GMX Selling Point, #004 by Ianiverse Interactive

FREE COPY

ISSUE 004

Selling Point Monthly Guide & Classifieds

Business Issue INSIDE Branding your business Why is it important?

Insight to help your business stand out.

www.gmxmagazine.com

ISSUE 004 ADVERTISEMENT PRICES COVER PRICES Full page Back cover Vertical Banner Horizontal Banner

480,000.00 438,000.00 175,000.00 130,000.00

INSIDE PAGES Full page Half page Vertical-Banner inside Horizontal-Banner Inside Qrtr page-H orizontal Qrtr page - Vertical Eight page-Vertical Eight page-Horizontal Double spread Standout Ad. Double standout Ad.

450,600.00 320,000.00 85,000.00 85,000.00 125,900.00 125,900.00 70,500.00 70,500.00 725,000.00 25,000.00 30,000.00

PLEASE CONTACT: Main Office Location: TFA HEADQUARTER BUILDING Ground Floor; P.O.Box 12147, Arusha-Tanzania. Tel/fax: +255-27-250660, Mob: +255 754 600861, Email: info@gmxmagazine.com Website:www.gmxmagazine.com COPIES AVAILABLE AT: Arusha Points: Airport Terminal, Benson & Company Tech Centre, Tanzania Tourism Board, Mount Meru Hotel, Ngurdoto Hotel, Kibo Palace hotel, Impala Hotel, Themi Suites, Njiro Complex, TFA Complex, The Arusha Hotel, Naaz Hotel, Café Barista, All major Banks, Woolworths, Shoprite, Africafe, Several Tour Companies, Fifi’s Restaurant. Dar es Salaam Points: The Slipway, Airport Terminal 2, All Shopping Malls, Village Supermarket, Akemi Restaurant, Serena Dar es Salaam, All Novel Idea Book Shops, Premium Super Markets, Oysterbay Shopping Center, Home Shopping Center, Tanzania Investment Center, Several Tour Companies, Tanzania Tourists Boards, Tanzania Ministry of Technology, Tanzania Ministry of Home Affairs Mwanza Points: Royal Oven, Casino, Coffee Shop, U-turn supermarket, Imalaseko supermarket, Mwanza Hotel, Gold Crest Hotel, FastJet, Banks and offices Morogoro Points: Morogoro Hotel, Hood Bus Offices Mtwara Points: Bus terminals, Airport Terminal Dodoma Points: Dodoma Hotel, Tanzanian Parliament Iringa Points: Acacia Pharmacy, Hood Bus Office Mbeya Points: Hood Bus office

Publisher GMX Selling Point info@gmxmagazine.com Editors Pretty Magubira Adams Ihucha Design & Layouts Ianiverse Designs www.ianiverse.com Printing Perfect Printers Ltd www.perfectprinterstz.com Marketing & Sales Tabitha Fanuel sales@gmxmagazine.com Distribution GMX Selling Point Management Online Content Management Ianiverse Designs Office Administrator & Accounts Tabitha Fanuel Main Office Location: TFA Headquarters Bldng – Ground Floor; P.O.Box 12147,- Arusha Tanzania. Tel/fax: +255-27-250660, Mob: +255 754 600861, Email: info@gmxmagazine.com Website:www.gmxmagazine.com For Comments, Complains & Compliments If you have problems in obtaining copies of GMX Selling Point Magazine, Please contact info@gmxmagazine.com The GMX Selling Point Magazine is published by GMX Selling Point. Therefore All rights reserved. The contents and opinions expressed herein are not necessarily the representation of publisher’s view. All material published is deemed to originate from the author and will not accept any liability whatsoever in respect that have been from contributors. Users are required to make their own judgment on the details contained in each advertisement. While every caution is taken in compiling the contents of this magazine, the publisher will not accept any liability for the effects arising thereof. No part of this publication will be reproduced without written consent from GMX Selling Point .

EATING OUT Restaurants & Cafes

Fifi’s Restaurant

The Blue Heron

Ciao Gelati

Offering breakfast, lunch and dinner. Highlights are tasty coffees, Italian Soda’s, delicious milkshakes and healthy fresh juice, a bakery which offers a tasty variety of pastries and cakes and fresh bread. Free WiFi available. Location: Tanesco/Sokoine Rd Junction.

