Editor's Note: Decades to Come

Around here, we’re all about looking ahead.

As my manager Aaron Putze often says, “There’s a reason the rearview mirror is smaller than the windshield.” When one chapter closes, it is time to lace up your shoes and chart a path forward, dream up the next project, story idea or collaboration.

I firmly believe this attitude has shaped the Iowa Food & Family Project (Iowa FFP) into a premier and powerful agricultural awareness initiative. It has led to innovation, new relationships and continuous improvement.

This spring is a milestone in Iowa FFP’s history – it marks the initiative’s 10-year anniversary.

While it isn’t always natural to look back, I’ve made it a priority to reflect on the past decade. To look back and take a moment to pause, breathe, think, celebrate and honor all that is Iowa FFP.

Iowa FFP was founded in April 2011 by a forward-thinking group of farmers and agricultural organizations. They identified a growing disconnect between consumers and farmers, and most importantly, wanted to be proactive in addressing this divide in a welcoming, relevant way.

Over the years, it has grown to incorporate nearly 35 partner organizations, connect with more than 135,000 fans each month and foster countless conversations, celebrations and relationships.

I am thankful that I am a part of Iowa FFP’s history.

It has helped me grow more confident and push my boundaries. Not only as a professional, but also as a consumer who has learned firsthand how food is produced, met inspiring farmers and confronted my own misconceptions about agriculture. And most importantly, Iowa FFP has reaffirmed the value I place on family.

Now, back to that windshield.

As I look ahead, it is clear to me that spending time with my young family is my top priority. I’ve decided to step away from my role with Iowa FFP to spend more time at home with my little girl. I have no doubt this step will push me to grow in ways I can’t yet imagine.

It is bittersweet to say goodbye, but I know incredible things are ahead for Iowa FFP, because of its strong momentum, energy and connections. I am confident that I will carry the lessons I’ve learned with me for decades to come.

Enjoy the issue,

Kelly Visser | Editor

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