Driving Change as a Next Gen Voice on the IAPCO Council

By New IAPCO Next Gen Chair — Giulia Sarri, Head of Service Design, AIM Communication

Once I read that future generations will not judge us by what we say, but by what we do. This is what inspired me, as a Next Gen representative myself, to go beyond my actual job and decide to take a step further in my day-to-day commitment. It’s easy to say that there are things we’d do better or differently – not so easy is finding a way to change habits and drive a change! I am a firm believer in the transformative power of creative dialogue, particularly when it bridges generational gaps. This is one of the reasons why I decided to stand for a position as a Co-Opted member on the IAPCO Council.

As a matter of fact, I have been actively involved in IAPCO’s initiatives for 6—7 years – I have been an EDGEneer, while also working on the IAPCO WebEDGE content and winning the very first IAPCO Hero Award in 2020. Today I am part of the Next Gen Committee and I will soon become the appointed Chair of this incredible group of passionate future leaders from all over the globe: Amy Bartlett (Conference Partners International, Ireland), Gaetano Dieni (Ega Worldwide, Italy), Takao Fujitani (Japan Convention Services, Japan), Alexy Gargani (AOS, France), Alexandros Terzis (ERA Congresses & Events, Greece), Estefania Zarate Angarita (Kenes Group, Colombia).

For the benefit of all, at AIM Group International, I am committed to crafting the most efficient strategies for association clients and corporations to make an impact on their internal and external target groups both with meeting design solutions as well as with marketing and communication initiatives. On a side note, I have also served two years as a Board Member for PCMA EMEA and dedicated some fruitful time to collaborate as a guest lecturer at universities and education institutions to further transmit my passion to students in event management and similar courses (Master of Pharma, Biomed and Healthcare Management by RCS Academy business school, as well as at IULM University and Bicocca University in Milan and La Sapienza in Rome).

What shall I do as a Next Gen Co-Opted Member on the IAPCO Council? Well, I am passionate about sharing my perspective on the evolution of PCOs. I envision a future ripe with potential for agencies that prioritise custom content, sentiment analysis and predictive participation as key client offerings. Data, digital services and creative education are our tools for making impactful strides in this area, and IAPCO has consistently led the charge in empowering agencies to expand and refine their services and solutions.

IAPCO stands as the ideal platform to dissect, study, and provide its members with cutting-edge solutions to stay ahead of trends, conquer challenges and continuously set higher standards.

Let’s make this possible together!