Enjoy a yummy lunch, pizza from our wood fired pizza oven, fresh salads, Take-aways, coffee and italian ice cream. Open Mon - Thur 9AM to 5PM Frid - Sat 9AM - 10PM Location:Haile Selassie Rd, Plot 50

Offering take away food and drinks, salads and pasta, toasted sandwiches, traditional Italian ice cream, coffee and fresh juices. For special ocassions, come and order an ice cream cake. Location: TFA Shopping Complex

Arusha Coffee Lodge At lunch there are set menus with at least 4 main courses to choose from, plus a snack menu. At dinner choose steak, pork, chicken or fish, and then pick a marinade and accompanying sauce, with a wide choice of veg and salad. Wines are from South Africa and Chile. Location: Burka Coffee Estate

Onsea House Also as a recognized centre of culinary excellence. Come and taste some freshly made brasserie dishes accompanied by the finest specially selected wines. Their Michelin experienced Belgian chef will prepare a fusion of exquisite European and African delights based on seasonal specialties Location: Namasi Hill, Arusha

The Milimani Lodge The restaurant caters to your needs with an a-la-carte and chef’s special menu. Also a fully stocked bar and comfortable lounge allows you to relax and chat with friends. Location: Phillips Street, Arusha

Picasso Cafe The cafe is always open for lunches, Monday to Saturday, serving delicious home cooked pastas, sandwiches, steaks, salads, hamburgers and desserts. Location: Simeon Road

Africafe A stylish cafe offering good specialty coffee, delicious pastries and cakes, meals ranging from breakfast, lunch to dinner as well as light meals such as burgers, salads and more Location: Boma Rd, near Clock Tower.

Stiggbucks Stop at the Stiggbucks Coffee Bar for a taste of fresh coffee or your favorite coffee shop beverage. Located to the east side of Shoprite (to the left), Location: TFA Arusha Shopping Centre Sokoine Road

The African Tulip Hotel

Taste of Mexico

Pepe’s T the Baobab Restaurant within theAuthentic, hotel, the ‘Fusions of the cousineOutdoor tasty Mexican in Arusha. garden seating or East’ menu has alunch rangeatofthe restaurant Grab a quick located at a large, covered indoors under South cuisines while near the Shoprite. TFAIndian Shopping Complex, pavilion, well-prepared Italian Continental menu contains a +255 (0) 719 70 72 17 | +255 (0) 755 81 32 and33continental food, and range of tempting dishes. | www.tasteofmexico.co.tz info@tasteofmexico.co.tz (evenings) good Indian cuisine Location: Serengeti Road Location: Sports Ground Area

More listings and reviews available soon on our website at www.gmxmagazine.com

Magazine half page.pdf

CMY

16/08/2013

15:06

COVER STORY Special Article

Branding Your Business Insight to help you stand out

By Ian David.

Why is branding important? So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand. In short, your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan. Many small organizations and start-ups neglect spending necessary time thinking about their brand in this broad sense and the impact it has on their business. Let’s look at 10 reasons why digging into your brand is important: Branding promotes recognition. People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at east purchasing your products or services.

Ian, Founder and Creative Director at Ianiverse Designs, a new startup focusing on branding, experience design & premium graphic design. www.ianiverse.com

Your brand helps set you apart from competition In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organization now competes in the global economy. How do you stand out from the thousands or millions of similar organizations around the world? Your brand tells about your business DNA Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story? Your brand provides motivation & direction for your staff. A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals. A Strong brand generates referrals People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.

A strong brand help customers know what to expect A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand. Represents You and your promise to your customers It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?

