Oops! Did I really post that on social media?

Online blunders can affect your chances of success. So tread carefully

Like it or not, when you apply for a scholarship, college entry or job, those that are considering your application may search for you on social media. Instagram, Facebook, Twitter, Tik Tok and other social networking services have become an integral part of the recruitment process, and what recruiters find out about you on social media may be a lot more meaningful to them than your CV. What they find may sometimes be good, sometimes harmful to your prospects. Although it’s called ‘social’ media, there’s no doubt that it plays a significant role in all aspects of work life and career progression, and you need to manage your online presence accordingly. After all, you are leaving a trail of personal information about yourself whenever you post anything online that could exist forever. You may be able to remove the post, but others may already have shared it, or saved it.

Some things are best kept private

There is a horror story about an HR Manager finding a picture online of a job candidate climbing a lamppost on Front Street at the end of boozy night out. Not only does this paint a job applicant in an unfavourable light, but the company would be concerned about its corporate image if this was one of its employees and representatives.

Unfortunately, this isn’t an isolated incident. There are many similar circumstances where a prospect’s chances have been harmed by their social media presence.

Some argue that social media provides a platform for people to express their views and be themselves. However, the reality is that in the business world, recruiters can and do use it to assess job applicants, and to get a fuller picture of the candidate. Google yourself and ask “what would a potential employer think of the online content about me? And would I hire myself?”

Be in control

The good news is you have control of what they find. Make use of any privacy settings related to your accounts to hide anything that might not be appropriate for recruiters to see. Change things such as your Facebook profile picture to make it “business friendly”, make sure any photos put you in the best light. Always err on the side of caution. Before you post something online, ask yourself “would I be happy if my grandma saw this?” If not, don’t post it. Make sure you approve any photos posted on your timeline and be careful about others taking your picture. If a phone is pointed at you, think about where that photo might end up?

Don’t automatically add everyone who sends you a friend request on Facebook. If they are not someone you would want to spend time with, or be seen with in real life, it’s fine to politely ignore their invitation.

Showcase yourself

Social media can also be used positively to boost your employability. If you have a talent, show it off. If you volunteer for a charity, or support an important community cause, share that. And share other relevant positive posts, comments, and articles.

You can also connect with companies and recruiters, adding comments to their page and get on their radar. Always be respectful of course, and don’t get into arguments. You may also discover an opportunity with that company that interests you. If you do, take action, get in contact, and let them know of your interest.

LinkedIn is something students should consider using. You can search for your dream job, stay up to date with whatever professional areas interest you, make business connections, and even showcase your resume.