN AMERICANA & COUNTRY MUSIC FESTIVAL LIKE NO OTHER IN THE U.K.
10,000 Visitors, across 3 days. A stunning natural outdoor location, just 50 minutes from London. June 22nd-24th 2018. Black Deer is on a mission to bring the real Americana & Country music, and way of life, to the UK. Expressed through a unique festival that creates authentic good times with a family friendly vibe.
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MUSIC
FOOD & drink
CUSTOM MOTORCYCLES
authentic COUNTRY. roots AMERICANA. BLUES. FOLK. BLUEGRASS 5 STAGES NEW & ESTABLISHED Artists SALOON BAR & campfire JAMS STORYTELLING FROM THE HEART
SMOKEHOUSE COOKING RIBS. BRISKET. SWEET SAUCES HOMEGROWN. WHOLESOME CRAFT BEERS. ARTISAN ALES GOOD COFFEE AMAZING WHISKY
SHOWCASING THE BEST IN CUSTOM MOTORCYCLE BUILDS roadhouse saloon bar CLOTHING A counter-culture way of life
young folk OUTDOOR ADVENTURES CINEMA CREATIVE WORKSHOPS UKULELE LESSONS Dedicated stage for young talent
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ARTISTS Ryan Adams. PASSENGER DWIGHT YOAKAM. John Moreland Hayseed Dixie. Cowboy Junkies Ward Thomas Jason Isbell 60 plus performances across 3 days Workshops & Q&A’s Impromptu peformances across the Site
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*Offers are out on the named artists, and those similar in stature.
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CELEBRATING A WAY OF LIFE A way of life rooted in, and respectful of the cultural heritage of America. Meet makers showcasing their artisan wares. And cultural pioneers sharing their stories. Try your hand at a range of Americana-inspired experiences, from whisky tasting and wood-chopping, to leather-craft and denim-customising.
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INSPIRED BY THE COUNTRYSIDE The natural landscape makes for the perfect playground. To which live fire pits, straw bales and other natural materials are used wherever possible. Rusted road signs, and custom built saloon bars made from up-cycled materials, further fuel the rustic and authentic feel. The great outdoors is your place of stay for the weekend. The carefully crafted camp-sites make it your home.
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Passionate COMMUNITies Black Deer is where a passionate set of sub-cultures come together. Creating a community of like-minded people spanning generations - who don’t just follow a music genre, but subscribe to an authentic way of life. Black Deer is a music lovers festival. It’s for parents and their kids who have a shared passion for this musical genre. It’s also for those with an eye for style, whose social influence and ambition is reflected in the quality experiences and brands they associate themselves with. It’s safe to say, it’s an eclectic and highly engaged mix of people.
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UNIQUE OPPORTUNITY As a first year festival, by engaging with Black Deer early, you’ll have no end of unique brand opportunities available to you - allowing you to achieve brand goals, and a new long-term partnership. Reach and grow an influential community for your brand, with Black Deer.
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buzz
Memberships to AMA-UK have doubled every year for the last three years
Country music is finding a new audience with UK millennials. With 47% of 18-24 year olds identifying as country listeners*
Sales of Americana albums in the U.K. increased by +35% YoY (900,000 in 2017 to date)
Booming cultural Americana exchange between America and the U.K. Greatly helped from the increased financial support from U.K. trade bodies.
The Americana Music Association UK
Country Music Association
Official Charts Company
Billboard Magazine
* Defined as those who listen to country music on a regular basis - monthly or more frequently. Sample representative from the five main UK cities studied. CMA - International Country Music Consumption Habits 2016
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BRAND ENGAGEMENT Our mission is to provide authentic on-site brand experiences for festival goers. Furthermore, a brand will engage with the Americana community through Black Deer’s digital and social platforms before, during, and long after the festival has finished. Black Deer is working exclusively with a powerful social insight data company - allowing brands to better reach and engage with relevant audiences.
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THE TALENT BEHIND BLACK DEER The force behind Black Deer are no strangers to the festival world having produced and directed some of the biggest. Their industry experience, as well as access to creative talent, experiential expertise, digital platforms, and infrastructure, are just some of the areas where additional support can be provided to meet your individual brand needs.
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Further support for Black Deer comes in the form of a number of influential financial backers. All of whom also share a love for the world of Country. And perhaps none more so than Colin Lloyd (renowned Direct Marketer, and previous CEO of the DMA). It was during a Country filled conversation with Colin when the Black Deer Festival was born...
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A ONCE IN A LIFETIME OPPORTUNITY FOR UNDERPRIVILEGED YOUNG ADULTS Black Deer is extremely proud to be partnering with SupaJam – an amazing organisation who help educate vulnerable and disadvantaged talented young adults on all things music. Through this partnership, we’re providing the students with an educational experience like no other. By giving them their very own stage to manage – The SupaJam stage.
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The students of SupaJam will be responsible for all aspects of the stage. From set design, curating and managing the talent (with the help of mentors like Pink Floyd’s Guy Pratt) to throwing the mother of all parties every night!
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JOIN US IN BUILDING THIS UNIQUE FESTIVAL, FROM THE GROUND UP For brand partnership enquiries, please contact us using the below details
info@blackdeerfestival.com 07831659855
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