Helps you connect with your customers emotionally A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

A strong brand provides your business value A strong brand will provide value to your organization well beyond your physical assets. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, Quick Trip)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much Helps you create clarity and stay focused more than their physical assets…their brand has It’s very easy to wander around from idea to idea created a value that far exceeds their physical value. with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. The best branding is built on a strong idea… an idea A clear brand strategy helps you stay focused on that you and your staff can hold on to, can commit to, your mission and vision as an organization. Your and can deliver upon. Your brand needs to permeate brand can help you be strategic and will guide your your entire organization. When your organization is marketing efforts saving time and money. This will clear on the brand and can deliver on the promise in turn help you focus on your marketing strategy, of the brand, you will see tremendous fruit while giving you more room for great new ideas. building brand loyalty among your customer base.

RESERVED FOR PERFECT PRINTERS

TOURISM | Travel & Safari TOURISM OPERATORS

HOTELS & LODGES

NATIONAL PARKS

ACCESS 2 TANZANIA LTD PO Box 10955, Arusha Tel: +255 784 792343 abdul@access2tanzania.com www.access2tanzania.com

RIVERTREES COUTRY INN Tanzania / Arusha / Usa River Country - Lodge 1 Night B&B from 243 USD (122 USD pppn) website:www.rivertrees.com

ARUSHA NATIONAL PARK The shallow alkaline Momella Lakes fed by underground streams (upon which rest thousands of lesser and greater flamingoes, and many migrant birds can be seen between May and October)

THE AFRICAN TULIP Tanzania / Arusha / 4 Serengeti Road Tel: +255 27 254 3004 website: www.theafricantulip.com

GOMBE STREAM NATIONAL PARK Located 16 kilometres north of Kigoma on the shores of Lake Tanganyika, is the smallest but one of the best known of Tanzania’s national parks. It is one of the few places where chimpanzees can still be found in their natural habitat. Since 1960, Dr. Jane Goodall and colleagues have lived here studying the primates.

AFRICAN AMAZING ADVENTURES PO Box 105733,Dar es Salaam Tel: +255 22-2773811 africaaa@bol.co.tz www.tanzaniaforyou.com AFRICAN ENVIRONMENTS LTD PO Box 16080, Arusha Tel: +255 027 2508625 aetz@africanenvironments.co.tz www.africanenvironmentnts.co.tz

ONSEA HOUSE Tanzania / Arusha / info@onseahouse.com website: www.onseahouse.com

AHSANTE TOURS & SAFARI’S LTD PO Box 855, Moshi Tel: +255 27 50248 info@ahsantetours.com www.ahsantetours.com

ARUSHA COFFEE LODGE Tanzania / Arusha / Burka Cofee Estate Country - Lodge Website: elewanacollection.com/arushacoffee-lodge

ANTELOPE SAFARIS CO. LTD PO Box 70459, Dar es Salaam Tel: +255 222773492 info@antelopesafaris.com www.antelopesafaris.com

SERENA DAR ES SALAAM HOTEL Tanzania / Dar Es Salaam / City Centre Business - City - Hotel 1 Night B&B from 252 USD (126 USD pppn) website: www.serenahotels.com/ serenadaressalaam/

AWAKEN TO AFRICA PO Box 166, Arusha Tel: +255 0754387061 info@awakentoafrica.com www.awakentoafrica.com BOBBY CAMPING SAFARIS PO Box 15152, Arusha Tel: +255 27 2544058 info@bobbycamping.com www.bobbycamping.com CLASSIC TOURS & SAFARIS PO Box 7302, Arusha Tel: +255 27 2508448 impala@cybernet.co.tz JACKPOT TOURS & SAFARIS (T) LTD PO Box 12490, Arusha Tel: +255 27 2503272 Sere_ngeti@yahoo.com NAIPENDA SAFARIS LTD PO Box 6060, Arusha Tel: +255 27 2508758 naipendasafaris@habari.co.tz

HOTEL SEA CLIFF Tanzania / Dar Es Salaam / City Centre Business - City - Deluxe - Hotel 1 Night B&B from 200 USD website: www.hotelseacliff.com GOLDEN ROSE HOTEL Tanzania / Northern Circuit / Arusha / City Centre City - Hotel website: www.goldenrosehotel.com SUNBRIGHT LODGE P.O.Box 14839 Arusha, Tanzania Contact: +255 752 081 111 or +255 787 081 111 Email: sunbrighthotels@gmail.com Wb: www.sunbrighthotels.com LIVINGTONE’S AFRICA P.O.Box 11129 Arusha, Tanzania Contact:+255 783 090 294 / 767 116 579 Email:enquiries@livingstonesafrica.com web: www.livingstonesafrica.com

KATAVI NATIONAL PARK This remote and difficult park to reach (strictly recommended for those of an adventurous spirit) .It has a wide variety of wildlife (crocodile, hippo, leopard, lion, roan and sable antelopes, southern reedbuck, topi, eland, elephant, and one of the largest herds of buffalo, with as many as 1,600 animals). . KILIMANJARO NATIONAL PARK Mount Kilimanjaro is the highest mountain in Africa and stands at 5,895 meters, three degrees south of the equator. The mountain, a dormant volcano, has two peaks - Kibo and Mawezi, which are surrounded by dense forests full of dazzling variety of flora and fauna. LAKE MANYARA NATIONAL PARK Sheltering under the massive escarpment of the Great Rift Valley, and covering an area of 325 sq. km, this park is a flash of green amid an otherwise parched landscape. MIKUMI NATIONAL PARK Located astride the main Dar to Mbeya highway, to the north of Selous Game Reserve and only 283 km from Dar-es-Salaam, the park is an important educational centre for students of ecology and conservation. NGORONGORO CONSERVATION AREA This vast protected area stretches from Lake Natron (the breeding ground for East Africa’s flamingos) in the northeast, to Lake Enyasi in the south, and Lake Manyara to the east

For Sale & To Let | PROPERTY PROPERTY FOR SALE Big Property for Sale Njiro industrial area For big godown Size: 3.5 Acres Phone: +255 755 431 710 : +255 784 302 637 Plot for Sale Themi Hill Njiro Size: 1.5 acre Call: +255 755 431 710 : +255 784 302 637 Big Farm for Rent Karatu Rotian Village Size: 40 acres 6 kms from Main road Suitable for a lodge Call: +255 755 431 710 : +255 784 302 637 Big Property for Sale Bagamoyo road near Simba Cement (Dar) 11000 sq meters inside. Call: +255 755 431 710 : +255 784 302 637

PROPERTY TO LET

KEY OFFICE SPACE FOR RENT IN RIVERGARDENS BUSINESS PARK The rent includes: Area: Arusha -24/7 security -TANESCO electricity -Backup generator (conditions apply) -Internet wiring -Signage -Parking -Gardens +255 (0) 763 210 894 info@rivergardens.co.tz www.rivergardens.co.tz

Area: Dar es Salaam - KARIAKOO 3 Bedroom Flat to Let on 1st Floor at Kariakoo 3 bedroom flat to let on 1 floor located at Udowe/ sikukuu street, Kariakoo. Flat contains 1 master bedroom 2 normal bedrooms Dining room,sitting room Fitted kitchen Balcony unfurnished 24 hours full water supply. Rent 750000 Tshs per month, 6 month minimum lease. FOR MORE INFORMATION CONTACT ON +255 22 2180513

OFFICE FOR RENT Location: Royal Mirage Hotel Livingstone/Amani Street, Rent per month 350 USD. Email: primarkagencysolution@ gmail.com Price: $US 350 Date Listed: Jun 19, 2013 Phone: +255 22 2180513

MOTOR SALE | Motor & Truck

1998 Toyota Rav 4, Engine Type: Petrol Good Condition Phone: +255 715763186, Dar es Salaam

1999 Toyota Starlet Glanza Engine Type: Petrol, Color: Black Very good condition, Phone: +255 764 832090 Dar es Salaam

2005 Nissan Murano Engine Type: Petrol Very good condition Phone: 0689151425 City: Dar es Salaam

2004 Toyota IST Engine Type: Petrol Very good condition Phone: 0713894666 City: Dar es Salaam

Toyota Gaia Price: TSH 10M Silver color, 1900cc, 4WD, 8 Seater, Alloy Wheels, Low Mileage, 6 months valid insurance, 1 year road licence, CAP Phone: 0786 244 111 Area: Njiro, Arusha.